Developing a Corporate Strategy for the Movie Exhibition Industry

Running Head: BUSINESS RESEARCH
BUSINESS RESEARCH

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Executive summary
The main aim of this essay is to develop a corporate strategy for the movie exhibition
industry (case 8). The purpose of this essay is to offers evaluation and make a suggestion to
enhance the revenue of the movie exhibition industry. This essay evaluated that the movie
exhibition industry faces tough competition due to different key market players. It is found
that the bargaining power of buyer and suppliers are a strong and weak force in the movie
exhibition industry. It is also discussed that the threats of substitutes and new entrants are
high that may create hurdles for gaining the competitive advantages. This essay evaluated
that there are different ways that could be used by theatres in the movie exhibition industry
for gaining competitive benefits such as diversified operations, and licenses to trademark.

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Table of Contents
Overview...............................................................................................................................................3
Porter’s five force model.......................................................................................................................3
The bargaining power of buyers........................................................................................................4
Bargaining power of suppliers...........................................................................................................4
The threat of substitutes.....................................................................................................................5
Threat of New Entrants......................................................................................................................5
Rivalry among competitors................................................................................................................5
How can a company achieve a competitive advantage in this industry?................................................5
Conclusion of analysis:..........................................................................................................................7
References.............................................................................................................................................8