Critically analyze strategic theories and models

Running head: CORPORATE STRATEGY ASSIGNMENT
QUALIFI-UK
Corporate Strategy Assignment
Module Instructor: Dr. Mohamed Al-Daqs
Student:
ID: M18-012
Unit code: T/507/8097
2018

CORPORATE STRATEGY ASSIGNMENT
TASK 1:
1.1 Critically analyze strategic theories and models.
The paper is based on the analysis of the strategic theories and models based on the organization's
Professional Engineers (PE). This company provides specialized training, is an education industry
headquartered in Riyadh, and has its branches in Dubai, Dammam, Jeddah, and Cairo. The
employees are majorly from MENA region countries. Besides, a large number of customers from
Egypt, Gulf Corporation Council (GCC) and Kingdome of Saudi Arabia (KSA). The company has
been providing training since 2010. Various courses on which training has been offered such as
information technology, project management, finance, accounting, engineering, safety, and Human
resources.
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CORPORATE STRATEGY ASSIGNMENT
Strategic Models /
Theories
Role Analysis
Porters 5 Forces
Model
(For analyzing the
market)
5-Forces
Bargaining power of
the suppliers
Bargaining power of
the customers
Competition in the
market
Threat of substitute
The threat of new
entry
Porter’s five forces is an important model that helps in the understanding
of the market, especially when a new business has to be setup. The porter’s
five forces explain the power of the suppliers and the customers in
bargaining. With the increase in the suppliers, the power decreases, and
with fewer suppliers, their power of bargaining increases the same happens
in the case of the customers. The porter’s five forces help in the
understanding of the competitions present in the market. It also helps in
the understanding of the level of threats that can substitute the product and
the threat of new entrants that can harm the business. The porter’s five
forces provide information that helps in a better understanding of the
market. It helps in understanding the power of the competitors in the
market and helps in the developing of the strategies.
This model helps in the understanding of the market and the environment
where the business needs to be set or is set up. It gives a clear
understanding of the environments and produces various steps to avoid
loss in the business.
However, it does not allow understanding of the industry in particular;
neither has it provided information related to non-market forces that help n
the understanding of the simple market structure.
BCG Matrix This type of model is highly relevant in organizations that are related to
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CORPORATE STRATEGY ASSIGNMENT
(Product Portfolios
are being analyzed)
the service portfolio. In our organization, the model is used for planning
the strategies as well as in developing a service portfolio. The result of the
BCG matrix helps in the understanding of the increase in the investment in
Star training services with the utilization of caws good cash and kill or
shut down dog training services.
(www.smartinsights.com, 2019)
Porter's Generic
Strategies
(It helps in the
understanding of the
competition in the
market)
Porter's Generic Strategy has been of great use in our organization; it
helped in the creation of relevant strategies for the organization. To
increase the market share offers and discounts were availed for various
courses on the other hand training was provided to the customers
dedicatedly. With the distinction of independent accreditation, few of the
courses were distinguished.
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CORPORATE STRATEGY ASSIGNMENT
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CORPORATE STRATEGY ASSIGNMENT
1.2. When applied in the global market how successful the strategies are
Considering the Local marketplace and the organization, Dr. Assem Arab center
In KSA Dr. Assem Arab Consulting and Training Centre (AACTC) is recognized as one of the
leading consultation and Training centers that has been providing and supporting practical training
for King Saud students and Princess Nora University students. Hence, there has been a noticeable
rise in the number of 80 students per enrollment in the morning classes, due to enrollment in
AACTC. The faculty present there is highly qualified and a separate specialized team that helps in
delivering the various courses and consultation. To the students are the economy, business
administration, and computer sciences has been lately attracted.
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CORPORATE STRATEGY ASSIGNMENT
Corporate strategies in AACTC success are assessed below:
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CORPORATE STRATEGY ASSIGNMENT
Strategy Used Assessment of Success
Integration
between strategy
and core values
(McKinsey 7s
model)
In order to meet the objectives, mission and mission of the company’s
work there has been a bridge created that connects the missions and the
objectives, thus, there was activated a combination of the strategy and the
core values of the company for reflecting on the outcomes of the
company's work including its employees and its customers. If this works
efficiently, there will be a proper benefit of the company's profits. The
efficiency can be obtained from the company's strategy, reinforce the
efficiency of achieving the strategies along with employee and customer
satisfaction.
(This has helped AACTC to raise its net profit by 1.5% and it's market
share by 4%)
Differentiation
Strategy
(Porter’s Generic
Strategy)
The strategy has helped AACTC to be a tough competitor in the KSA
marketplace and beat all the competitors successfully in the market.
The following are the results of the Strategies that have made AACTA
different from the other organizations in KSA:
1. Economic feasibility studies and business plans were only provided by
AACTA in entire KSA;
2. A significant resource advantage was achieved from more than 75
consultants;
3. AACTA has come up with an innovative way of services and solutions
that help in customer to succeed;
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