Business Strategies Assignment
10 Pages2811 Words77 Views
Added on 2020-05-11
Business Strategies Assignment
Added on 2020-05-11
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Running Head: Business Strategy 1Project Head: Business Strategy
Business Strategy 2ContentsIntroduction.......................................................................................................................3Industry overview.............................................................................................................3Porter’s five forces model.................................................................................................3Power of the buyer........................................................................................................4Threat of substitute.......................................................................................................5Strategic business model...................................................................................................6BCG matrix...................................................................................................................6Conclusion........................................................................................................................8References.........................................................................................................................9
Business Strategy 3Introduction:This report briefs the user about the porter’s 5 forces model of high end hotel industryand it also depict about the strategies which would help the comapny to make better decisionsabout the comapny. This report has been preformed over the HIGH END HOTEL INDUSTRY of UK. Firstly the power of buyers and the threat of the substitute products have been analyzed and further, the BCG matrix has been analyzed of the comapny. The analysis over the power of the buyer depict that the level of the buyers are quite high and the comapnyis required to make some new strategies to make a control over these factors and further the level of the substitute products are bit lower. Industry overview:HIGH END HOTEL INDUSTRY of UK is quite competitive. Mainly, it includes the luxurious hotel chains which could be managed by various companies from the decades. The reports over the HIGH END HOTEL INDUSTRY of Uk depict that various changes have taken place into the industry nowdays due to international hotel chains and the external environamwnt of the industry. The hospitality and leisure industry of UK has been enhanced rapidly in terms of market share and the profitability condition of the industry. This HIGH END HOTEL INDUSTRY has strong presence in the UK market. Mainly, this industry has around 1.1 contribution in the total GDP of the country. This industry has expanded its market very rapidly with various new services and the technology. Currently the share of the industry in terms of market base is currently high. According to a report, the market share and the profitability of the industry is continuously enhancing. The industry is performing its operations very smoothly in the market of UK. The mission and vision of the industry depict that the industry wants to enter various services and enhance their market share. The corporate social responsibilities of the industry are also competitive (Dallas, 2011). This industry uses various new technology and advancement services to attract more customers. And the loyal customers list of the industry is also very high. Porter’s five forces model:Porter’s five forces model is a study which is conducted to analyze the external market and environment of the industry. Porter’s 5 forces model has been studied over the
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