Corporate Sustainability

Running head: CORPORATE SUSTAINABILITY
CORPORATE SUSTAINABILITY
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1CORPORATE SUSTAINABILITY
Table of Contents
Introduction................................................................................................................................2
Overview of Pro Bono...............................................................................................................3
Pro Bono’s current sustainability position.................................................................................4
Sustainability Reporting Issues..................................................................................................7
Sustainability Strategy Proposal................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................12

2CORPORATE SUSTAINABILITY
Introduction
As opined by Camilleri (2015), the concept of sustainability had become the catch-
phrase of the modern business world and the resultant effect of this is that the business firms
rather than focusing on the aspect of profitability or higher financial returns are focusing on
the aspect of sustainability. Cho et al. (2015) are of the viewpoint that the notion of
sustainability can be defined as the ability or the capability of a business firm to maintain a
certain level of growth without causing the over-exploitation or the depletion of the natural
resources of the planet. This becomes especially important from the fact that the natural
resources of the planet are fast depleting and if no effective measures are being taken to
reduce the ecological footprinting of the business firms then it is likely that no significant
resources would be left for the coming generation (Zappettini & Unerman, 2016).
Furthermore, the concept that the business enterprises need to take accountability for their
business activities and thereby create economic, social and environmental values for their
stakeholders through their business activities had gained prominence in the present times
(Alhaddi, 2015). The resultant effect of this is that the firms are trying to modify their
business activities so as to take into account these factors within the framework of their
business operations (Schaltegger, Etxeberria & Ortas, 2017). In this regard, it needs to be said
that the business firms for the attainment of sustainability are not only taking into account the
concept of triple bottom line approach to sustainability but also the measure of corporate
social responsibility, the legislations or the regulations of the national governments of the
nations in which they are operational and others. This report will evaluate the sustainability
position of the firm Pro Bono, the sustainability reporting issues that it is presently facing in
the nation of Australia and its related aspects.

3CORPORATE SUSTAINABILITY
Overview of Pro Bono
Pro Bono, founded by Karen Mahlab in Australia, is a social purpose business venture
which had been established taking into account the responsibility of the business firms to
contribute in a meaningful manner towards the society, economy and the environmental
development of Australia and its stakeholders (Probonoaustralia.com.au, 2019). In this
context, it needs to be said that Karen Mahlab prior to the establishment of the business firm
under discussion had an experience of 10 years working in the publication industry
(Probonoaustralia.com.au, 2019). She had used this past experience of working in the
corporate sector for the establishment of the business venture, named, Pro Bono, which
intends to improve the societal as well as the economic condition of the nation of Australia
through the usage of different kinds of internet polls, surveys, interviews and others
(Probonoaustralia.com.au, 2019). It is pertinent to note that the concerned firm on a regular
basis conducts online interviews, surveys, polls and others on the important social or business
concepts or issues and thereby tries the show the public opinion regarding the same.
The primary objective of these polls, interviews, surveys and others is to show the
important decision makers the opinion of the people and also the kind of changes that they
expect for the improvement of not only the quality of life that they lead but also of the entire
nation of Australia itself (Probonoaustralia.com.au, 2019). Needless to say, the results of
these polls, surveys, interviews and others over the years have significantly influenced the
decisions made by the key decision makers and also the business firms in the nation of
Australia and thereby promulgated the much-needed change within the framework of the
nation under discussion. On the score of these aspects and also the kind of business activities
that the concerned firm takes the help of it can be said that the mission of the firm Pro Bono
is to bring a social, environmental and economic change in the nation of Australia by creating
value for their stakeholders. More importantly, it is seen that within the framework of its