Corporate Strategy and Governance

Corporate Strategy and
Governance
(Summative)

Table of Contents
Research Title: ................................................................................................................................1
Corporate governance and its effectiveness. A case study on Bentley .........................................1
Introduction......................................................................................................................................1
Background of the organisation..................................................................................................1
Review of problem/issue ............................................................................................................1
Aim and Objectives.....................................................................................................................1
Rationale for selection of topic...................................................................................................2
Research questions......................................................................................................................2
Limitations..................................................................................................................................2
Literature Review ............................................................................................................................3
To have proper knowledge and understanding of corporate governance concept and its
effectiveness in company success...............................................................................................3
To evaluate different problems that Bentley can face in corporate governance management
and strategy formulation process................................................................................................4
To identify an action plan that can be implemented by Bentley to implement corporate
governance strategies in order to bring transparency and overcome issues of conflicts of
interest.........................................................................................................................................5
Research Methodology....................................................................................................................6
Data analysis and Discussion ........................................................................................................10
Analysis of collected facts .......................................................................................................10
Interpretation of data ................................................................................................................11
Recommendation and Action Plan ...............................................................................................17
REFERENCES..............................................................................................................................19
Online .......................................................................................................................................20

Research Title:
Corporate governance and its effectiveness. A case study on Bentley
Introduction
Corporate governance has become a vital concept to set and lead out proper transparency
and accountability within a firm to have minimum level of expropriation and also keep a check
on unfairness with shareholders (Bain and Band, 2016).
Background of the organisation
Bentley Motors Ltd is a well known and famous British manufacturer and marketer of
luxury cars and SUVs which is having its main headquarter in Crewe, England. Bentley is a
multinational company that is having a larger number of employees, managers, investors, key
partners and other stakeholders thus, it become more difficult and vital for top management to set
a coordination and balance among needs of all its stakeholders (Gerged, 2020). Therefore, proper
management and implication of corporate governance has become vital and essential for this
organisation to maintain a suitable level of transparency and accountability in its operation along
with setting a more positive relationship with all its stakeholders.
Review of problem/issue
The organisation selected for the current investigation is Bentley Motors Ltd that is
famous multinational company and operating in various parts of the world thus, an issue of
conflict of interest is faced by this company (Hardy, Lexa and Bruno, 2020). It has been
observed that Bentley is a large company that needs to manage a larger number of stakeholders
who belongs to different culture and background, thus have to face a problem of conflicts of
interest and perspectives among its key stakeholders comprises of its directors, investors and
other business partners along with top management and employees.
Aim and Objectives
Aim
“To determine effectiveness and role of corporate governance in ethics and transparency
and overcome the issue of conflict of interest within a company”. A case study of Bentley
Research Objectives
Research objectives are stated below:
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 To have proper knowledge and understanding of corporate governance concept and its
effectiveness in company success.
 To evaluate different problems that Bentley can face in corporate governance
management and strategy formulation process.
 To identify an action plan that can be implemented by Bentley to implement corporate
governance strategies in order to bring transparency and overcome issues of conflicts of
interest.
Rationale for selection of topic
The selection of current research topic is rational and significant as it is associated with
key issues faced in a corporate governance which become vital and important for all organisation
to keep a check and control on mismanagement. Further, current research work is vital to have
better understanding about the concept of corporate governance that is vital and essentially
needed by a firm to meet legal as well as ethical consideration while conducting its business
operations. Apart from this, current research project is also important and vital to meet the
academic purpose and educational background of the investigator along with leading improved
skills and competencies.
Research questions
 What understanding do you have about the corporate governance concept and its
effectiveness in company success?
 What are the different problems that Bentley can face in corporate governance
management and strategy formulation process?
 What is the action plan that can be implemented by Bentley to implement corporate
governance strategies in order to bring transparency and overcome issues of conflicts of
interest?
Limitations
The main limitation associated with current investigation comprises of access to limited
resources along with insufficient time period which has limit the effectiveness of current study.
Further, implication and use of most appropriate set of research methodology is made to mitigate
the limitation of insufficient time along with use of both primary and secondary sources of data
to ensures efficient information for meeting set objectives.
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Literature Review
This forms out to be a vital section of every research project which comprises of analysis
and survey of secondary form of data that is vital and essentially needed to set a framework and
base for an investigation (Jacoby, 2018). With respect to current investigation a number of online
articles and journals are analysed which are based on the topic of corporate-governance and issue
of conflicts of interest a discussion and evaluation of which is provided as below:
To have proper knowledge and understanding of corporate governance concept and its
effectiveness in company success
As per the information provided by the Margaret Rouse. 2020, the concept of corporate-
governance is associated with the inclusive set of practices, rules and laws which basically
governance a business firm and also sets out the way and relationship with stakeholder. Thus,
corporate governance is important and vital for a business firm to have better coordination and
balance among the expectation of all stakeholders along with complying with the set legal and
ethical consideration. Corporate governance is a vital tool to have a better management of
business operation along with leading a better way to satisfy and meet the interest of key
stakeholder which consists of consumers, employees, suppliers and all other associated parties
(Lee and et. al, 2020).
Further, an implication can be made out from the information provided by Lakshna
Rathod. 2018, that the concept of corporate-governance is vital and effective in meeting and
leading success of a company through ensuring enhanced level of management along with
leading high level of transparency and accountabilities at workplace. Beside this, an analysis can
also be made out the corporate-governance is a vital to keep and maintain an enhanced level of
check and control overall the business practises and activities going within a firm. Apart from
this, compliance of law and other ethical considerations are also the positive implication and
importance of corporate-governance within a firm. An effective level of check and control which
is lead and created by proper management of corporate-governance would lead to a reduction in
chances of frauds and accounting scandals (Mohammad, Wasiuzzaman and Salleh, 2016). Thus,
an analysis can be made out that implication of corporate governance reduces the chances of
misappropriation and frauds which ensures better brand reputation and enhanced goodwill that
plays a vital and direct role in leading improved success and better performance of a firm.
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