Corporate Strategy of Pixar: Understanding the Critical Success Factors

This presentation discusses the corporate strategy of Pixar and how it understands the critical success factors of the animated film making industry. It also talks about how Pixar has developed its current strategic position and the impact of changing business environment on the company. The presentation highlights the importance of quality content, team of talented individuals, firm compliance with the latest technology, and availability of finance as the main critical success factors for Pixar.

CORPORATE STRATEGY
PIXAR

INTRODUCTION
For the firm, it is essential that it must draw an
appropriate corporate tactic in order to work in the
competitive business environment.
This thing has been effectively understood by Pixar and
thus, it is constantly giving hits in the animated feature
film making industry.

HOW DO WELL PIXAR UNDERSTANDS THE CSF OF INDUSTRY?
Pixar is the leader in animated film making industry and
its success is evident from the year of its establishment.
In this context, it has been identified that from the year
1995, firm is giving constant hits in each and every year.
In this regard, varied critical success factors are identified
which that makes the firm like Pixar with respect to
achieve success in the industry.

CRITICAL SUCCESS FACTORS
Quality of content
Team of talented individuals
Firm compliance with the latest technology
Availability of finance

CONT…
These all are being regarded as the main critical success factors
(CSF) which enable the firm with regard to attain success in the
respective industry.
Team of Pixar understands the importance of high quality content.
Thus, majority of Pixar creative energy goes into the story
development. For this task, firm heavily rely on John Lasseter who
develop the team of different individuals before making an
animated movie.
Pixar makes all kinds of efforts with respect to attract and retain
large number of employees within firm. It improves the skills of its
artists through training program. Moreover, Pixar has its own
university where it develops the team of future employees.

CONT…
Pixar uses different software such as Marionette, Ring
master and Renderman with an aim to give immense
experience of animated movie to its respective buyers. It
constantly makes measures with respect to adopt new and
latest technology for its work.
The firm obtains its finance through retained earnings.
Furthermore, Pixar’s brand image helps a lot in the
circumstances when corporation has to obtain funds through
other means such as loan from bank. All these things depict
that Pixar understands the needs and importance of CSF
very well.

RESOURCE BASED VIEW PIXAR
TANGIBLE
Pixar University and Copy right

RBV CONTRIBUTION IN FIRM’S CURRENT STRATEGIC POSITION DEVELOPMENT
Pixar University is playing a critical role as it is helping in
terms of creating and developing the team of such
employees which the firm will require in future.
Innovation is the key of success for Pixar. Firm is
applying it in the whole process of animated movie
development that is right from story creation to the final
development. The movie such as Finding Nemo, Toy story
3 and The incredible are the great examples of firm
innovation. Thus, through innovative and creative ideas,
firm is defeating its competitors.

CONT…
Firm has the team of talented and dedicated employees who
constantly make efforts with regard to provide high quality of
services to the firm. Thus, all these given resources are playing
a significant role in the process of developing firm's strategic
position.

IMPACT OF CHANGING BUSINESS
ENVIRONMENT ON PIXAR
Pixar has changed itself as per the changing business
environment. In this context, it is assessed that with an aim to
get the cost effective advantage, many firms are making
efforts with regard to outsource their project to the country
like India and China where talented individuals can be availed
by company at affordable prices. In this regard, it is assessed
that Pixar is planning for outsourcing its new project in India.
Pixar is facing intense competition from firms such as
Dreamworks and Fox. These firms are forcing Pixar with
regard to make use of different latest animation technologies
with an aim to provide high quality of services to the client.

CONCLUSION
It can be stated that the tactic which firm is using is
effective as it is helping Pixar with regard to attain the
competitive advantage in an effective way.

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Hillier, D., Grinblatt, M. and Titman, S., 2011. Financial
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