Corporate Venturing Assignment PDF

Running head: CORPORATE VENTURING
CORPORATE VENTURING
Name of the Student
Name of the University
Author Note

CORPORATE VENTURING1
Executive Summary
This following report includes an in-depth analysis of how innovation and entrepreneurial
activities are applied and maintained at Volkswagen. Volkswagen is running a global
operation penetrating in more than 150 nations; thereby, the business lacks innovation and
corporate entrepreneurship, the sustainability remains as the challenge. So, it is important to
conduct a report to learn the current initiatives of business operation with respect to
innovativeness and entrepreneurship. The purpose of the report is to evaluate innovativeness
and entrepreneurial initiatives in Volkswagens operation. To conduct the analysis, reliable
secondary data has ben used and taken from valid data sources. The findings indicates that to
remain sustainable and competitive in the global environment, Volkswagen pays a significant
attention to technology development to include more innovative features and produce more
vehicles in the shortest possible time. So, the innovation has only been applied to technology
and R&D.

CORPORATE VENTURING2
Table of Content
1. Introduction and company overview......................................................................................4
1.1 Introduction......................................................................................................................4
1.2 Company overview..........................................................................................................4
2. Theoretical Concept...............................................................................................................6
3. Research Approach................................................................................................................7
4. Data Analysis and Discussion................................................................................................8
4.1 Part-A Entrepreneurial intensity......................................................................................8
Risk taking initiative..............................................................................................................9
4.2 Climate for Corporate Entrepreneurship........................................................................10
5. Conclusion............................................................................................................................11
References................................................................................................................................12

CORPORATE VENTURING3
1. Introduction and company overview
1.1 Introduction
This report provides a detailed analysis of frequency and innovativeness in
Volkswagen’s operation as well as assesses how culture and structure of Volkswagen support
innovation and entrepreneurship. Innovation is certainly required in business as the market
environment in each industry has become dynamic. The purpose of the report is to assess
innovation and entrepreneurial activities of Volkswagen with theoretical underpinning. The
current market of automobile sector indicates that customer needs and expectations are
changing, high demands of vehicles causing the entry of new organizations in the sector;
consequently, marketers observe a long-lasting competition among the organization.
Therefore, the organizations are in the need of bringing innovation to the business, which
would help to differentiate themselves from others and provide a set of competitive
advantages. So, this report discusses how innovation and entrepreneurial activities are
introduced and managed in Volkswagen. In order to derive an authentic outcome from the
analysis, the data has been collected from the reliable sources.
1.2 Company overview
The Volkswagen brand is known as world’s most successful volume vehicle
manufacturer. The major brand of the organization maintains the facilities in 14 nations based
on which, the brand produces vehicles for customers in more than 150 nations. Particularly,
in 2013, the brand produced 6.23 million cars (Volkswagen.co.in 2018).
Volkswagen Mission: Volkswagen does not have any official or proper mission statement
but there is a closet statement known as VW’s group and its mission is associated with
company’s overall gaols