logo

IBU5COV Corporate Venturing Assignment

   

Added on  2020-05-08

13 Pages3246 Words146 Views
RUNNING HEAD: Corporate Venturing1Corporate Venturing
IBU5COV Corporate Venturing Assignment_1
Corporate Venturing2Table of ContentsIntroduction......................................................................................................................................3Company Overview.....................................................................................................................3Theoretical Concepts.......................................................................................................................3Samsung Creative techniques......................................................................................................4Marketing Strategies....................................................................................................................4Product Innovation.......................................................................................................................4Distribution..................................................................................................................................5Advertising and sales promotion..................................................................................................5Research Methodology................................................................................................................5Methods of data collection...........................................................................................................6Data Analysis and Interpretation..................................................................................................6Proprietorship Trends of Samsung Products............................................................................6The frequency of changing mobile phones..............................................................................7Satisfaction level of Samsung product.....................................................................................7Findings and Conclusion..............................................................................................................8Situational Analysis.........................................................................................................................8Samsung innovative strategy.......................................................................................................8External environmental analysis......................................................................................................9Technological Environment.........................................................................................................9Economic Environment................................................................................................................9Competitive Environment............................................................................................................9Legal environment.....................................................................................................................10Conclusion.....................................................................................................................................10Major opportunities....................................................................................................................10Major threats..............................................................................................................................10References......................................................................................................................................11
IBU5COV Corporate Venturing Assignment_2
Corporate Venturing3IntroductionCorporate venturing is the activity by which big company invest money in a smaller organizationas an end-result of an offer of its benefits. This report creates a corporate entrepreneurship strategy for Samsung Company. The report explains the corporate venture plan of the company and involves a detailed plan for a specific venture, a strategy which engages general guidelines consistent with the objectives, mission, and goals of the company. The report also analyzes the external environment of the company and the entrepreneurial health of the company. The main objective of developing corporate entrepreneurship strategy is to create the key capacities of the parent affiliation and give a wellspring of cash related return for the parent organization. Company OverviewAccording to Song & Lee (2014), Samsung is Korean based organization involved in the manufacture and distribution of electronic items. The headquarter of the company is located in Samsung Town, Seoul.The Company operates its business through three portions such as consumer segment, information, and technology mobile communication segment and device solution segment. Samsung has created to become one of the world's driving electronic associations, having some bent in cutting edge machines and media, semiconductors, memory, and structure mix. Samsung's inventive and best quality items and methodology are universes seen. The association scatters its things inside neighborhood advertise and to abroad markets. The income of Samsung is equivalent to 17% of South Korea's $1,082 billion GDP. It is also the largest seller of Smartphone in the world. The organization has hold double the market shares of the Smartphone to its closest competitor Apple.According to Ali, M., Muhammad & Park (2011), the market share of Samsung is also increasing for enhancing sales volume of TV, Refrigerator, speakers, smart home, home theater and smart appliance. Samsung has also held the top position in the global market at the Mobile World Congress (MWC) 2016, which is the biggest phone trade presentation in e world. Samsung has also become the 7th topmost brand in the world market, which has actually increased its brand value in the whole world. Theoretical ConceptsSince the establishment of the Samsung Company in 1969, the organization has checked its prosperity based on numerous business segments and ideas that are basic to any business
IBU5COV Corporate Venturing Assignment_3
Corporate Venturing4venture, particularly those that work in the extensive market. According to Amini et al. (2012), the Company has extended in numerous zones of business, the administrators of the organizationhave exploited key measures that are perceived to have a positive compelling way to deal with the business organization.Samsung innovative methods: The innovative company tends to have characteristics of natural structures and dynamic systems. At in the first place, the diminishment of the definitive layer and scaling back are worried as cost control. The possible results for this are speedier responsiveness to publicize, higher intensity, more prominent flexibility, and diminishing strategies between divisions. This prompts compliment affiliation that is not quite recently the distinction in legitimate structure but also the distinction in the fundamental leadership process.The company innovation in screen innovation, batteries, TVs, and chip outlines is known to be uncommon in the market as contrasted and different players in the market.Marketing Strategies: According to Baker (2014), marketing strategy refers to a procedure that can permit a company to focus its resources on the ideal opportunities with the objective of rising sales and achieving a sustainable competitive benefit. Samsung’s marketing strategies are described as follows:Product Advancement: Samsung's item comprises sound and video things, data innovation things, PDAs and home apparatuses. According to Battistini et al. (2013), its product range enclosed all the classifications in the purchaser hardware and home machines. Specialists felt that the wide results of Company were one of the essential explanations for its accomplishment in the market.Samsung's thing goes in India included CTVs, sound and video things, information advancementthings, phones and home devices. Its products go covered each one of the courses of action in thepurchaser gear and home machines. Experts felt that the wide thing degree of Samsung was one of the basic illuminations behind its achievement in the Indian market. Samsung masterminded itself on the advancement sort out. Samsung arranged on the improvement sort out and the assessing moreover wanted to have an accepted an essential part in Samsung's prosperity.
IBU5COV Corporate Venturing Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Product Innovation: A Case Study of Samsung
|12
|2908
|131

Samsung Electronics co ltd Marketing Strategy Assignment
|16
|3722
|80

Corporate Venturing-Samsung Company.
|19
|3518
|461

Marketing Strategy and Plan for Samsung and Apple
|10
|2218
|343

Strategic Management of Samsung Electronics
|16
|4295
|226

Samsung Price Strategy
|14
|3996
|114