Corporate Sustainability | Case Study Report

Running Head: CORPORATE SUSTAINABILITY
CORPORATE SUSTAINABILITY
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1CORPORATE SUSTAINABILITY
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Managing the stakeholders..........................................................................................................3
Focus on human sustainability.....................................................................................................4
Ecological sustainability..............................................................................................................6
Refurbishing the business models...............................................................................................7
Value based actions.....................................................................................................................8
Incorporating into the organisational culture...............................................................................9
Conclusion.....................................................................................................................................10
Reference.......................................................................................................................................11

2CORPORATE SUSTAINABILITY
Introduction
Corporate sustainability is considered to be one of the major concern for the current
business enterprises in order to ensure their business in the global market. In this regard, this
discussion is trying to project keen focus on Alibaba Group and evaluating the sustainability
measures that the company follows are adequate and pragmatic. The reason behind choosing
Alibaba Group as the case study organisation is that the company is strategically expanded its
business all over the world with a robust annual consumer growth in not only in the Chinese
market but also within the South East Asian market and in Australia as well. This rapid
expansion of business certainly creates question about the sustainability framework of the
organisation. Therefore, this research is choosing the UN sustainable development goals as the
core principle of corporate sustainability and carries out a rational argument over the
sustainability framework of Alibaba Group with the help of empirical evidences.
Discussion
In course of discussing, the corporate sustainability framework of Alibaba Group, it is
essential to relied on the prescribing goals of United Nations that will foster a guideline for
evaluating the process. As per the UNSDG 2019, it can be stated that there are 17 goals that have
to be follow in order to ensure a better place to live with sustainable approach. The goals are
associated with no poverty, zero hunger, good health and wellbeing, quality education, gender
equality, clean water and sanitation, affordable and clean energy, economic growth, innovation
and infrastructure development, reduction of inequalities, sustainable cities and communities,
consumption and production, climate action, marine ecology, life on land, peace and justice and

3CORPORATE SUSTAINABILITY
the partnership to achieve the goals (unglobalcompact.org, 2019). Based on this understanding, it
can be stated that the sustainable development goals of United Nations are highly important to
make a better world to live. The business organisations are playing a crucial role in this regard
that will facilitate a better environment for all the stakeholders.
In addition to this, Benn, Edwards and Williams (2018) mentioned that there are six
phase that every corporate enterprise must follow in order to build up an effective and proper
sustainable development measure. It comprises a link with the potential stakeholders, focusing
on the community, ecological sustainability, fostering a business model which is associated with
sustainable development, initiating value based action and building strategy to continue the
sustainable development process. This steps are definitely provide a clear insights into the
sustainability process that all the business organisation should follow. As a matter of fact, those
steps follow the UNSDG measures for establishing an international standards of corporate
sustainability.
Managing the stakeholders
Managing stakeholders and informing them about the importance of sustainability is
considered to be the most pertinent aspect that the business corporates are possessed as the first
step towards establishing sustainable organisational development. According to Lozano (2015)
the sustainability practice within organisation requires policy and procedures to be addressed to
the stakeholders so that they will get a clear insights into the importance and significance of the
sustainability practice. Engaging the stakeholders paves the way for bolstering the decision
making of the organisation with the support from its stakeholders. The stakeholders’ engagement
will boost up the sustainability practice. Henceforth, the companies are looking forward to
engage the stakeholders into the sustainability development process.