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Innovation and Its Application : Case Study of Pixar

   

Added on  2020-06-03

9 Pages3230 Words40 Views
CREATIVITY1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3STRATEGIC VALUES...................................................................................................................3CULTURE.......................................................................................................................................4NEW PRODUCT DEVELOPMENT..............................................................................................4INNOVATION STRATEGY..........................................................................................................5RISK TAKING................................................................................................................................6RECOMMENDATION...................................................................................................................7RESEARCH.....................................................................................................................................7REFLECTION.................................................................................................................................8REFERENCES................................................................................................................................92

INTRODUCTIONInnovation is considered as one of most critical aspect for every business firm because itallows to have continuous improvement in the practice. It is referred as action or process thathelps in innovating key values so that overall operations can be accomplished. In order to havebetter understanding about the innovation and its application the case study of Pixar will bereferred. By having an effective consideration of creative values within business the issues interms of long term sustainability can be overcome. Present study will provide an in depthinformation about diverse cultural values which need to be referred by management in order tomeet the innovation standards. STRATEGIC VALUESPixar is famous for producing impressive track record of his family movies. Classification offamous projects of Pixar can be as Toy Story, Monsters Inc, Finding Nemo and UP. It has beennoticed that company creative team has also won various awards in international events.Company is well focused towards impressive hard work activities so that environmental valuescan be advanced. Management also motivates its employees to accept challenges in terms ofgenerating new ideas (Anderson, Potočnik and Zhou, 2014). Pixar has also considered filed ofanimation a critical aspect in development of software products. Key motive of the business firm is to have application of various innovative standards sothat their employee’s creativity can be promoted within market more effectively. It has beennoticed that company is well focused towards effective application of four innovationcapabilities in order to accomplish key goals and objectives. Classification of four key principlescan be as strategy, ideas, process and climate. In addition to this, it has been witnessed that keysuccess is lies in creating an action oriented strategy (Appel-Meulenbroek and Nardelli, 2016). Itmeans by having effective consideration of vision the company can easily advance theinnovation and its results. It has been identified that innovation must be considered as initiativewhich allows to focus on growth, results and profit. Along with this, Pixar experts also believethat thinking in different manner is key success value. It is because the innovation providesdifferent opportunities to organisation as compared to other players in the market. In addition to this, process is stage where experts create a streamlined and flexibleapproach which assist in application of idea. It has been witnessed that good process is3

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