Sustainability Indicators Monitoring System for Qantas Airways

Running Head: SUSTAINABILITY INDICATORS MONITORING SYSTEM
SUSTAINABILITY INDICATORS MONITORING SYSTEM
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1SUSTAINABILITY INDICATORS MONITORING SYSTEM
Table of Contents
Introduction......................................................................................................................................2
Description of the enterprise............................................................................................................2
Sustainability dimensions................................................................................................................3
Social...........................................................................................................................................3
Economic.....................................................................................................................................4
Environmental..............................................................................................................................5
Specific sustainability area..............................................................................................................6
Indicators for monitoring.................................................................................................................7
Denial...........................................................................................................................................7
Non-responsive............................................................................................................................7
Compliance..................................................................................................................................7
Efficiency.....................................................................................................................................7
Strategic proactivity.....................................................................................................................8
Sustaining....................................................................................................................................8
Recommendation.............................................................................................................................8
Conclusion.......................................................................................................................................8
Reference.........................................................................................................................................9

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Introduction
In the global business context the business organisations no longer consider sustainability
as a strategic measure rather it becomes part and parcel of the survival of the organisation (Kolk,
2016). Therefore, it turns into a responsibility of the companies to plan better sustainability as
one of the major player of safeguarding the environment. Therefore, the indicators and the
monitoring of sustainability measure is also identified important aspect for the business
organisations to foster an effective and better sustainable development. The United Nations
report on 2015 pointed out some important indicators for developing a good sustainability
framework for the business companies (Sustainabledevelopment.un.org, 2015). Based on the
report, it can be stated that the potential traditional indicators of sustainability are economic,
social and the environmental progress.
This research aims to focus on the sustainably indicators and monitoring process for
Qantas Airways. One of the reasons for choosing Qantas Airways is that this company is highly
popular for providing the best service to the customers. However, it is also essential to figure out
the sustainability framework of the organisation. Therefore, this report is going to discuss and
evaluate the potential strengths and weaknesses of Qantas in facilitating a goo sustainability
framework.
Description of the enterprise
Qantas Airways Limited is the most popular airlines company in Australia and is
considered to be the largest airline by fleet size, number of international flights and the number
of international destinations. The third oldest airlines in the world, Qantas was established in
1920 and started its international journey from 1935 (Qantas.com, 2019). Encapsulating almost
65% share of the Australian market currently Qantas is operating in 85 international destinations
(investor.qantas.com, 2018). Therefore, it is obvious that the quality of service has to be of
international standard and Qantas rightly follows the same line in order to ensure best experience
of the customers and maintains their brand image. However, sustainability is considered to be
one of the major aspect on which Qantas is working on effectively. Therefore, the corporate
governance statement of the organisation is quite significant where the board supports the fact

3SUSTAINABILITY INDICATORS MONITORING SYSTEM
that the role of the organisation is to safeguard both the interests of the shareholders and
stakeholders and foster a good environment.
Sustainability dimensions
Social
Social sustainability is identified as one of the important aspect for the sustainability
dimensions. For the business organisations, there are 17 sustainable development goals that
United Nations had prescribed with the purpose to create a balanced and effective society,
economy and environment (undp.org 2019). As per the report of UN, it can be stated that the
SDGs were adopted in 2015 with the purpose to call to action to end poverty, protect the planet
and ensure prosperity and peace for all by 2030 (who.int, 2019). This specific and objective
oriented goals are very helpful for the business organisations to set their sustainability targets.
According to Spence (2016) social sustainability promotes the wellbeing within an organisation
which will support the process of shaping a good future and healthy community. Quarshie, Salmi
and Leuschner (2016) asserted that the role of the social sustainability us to encompass the
impact of the corporations on people and society. Therefore, the internal and external people are
incorporated into the social sustainability framework. Stakeholders in a company are playing
major role to place their interests to the governing body of the organisation. As a matter of fact,
Wang et al. (2016) suggested that the governance body should consider the interests of the
people both in and out of the organisation and it is their responsibility to prevent any kind of
threat to the social integration and prosperity.
The fundamental perspective of United Nations on social sustainability is also followed
by Qantas Airways. The annual report of 2015 stated that there are enough community strategy
and partnership were organised by Qantas with three distinctive pillars. For instance, journey of
reconciliation, nurturing the Australian society and the engaging customers and workforce are
the focal point for Qantas to facilitate an effective social responsibility measure around Australia
(Qantas.com, 2015). For this, the organisation also invested over $3 million with 30 flagship
community partners. In this regard, the organisation also interested to safeguard an enrich
community efforts and development and fostering diversity within the community as well as
within the workforce. There are also a range of programs especially collaborated with UNICEF