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Entrepreneurial Spirit at Samsung: A Key to Success

   

Added on  2019-10-30

19 Pages3518 Words461 Views
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Running Head: CORPORATE VENTURING-SAMSUNG COMPANY 1Corporate Venturing-Samsung CompanyInstitutional affiliationCourse idStudent nameDue date
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Corporate Venturing-Samsung Company 2EXECUTIVE SUMMARYCorporate venturing is described as the investment of the business fund directly to the external companies. It also outlines as the practice where a business entity takes equity stakes in innovative firms, where the corporate strategy allows the business form to gain the competitive advantage in the market. While innovation is, explain the process of translating an intervention of ideas into goods and services needed in the market. On the other hand, entrepreneurship is the process of conducting business activities in front of all business risk. The primary purpose of thispaper is to explain the general concepts of corporate venturing in relating to entrepreneurship andinnovation. The paper will discuss the main concepts, as it will analyst relevant information relating to the selected corporation.
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Corporate Venturing-Samsung Company 3Table ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4Samsung Company..........................................................................................................................4Samsung Logo.................................................................................................................................4THEORETICAL CONCEPTS........................................................................................................5Marketing Strategies........................................................................................................................5Marketing communication...............................................................................................................6Advertisement..................................................................................................................................6Sales promotion...............................................................................................................................7Internet marketing............................................................................................................................7Samsung innovative Strategy..........................................................................................................7Samsung Company totally different strategy from Apple...............................................................8RESEARCH APPROACH..............................................................................................................9Research Approach..........................................................................................................................9DATA ANALYSIS AND DISCUSSION.......................................................................................9Part A...............................................................................................................................................9Entrepreneurial Intensity.................................................................................................................9Measuring innovation at Samsung Company................................................................................10New path to sustainable competitive advantage............................................................................10Part B.............................................................................................................................................11Climate for Corporate Entrepreneurship.......................................................................................11CONCLUSION..............................................................................................................................12
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Corporate Venturing-Samsung Company 4References......................................................................................................................................13Appendix A....................................................................................................................................14Personnel Management System.....................................................................................................14Appendix B....................................................................................................................................15Management and Entrepreneurship...............................................................................................15
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