Cosmos Business Plan: A Comprehensive Guide to Success in the Food Industry
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AI Summary
This comprehensive business plan outlines the strategy for Cosmos, a food service establishment aiming to capture the youth market in California. It details the business structure, market analysis, financial projections, and future growth plans. The plan highlights Cosmos' unique selling proposition of affordable, high-quality food and its commitment to customer satisfaction. It also addresses potential risks and outlines strategies for mitigating them, ensuring a sustainable and profitable future for the business.
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business.gov.au
Business Plan template
A good business plan can help you secure finance, define the direction of your business
and create strategies to achieve your goals. The business.gov.au Business Plan template
steps you through the process of creating a solid, well-structured plan tailored to your
business.
New! Create your business plan on your tablet by downloading our free MyBizPlan tablet
app. Visit www.business.gov.au/apps now!
Copies of the latest version of this template and the guide can be downloaded from
www.business.gov.au/businessplan.
If you need further information, assistance or referral about a business issue, please
contact business.gov.au on 13 28 46.
Business Plan template
A good business plan can help you secure finance, define the direction of your business
and create strategies to achieve your goals. The business.gov.au Business Plan template
steps you through the process of creating a solid, well-structured plan tailored to your
business.
New! Create your business plan on your tablet by downloading our free MyBizPlan tablet
app. Visit www.business.gov.au/apps now!
Copies of the latest version of this template and the guide can be downloaded from
www.business.gov.au/businessplan.
If you need further information, assistance or referral about a business issue, please
contact business.gov.au on 13 28 46.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Using this template
Before you complete this business plan template and start using it, consider the
following:
1. Do your research. You will need to make quite a few decisions about your
business including structure, marketing strategies, and finances before you can
complete the template. By having the right information to hand you also can be
more accurate in your forecasts and analysis.
2. Determine who the plan is for. Does it have more than one purpose? Will, it is
used internally or will third parties be involved? Deciding the purpose of the plan
can help you target your answers. If third parties are involved, what are they
interested in? Although don't assume they are just interested in the finance part of
your business. They will be looking for the whole package.
3. Do not attempt to fill in the template from start to finish. First, decide which
sections are relevant for your business and set aside the sections that don't apply.
You can always go back to the other sections later.
4. Use the [italicised text]. The italicised text is there to help guide you by
providing some more detailed questions you may like to answer when preparing
your response. Please note: If a question does not apply to your circumstances it
can be ignored.
5. Download the Business Plan Guide. The business plan guide contains general
advice on business planning, a complete overview of the business plan template
and a glossary explaining the main terms used throughout this template.
6. Get some help. If you aren’t confident in completing the plan yourself, you can
enlist the help of a professional (i.e. Single Business Service, Business Enterprise
Centre, business adviser, or accountant) to look through your plan and provide you
with advice.
7. Actual vs. expected figures. Existing businesses can include actual figures in the
plan, but if your business is just starting out and you are using expected figures for
turnover and finances you will need to clearly show that these are expected figures
or estimates.
8. Write your summary last. Use as few words as possible. You want to get to the
point but not overlook important facts. This is also your opportunity to sell yourself.
But don’t overdo it. You want prospective banks, investors, partners or wholesalers
to be able to quickly read your plan, find it realistic and be motivated by what they
read.
9. Review. Review. Review. Your business plan is there to make a good impression.
Errors will only detract from your professional image. So ask a number of impartial
people to proofread your final plan.
For advice and examples on how to complete this template, please download the
business.gov.au Business Plan guide from www.business.gov.au/businessplan.
Scan to watch our business planning video:
Before you complete this business plan template and start using it, consider the
following:
1. Do your research. You will need to make quite a few decisions about your
business including structure, marketing strategies, and finances before you can
complete the template. By having the right information to hand you also can be
more accurate in your forecasts and analysis.
2. Determine who the plan is for. Does it have more than one purpose? Will, it is
used internally or will third parties be involved? Deciding the purpose of the plan
can help you target your answers. If third parties are involved, what are they
interested in? Although don't assume they are just interested in the finance part of
your business. They will be looking for the whole package.
3. Do not attempt to fill in the template from start to finish. First, decide which
sections are relevant for your business and set aside the sections that don't apply.
You can always go back to the other sections later.
4. Use the [italicised text]. The italicised text is there to help guide you by
providing some more detailed questions you may like to answer when preparing
your response. Please note: If a question does not apply to your circumstances it
can be ignored.
5. Download the Business Plan Guide. The business plan guide contains general
advice on business planning, a complete overview of the business plan template
and a glossary explaining the main terms used throughout this template.
6. Get some help. If you aren’t confident in completing the plan yourself, you can
enlist the help of a professional (i.e. Single Business Service, Business Enterprise
Centre, business adviser, or accountant) to look through your plan and provide you
with advice.
7. Actual vs. expected figures. Existing businesses can include actual figures in the
plan, but if your business is just starting out and you are using expected figures for
turnover and finances you will need to clearly show that these are expected figures
or estimates.
8. Write your summary last. Use as few words as possible. You want to get to the
point but not overlook important facts. This is also your opportunity to sell yourself.
But don’t overdo it. You want prospective banks, investors, partners or wholesalers
to be able to quickly read your plan, find it realistic and be motivated by what they
read.
9. Review. Review. Review. Your business plan is there to make a good impression.
Errors will only detract from your professional image. So ask a number of impartial
people to proofread your final plan.
For advice and examples on how to complete this template, please download the
business.gov.au Business Plan guide from www.business.gov.au/businessplan.
Scan to watch our business planning video:
[INSERT YOUR BUSINESS LOGO]
[Your Name]
[Your Title]
[Business Name]
[Main Business Address]
ABN: [ABN]
ACN: [ACN]
[Business Name]
Business Plan
Prepared: [Date prepared]
[Your Name]
[Your Title]
[Business Name]
[Main Business Address]
ABN: [ABN]
ACN: [ACN]
[Business Name]
Business Plan
Prepared: [Date prepared]
Contents
Business Plan template.......................................................................................1
Using this template.............................................................................................2
Business Plan Summary......................................................................................4
The Business................................................................................................ 4
The Market...................................................................................................4
The Future...................................................................................................4
The Finances................................................................................................5
The Business.......................................................................................................5
Business details............................................................................................5
Registration details........................................................................................ 5
Business premises.........................................................................................5
Organisation chart.........................................................................................5
Management & ownership..............................................................................6
Key personnel............................................................................................... 6
Products/services..........................................................................................8
Innovation................................................................................................... 8
Insurance....................................................................................................8
Risk management......................................................................................... 9
Legal considerations...................................................................................... 9
Operations................................................................................................... 9
Sustainability plan....................................................................................... 11
The Market........................................................................................................12
Market research..........................................................................................12
Market targets............................................................................................12
Environmental/industry analysis....................................................................12
Your customers...........................................................................................12
S.W.O.T. analysis........................................................................................ 13
Your competitors.........................................................................................14
Advertising & sales......................................................................................15
The Future........................................................................................................ 17
Vision statement......................................................................................... 17
Mission statement.......................................................................................17
Goals/objectives..........................................................................................17
Action plan................................................................................................. 17
The Finances..................................................................................................... 18
Key objectives & financial review...................................................................18
Assumptions...............................................................................................18
Start-up costs for [YEAR].............................................................................19
Balance sheet forecast................................................................................. 20
Profit and loss forecast.................................................................................21
Expected cash flow...................................................................................... 22
Break-even analysis..................................................................................... 23
Supporting documentation................................................................................24
Business Plan template.......................................................................................1
Using this template.............................................................................................2
Business Plan Summary......................................................................................4
The Business................................................................................................ 4
The Market...................................................................................................4
The Future...................................................................................................4
The Finances................................................................................................5
The Business.......................................................................................................5
Business details............................................................................................5
Registration details........................................................................................ 5
Business premises.........................................................................................5
Organisation chart.........................................................................................5
Management & ownership..............................................................................6
Key personnel............................................................................................... 6
Products/services..........................................................................................8
Innovation................................................................................................... 8
Insurance....................................................................................................8
Risk management......................................................................................... 9
Legal considerations...................................................................................... 9
Operations................................................................................................... 9
Sustainability plan....................................................................................... 11
The Market........................................................................................................12
Market research..........................................................................................12
Market targets............................................................................................12
Environmental/industry analysis....................................................................12
Your customers...........................................................................................12
S.W.O.T. analysis........................................................................................ 13
Your competitors.........................................................................................14
Advertising & sales......................................................................................15
The Future........................................................................................................ 17
Vision statement......................................................................................... 17
Mission statement.......................................................................................17
Goals/objectives..........................................................................................17
Action plan................................................................................................. 17
The Finances..................................................................................................... 18
Key objectives & financial review...................................................................18
Assumptions...............................................................................................18
Start-up costs for [YEAR].............................................................................19
Balance sheet forecast................................................................................. 20
Profit and loss forecast.................................................................................21
Expected cash flow...................................................................................... 22
Break-even analysis..................................................................................... 23
Supporting documentation................................................................................24
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Business Plan Summary
[Please complete this page last]
[Your business summary should be no longer than a page and should focus on why your
business is going to be successful. Your answers below should briefly summarise your
more detailed answers provided throughout the body of this plan.]
The Business
Business name: cosmos
Business structure: sole proprietorship
ABN: 59176228957
ACN:: N/A
Business location: cosmos 17 179 third avenue black town California.
Date established: 1 July 2014
Business owner(s): John darts
Relevant owner experience: 2 years experience in catering services and 1-year
experience in the field of hotel management.
Products/services: food services are provided by Cosmos
The Market
Target market: the target customer is youth and the target market is retro and cafe
industry.
Marketing strategy:
The marketing strategy of cosmos is to provide good quality food and have a
good quality service which will attract the customers. The marketing strategy
used by the cosmos is sales promotion and advertisement on the internet.
The Future
Vision statement:
The vision or future plan of cosmos is to expand and grow cosmos in other cities and
even in the outskirts of the city.
Goals/objectives:
To increase the Profitability by 25 % every year is the main long-term goal of cosmos. To
recruit new staff and grow the space for tea area is the short-term goal of cosmos.
[Please complete this page last]
[Your business summary should be no longer than a page and should focus on why your
business is going to be successful. Your answers below should briefly summarise your
more detailed answers provided throughout the body of this plan.]
The Business
Business name: cosmos
Business structure: sole proprietorship
ABN: 59176228957
ACN:: N/A
Business location: cosmos 17 179 third avenue black town California.
Date established: 1 July 2014
Business owner(s): John darts
Relevant owner experience: 2 years experience in catering services and 1-year
experience in the field of hotel management.
Products/services: food services are provided by Cosmos
The Market
Target market: the target customer is youth and the target market is retro and cafe
industry.
Marketing strategy:
The marketing strategy of cosmos is to provide good quality food and have a
good quality service which will attract the customers. The marketing strategy
used by the cosmos is sales promotion and advertisement on the internet.
The Future
Vision statement:
The vision or future plan of cosmos is to expand and grow cosmos in other cities and
even in the outskirts of the city.
Goals/objectives:
To increase the Profitability by 25 % every year is the main long-term goal of cosmos. To
recruit new staff and grow the space for tea area is the short-term goal of cosmos.
The Finances
[Briefly outline how much profit you intend on making in a particular timeframe. How
much money will you need up-front? Where will you obtain these funds? What portion
will you be seeking from other sources? How much of your own money are you
contributing towards the business?]
Considering the business environment the company is aiming to earn around 17000 US
dollar. To earn such income the company has to incur some capital and revenue
expenditure up- front. There are two sources of acquiring funds debt and equity. In the
given scenario the company should obtain a combination of debt and equity. Considering
the environmental factors, 60% of equity and 40 % of debt is the optimum combination
for cosmos. 60 % of the capital will be invested by the John darts. The 40 % of the
capital will be invested through loans at the prevailing percent. This interest is to be paid
irrespective of profits and losses. It can be assumed that 11000 us dollars will be
invested in the business. Out of 11000 us dollars, 60% will be invested by john darvs in
the form of equity and 40% will be taken a loan from the bank at the prevailing interest
rate. The amount of profit that is 17000 us dollars is on the basis of certain assumptions
like the taste and preferences of the customers, receipts, and sales of the organization.
[Briefly outline how much profit you intend on making in a particular timeframe. How
much money will you need up-front? Where will you obtain these funds? What portion
will you be seeking from other sources? How much of your own money are you
contributing towards the business?]
Considering the business environment the company is aiming to earn around 17000 US
dollar. To earn such income the company has to incur some capital and revenue
expenditure up- front. There are two sources of acquiring funds debt and equity. In the
given scenario the company should obtain a combination of debt and equity. Considering
the environmental factors, 60% of equity and 40 % of debt is the optimum combination
for cosmos. 60 % of the capital will be invested by the John darts. The 40 % of the
capital will be invested through loans at the prevailing percent. This interest is to be paid
irrespective of profits and losses. It can be assumed that 11000 us dollars will be
invested in the business. Out of 11000 us dollars, 60% will be invested by john darvs in
the form of equity and 40% will be taken a loan from the bank at the prevailing interest
rate. The amount of profit that is 17000 us dollars is on the basis of certain assumptions
like the taste and preferences of the customers, receipts, and sales of the organization.
The Business
Business details
Products/services:
Food products and dishes. Lunch dinner and breakfast is provided.
Registration details
Business name: cosmos
Trading name(s): cosmos
Date registered: 1 July 2014
Location(s) registered: California
Business structure: sole proprietorship
ABN: : 59176228957
ACN: N/A
GST: GST free
Domain names: N/A
Licenses & permits: permits are to be taken from NSW food authority
Business premises
Business location: cosmos 17 179 third avenue black town California.
Buy/lease: john darts has leased a plot on third avenue street for 2000 us dollars per
month.
Business details
Products/services:
Food products and dishes. Lunch dinner and breakfast is provided.
Registration details
Business name: cosmos
Trading name(s): cosmos
Date registered: 1 July 2014
Location(s) registered: California
Business structure: sole proprietorship
ABN: : 59176228957
ACN: N/A
GST: GST free
Domain names: N/A
Licenses & permits: permits are to be taken from NSW food authority
Business premises
Business location: cosmos 17 179 third avenue black town California.
Buy/lease: john darts has leased a plot on third avenue street for 2000 us dollars per
month.
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Organisation chart
Management & ownership
Names of owners: Jhony Darvs
Details of management & ownership: single owner of the organization
Experience: the experience of catering of 2 years and 1-year experience in hotel
management
Key personnel
Current staff
[List your current staff in the table below.]
Job Title Name Expected staff
turnover
Skills or strengths
manager Snoopy
gold
20 months Good in managing the work and
experience in management in
events.
chef Kim
jammy
20 months Worked as a cook for 4 years at a
restaurant and good at food
presenting
Marketing
manager
Hemson
James
20 months Presenting and advertising and
promoting the workplace.
Required staff
owner: john darvs
manager: snoofy gold
chef: kin jamy
marketeir : hemson james
Management & ownership
Names of owners: Jhony Darvs
Details of management & ownership: single owner of the organization
Experience: the experience of catering of 2 years and 1-year experience in hotel
management
Key personnel
Current staff
[List your current staff in the table below.]
Job Title Name Expected staff
turnover
Skills or strengths
manager Snoopy
gold
20 months Good in managing the work and
experience in management in
events.
chef Kim
jammy
20 months Worked as a cook for 4 years at a
restaurant and good at food
presenting
Marketing
manager
Hemson
James
20 months Presenting and advertising and
promoting the workplace.
Required staff
owner: john darvs
manager: snoofy gold
chef: kin jamy
marketeir : hemson james
[List your required staff in the table below.]
Job Title Quantity Expected
staff
turnover
Skills necessary Date required
Front desk
receptionist
1 2 years Good and fluent language
skills and good at
performing management
21 July
waters 3 3 years Good at attending to the
customers and on time
service provider.
22 July
Recruitment options
Through external recruitment like campus placement advertising in apps and social
media and agents.
Training programs
Training programmes will be conducted for the chefs like new dishes and good quality
utensils should be used.
Skill retention strategies
N/A
Products/services
Product/Service Description Price
Breakfast and
morning tea
Bread, cookies, milk and cornflakes, butter
fruit juices.
3 dollar to 20
dollars
lunch Egg, fish, brollies, green vegetables etc 10 dollars to 45
dollars
Evening snacks and
tea
Burgers, pizzas, pumpkins, etc. 8 dollars to 35
dollars
dinner Rice, salads, green vegetables, meat,
chicken.
15 dollars to 70
dollars
Market position: the services and products sold by cosmos are very affordable and
lesser than the prices of competitors. The dishes cooked and prepared in the cosmos are
very affordable and delicious, new and innovative dishes are being prepared and
provided by the cosmos.
Unique selling position: quality is the main factor focussed in cosmos. The food
provided to the customers is easily affordable and very tasty for the customers.
Anticipated demand: birthday parties and anniversary celebrations are also provided.
Pricing strategy: The price strategy will be followed as per the needs of clients and
according to their taste and preferences of the customer. The prices will be decided
according to the competitive prices.
Job Title Quantity Expected
staff
turnover
Skills necessary Date required
Front desk
receptionist
1 2 years Good and fluent language
skills and good at
performing management
21 July
waters 3 3 years Good at attending to the
customers and on time
service provider.
22 July
Recruitment options
Through external recruitment like campus placement advertising in apps and social
media and agents.
Training programs
Training programmes will be conducted for the chefs like new dishes and good quality
utensils should be used.
Skill retention strategies
N/A
Products/services
Product/Service Description Price
Breakfast and
morning tea
Bread, cookies, milk and cornflakes, butter
fruit juices.
3 dollar to 20
dollars
lunch Egg, fish, brollies, green vegetables etc 10 dollars to 45
dollars
Evening snacks and
tea
Burgers, pizzas, pumpkins, etc. 8 dollars to 35
dollars
dinner Rice, salads, green vegetables, meat,
chicken.
15 dollars to 70
dollars
Market position: the services and products sold by cosmos are very affordable and
lesser than the prices of competitors. The dishes cooked and prepared in the cosmos are
very affordable and delicious, new and innovative dishes are being prepared and
provided by the cosmos.
Unique selling position: quality is the main factor focussed in cosmos. The food
provided to the customers is easily affordable and very tasty for the customers.
Anticipated demand: birthday parties and anniversary celebrations are also provided.
Pricing strategy: The price strategy will be followed as per the needs of clients and
according to their taste and preferences of the customer. The prices will be decided
according to the competitive prices.
Value to the customer: the food provided by the cosmos is one of the best satisfactory
parts of the organization and the terms and relationships with the customers should be
strong that they visit it regularly.
Growth potential: The growth will be 65% in the next 3 to 4 years with the help of
sales and services and the relations with the customers.
Innovation
Research & development (R&D)/innovation activities
In relation to enhancing suitable operations, the implementation of new sets of the
technologies series of the up gradation is required to be made by the authorities of the
concerned company. However, for the purpose, the company is required to make the
best and effective use of the financial resources so that proper and enhanced level of
changes can be made leading to the effective outcomes.
Intellectual property strategy
In relation to the proper and effective supervision on the various factors related to the
innovation, the authorities of the concerned company are required to make sure that the
company must obtain a patent through which the company can have a legal command on its
innovation. This will lead to the less interference of any of the parties with respect to the
activities (Hafeez& Muhammad, 2012).
Insurance
Workers compensation: The company has maintained the proper balance for the workmen
compensation. The main motive of such reserve is to motivate them and make them feel
secure with respect to the operations of the company. This will lead to the better attainment of
the objectives.
Public liability insurance: The company conducts its operations taking into consideration
the public liability insurance. This will support the company in the attainment of the better
trust of the employees and the customers towards the services of the company.
parts of the organization and the terms and relationships with the customers should be
strong that they visit it regularly.
Growth potential: The growth will be 65% in the next 3 to 4 years with the help of
sales and services and the relations with the customers.
Innovation
Research & development (R&D)/innovation activities
In relation to enhancing suitable operations, the implementation of new sets of the
technologies series of the up gradation is required to be made by the authorities of the
concerned company. However, for the purpose, the company is required to make the
best and effective use of the financial resources so that proper and enhanced level of
changes can be made leading to the effective outcomes.
Intellectual property strategy
In relation to the proper and effective supervision on the various factors related to the
innovation, the authorities of the concerned company are required to make sure that the
company must obtain a patent through which the company can have a legal command on its
innovation. This will lead to the less interference of any of the parties with respect to the
activities (Hafeez& Muhammad, 2012).
Insurance
Workers compensation: The company has maintained the proper balance for the workmen
compensation. The main motive of such reserve is to motivate them and make them feel
secure with respect to the operations of the company. This will lead to the better attainment of
the objectives.
Public liability insurance: The company conducts its operations taking into consideration
the public liability insurance. This will support the company in the attainment of the better
trust of the employees and the customers towards the services of the company.
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Professional indemnity: The company does not take into account professional indemnity
insurance.
Product liability: The company has taken the public liability terms so as to be secure in
terms of any future uncertainties (Kanagal, 2013).
Business assets: The company has insured all its assets in a proper manner so as to avoid
all the future barriers.
Business revenue: The concerned company has made suitable measures on the account so
as to manage the operations in an effective manner.
Risk management
Risk Likelihood Impact Strategy
Financial risk Likely High Proper accounts and budgets
are required to be made by
the authorities of the
company. This will ensure
that the company can grasp
the opportunities in an easy
manner.
Business risk Likely Medium For the purpose of
managing the business risk
the proper involvement of
the entire workforce are
required to be made.
insurance.
Product liability: The company has taken the public liability terms so as to be secure in
terms of any future uncertainties (Kanagal, 2013).
Business assets: The company has insured all its assets in a proper manner so as to avoid
all the future barriers.
Business revenue: The concerned company has made suitable measures on the account so
as to manage the operations in an effective manner.
Risk management
Risk Likelihood Impact Strategy
Financial risk Likely High Proper accounts and budgets
are required to be made by
the authorities of the
company. This will ensure
that the company can grasp
the opportunities in an easy
manner.
Business risk Likely Medium For the purpose of
managing the business risk
the proper involvement of
the entire workforce are
required to be made.
Risk Likelihood Impact Strategy
Country risk Highly High Proper knowledge and
understanding of the terms
and regulation of the various
countries must be grasped.
Liquidity risk Unlikely Low The proper and suitable
balance of the working
capital must be maintained.
Legal considerations
Consumer law
Operations
Production process
Cooking and preparing the food and delivering it to the customers in a proper way.
Suppliers
Suppliers are the delivery and chef boys.
Plant & equipment
[List your current plant and equipment purchases. These can include vehicles, computer
equipment, phones, and fax machines.]
Equipment Purchase date Purchase
price
Running
cost
refrigerator 20 July 2018 3000$ 50$
chimneys 20 July 2018 2200$ 45$
Otg and ovens 20 July 2018 5000$ 75$
computer 20 July 2018 2400$ 100$
Inventory
Country risk Highly High Proper knowledge and
understanding of the terms
and regulation of the various
countries must be grasped.
Liquidity risk Unlikely Low The proper and suitable
balance of the working
capital must be maintained.
Legal considerations
Consumer law
Operations
Production process
Cooking and preparing the food and delivering it to the customers in a proper way.
Suppliers
Suppliers are the delivery and chef boys.
Plant & equipment
[List your current plant and equipment purchases. These can include vehicles, computer
equipment, phones, and fax machines.]
Equipment Purchase date Purchase
price
Running
cost
refrigerator 20 July 2018 3000$ 50$
chimneys 20 July 2018 2200$ 45$
Otg and ovens 20 July 2018 5000$ 75$
computer 20 July 2018 2400$ 100$
Inventory
Inventory item Unit price Quantity in
stock
Total cost
flour 7$ Ten kilograms 70$
Rice 8$ 10 kilograms 80$
vegetables 7$ 10 kilograms 70$
fruits 9$ 10 kilograms 90$
Technology (Software): cosmos needs a website with SEO and PPC which will cost for
1200$ to 1400 $.
Trading hours: trading hours will be 9 am to 11 pm and 12 am to 4 am.
Communication channels: customers can contact cosmos at any time on phone calls,
The website, and messages.
Payment types accepted: cards and cash and online payments are accepted in
cosmos.
Credit policy: credit is available to the regular customers.
Warranties & refunds: N/A
Quality control: safety and quality wise good food should be provided to the customers.
Memberships & Affiliations: membership cards are available for 200$ to 500$ for all
the customers.
Sustainability plan
Environmental/resource impacts
To ensure that the activities are in conforming to the needs of the environment the company
ensures that all the activities are conducted taking into consideration the factors of the
environment. Proper measures are taken to work in a sustainable manner.
Community impact & engagement
Proper knowledge and understanding are required to be made by the concerned company to
the entire society so that they are satisfied by the work operations and can also contribute in
the better conduct of the activities (Kanagal, 2013).
stock
Total cost
flour 7$ Ten kilograms 70$
Rice 8$ 10 kilograms 80$
vegetables 7$ 10 kilograms 70$
fruits 9$ 10 kilograms 90$
Technology (Software): cosmos needs a website with SEO and PPC which will cost for
1200$ to 1400 $.
Trading hours: trading hours will be 9 am to 11 pm and 12 am to 4 am.
Communication channels: customers can contact cosmos at any time on phone calls,
The website, and messages.
Payment types accepted: cards and cash and online payments are accepted in
cosmos.
Credit policy: credit is available to the regular customers.
Warranties & refunds: N/A
Quality control: safety and quality wise good food should be provided to the customers.
Memberships & Affiliations: membership cards are available for 200$ to 500$ for all
the customers.
Sustainability plan
Environmental/resource impacts
To ensure that the activities are in conforming to the needs of the environment the company
ensures that all the activities are conducted taking into consideration the factors of the
environment. Proper measures are taken to work in a sustainable manner.
Community impact & engagement
Proper knowledge and understanding are required to be made by the concerned company to
the entire society so that they are satisfied by the work operations and can also contribute in
the better conduct of the activities (Kanagal, 2013).
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Risks/constraints
The various risks that can be faced by the concerned company if the environmental factors are
not managed in a proper manner include the loss of the customers, greater interference of the
government in the conduct of the operations etc. This leads to a great disturbance in the
normal functioning.
Strategies
In order to manage the risk factors, the company can use the strategies of the continuous
monitoring on the production process. This will ensure better products that can lead to the
better attraction of the customers. Further, this will ensure that the company can attain a better
position(Hafeez& Muhammad, 2012).
Action plan
[List your key sustainability/environmental milestones below?]
Sustainability milestone Target Target date
Reduce electricity consumption 35 percent feburary2019
Reduce gas consumption 50 percent December
2018
The Market
Market research
Market research is very important for every business to know the market environment.
The market research is done to analyze and grab opportunities and identify the threats.
Cosmos has also conducted a market analyze by through market questionnaire. This
helped cosmos in knowing whether cosmos will work in the environment. This also helped
the cosmos in knowing the political environment.
Market targets
Targeted sales per
year
Year 1 Year 2
Breakfast and
morning tea
120000$ 125000$
Lunch 135000$ 140000$
The various risks that can be faced by the concerned company if the environmental factors are
not managed in a proper manner include the loss of the customers, greater interference of the
government in the conduct of the operations etc. This leads to a great disturbance in the
normal functioning.
Strategies
In order to manage the risk factors, the company can use the strategies of the continuous
monitoring on the production process. This will ensure better products that can lead to the
better attraction of the customers. Further, this will ensure that the company can attain a better
position(Hafeez& Muhammad, 2012).
Action plan
[List your key sustainability/environmental milestones below?]
Sustainability milestone Target Target date
Reduce electricity consumption 35 percent feburary2019
Reduce gas consumption 50 percent December
2018
The Market
Market research
Market research is very important for every business to know the market environment.
The market research is done to analyze and grab opportunities and identify the threats.
Cosmos has also conducted a market analyze by through market questionnaire. This
helped cosmos in knowing whether cosmos will work in the environment. This also helped
the cosmos in knowing the political environment.
Market targets
Targeted sales per
year
Year 1 Year 2
Breakfast and
morning tea
120000$ 125000$
Lunch 135000$ 140000$
Evening snacks and
tea
110000$ 120000$
Salads and dinner 150000$ 160000$
Environmental/industry analysis
The environmental factors that will affect the external business environment of the
cosmos are:
POLITICAL
The political factors like party change,
legislation announcements and the
government changes like taxation and GST
will affect the cosmos environment directly
or indirectly.
SOCIAL
The social factors like religions, casts, and
people who allow eating vegetarian or non-
vegetarian and the taste of the customer
are one of the biggest factors that are
analyzed.
ECONOMICAL
The economic factors like GDP rate, Market
price, cost price, and such other factors will
also affect the environment of cosmos. As
if the GDP rates declines or bank interest
rates gets high or falls down it will directly
impact the sales of cosmos.
TECHNOLOGICAL
Technological factors like machinery used
while preparing or cooking the food or
utensils used while preparing the food will
affect the quality of the food as the new
utensils will help in making the quality of
the food good.
Your customers
Customer demographics
The target customers of the cosmos are youth there and the teenage group, these two
groups are the main focus of the cosmos. The profitability of cosmos is based on these
two groups. These two groups are to be targeted as much as cosmos can.
Key customers
tea
110000$ 120000$
Salads and dinner 150000$ 160000$
Environmental/industry analysis
The environmental factors that will affect the external business environment of the
cosmos are:
POLITICAL
The political factors like party change,
legislation announcements and the
government changes like taxation and GST
will affect the cosmos environment directly
or indirectly.
SOCIAL
The social factors like religions, casts, and
people who allow eating vegetarian or non-
vegetarian and the taste of the customer
are one of the biggest factors that are
analyzed.
ECONOMICAL
The economic factors like GDP rate, Market
price, cost price, and such other factors will
also affect the environment of cosmos. As
if the GDP rates declines or bank interest
rates gets high or falls down it will directly
impact the sales of cosmos.
TECHNOLOGICAL
Technological factors like machinery used
while preparing or cooking the food or
utensils used while preparing the food will
affect the quality of the food as the new
utensils will help in making the quality of
the food good.
Your customers
Customer demographics
The target customers of the cosmos are youth there and the teenage group, these two
groups are the main focus of the cosmos. The profitability of cosmos is based on these
two groups. These two groups are to be targeted as much as cosmos can.
Key customers
The key customers are those students and youth who go to colleges or institutes daily on
a regular basis. The key customers are those regular customers who will visit the cafe on
a daily basis.
Customer management
CRM that is customer relationship management is very important for the cosmos to
maintain as it is one of the best sources to invite your customers daily. This will also help
in attracting new customers in the future. The kind nature towards the customer and
treating them well while they are I cosmos is the best way to retain your customers and
make them feel good and special.
a regular basis. The key customers are those regular customers who will visit the cafe on
a daily basis.
Customer management
CRM that is customer relationship management is very important for the cosmos to
maintain as it is one of the best sources to invite your customers daily. This will also help
in attracting new customers in the future. The kind nature towards the customer and
treating them well while they are I cosmos is the best way to retain your customers and
make them feel good and special.
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[Business Name] Business Plan [YEAR]
S.W.O.T. analysis
[List each of your business's strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address
each of the weaknesses/threats.]
Strengths Weaknesses
The strengths of cosmos are:
It has a wide and good employ turnover.
The area of cosmos is very public that is it is in the center of the
city which is a very good strength for the cosmos.
The weakness of cosmos are:
Cosmos has only 1 chef in the kitchen.
The sitting and tea area of the cosmos is very small due to which
many people can not adjust.
Opportunities Threats
The opportunities of cosmos are:
Diversified menu
Website and online feedbacks.
Online advertisement is the biggest opportunity for cosmos.
The threats to cosmos are:
Cash flow projections
Day by day increase in technology which is a big threat
every day a new cafe opens and competitors are increasing.
Page 17
S.W.O.T. analysis
[List each of your business's strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address
each of the weaknesses/threats.]
Strengths Weaknesses
The strengths of cosmos are:
It has a wide and good employ turnover.
The area of cosmos is very public that is it is in the center of the
city which is a very good strength for the cosmos.
The weakness of cosmos are:
Cosmos has only 1 chef in the kitchen.
The sitting and tea area of the cosmos is very small due to which
many people can not adjust.
Opportunities Threats
The opportunities of cosmos are:
Diversified menu
Website and online feedbacks.
Online advertisement is the biggest opportunity for cosmos.
The threats to cosmos are:
Cash flow projections
Day by day increase in technology which is a big threat
every day a new cafe opens and competitors are increasing.
Page 17
[Business Name] Business Plan [YEAR]
Your competitors
Competitor details
Competitor Established
date
Size Market
share (%)
Value to
customers
Strengths Weaknesses
Hamson
restaurant
2013 12
employees
25% Price is very low
and quality is
average
On the main street of the
city.
Least and old used
technologies.
Biggar 2012 15 employs 28% Attractive
interiors
Latest and updated
information about taste
and preferences
Location is in the social
area.
green yard 2009 20 employs 50% Affordable and
healthy food
They have an innovative
food that is only green
food and healthy diet
food.
The people who want to
have fast food cannot
go there.
Smile burgers 2011 25 employs 45% they avail credit
facilities.
They provide all types of
burgers and all sort of
pieces of bread, made by
them only.
People who want to
have proper lunch,
dinner or food can not
visit smile burgers.
foodies 2005 50 employs 67% People who work
there also dance
and sing for their
customers.
They have all varieties
and sort of cuisines are
available.
The location of foodies
is on the outskirts of the
city.
Page 18
Your competitors
Competitor details
Competitor Established
date
Size Market
share (%)
Value to
customers
Strengths Weaknesses
Hamson
restaurant
2013 12
employees
25% Price is very low
and quality is
average
On the main street of the
city.
Least and old used
technologies.
Biggar 2012 15 employs 28% Attractive
interiors
Latest and updated
information about taste
and preferences
Location is in the social
area.
green yard 2009 20 employs 50% Affordable and
healthy food
They have an innovative
food that is only green
food and healthy diet
food.
The people who want to
have fast food cannot
go there.
Smile burgers 2011 25 employs 45% they avail credit
facilities.
They provide all types of
burgers and all sort of
pieces of bread, made by
them only.
People who want to
have proper lunch,
dinner or food can not
visit smile burgers.
foodies 2005 50 employs 67% People who work
there also dance
and sing for their
customers.
They have all varieties
and sort of cuisines are
available.
The location of foodies
is on the outskirts of the
city.
Page 18
[Business Name] Business Plan [YEAR]
Advertising & sales
Advertising & promotional strategy
Planned promotion /advertising type Expected business improvement Cost ($) Target date
Newspapers and magazines It will attract the people who are not in a social media and
cooperative world.
5000$ yearly
Website advertisement It will help in getting the feedback from the customers. 4500$ yearly
Online advertisement It will help in attracting a wider range of people. 3500$ yearly
Social media marketing It will help in getting innovative and creative advertisements 5000$ yearly
Sales & marketing objectives
The marketing manager of cosmos is very talented and only focuses on marketing strategies and sales manager is another one to
understand the sales and help in increasing them. The marketer knows all the best possible techniques to advertise and promote cosmos
all over California.
Unique selling position
Unique selling position is that cosmos uses a variety of dishes and every day one on one offers are available in different dishes.
Sales & distribution channels
Channel type Products/services Percentage of
sales (%)
Advantages Disadvantages
internet The menu and
promotions will be
done online.
75 % It will help in attracting a wide
range of customers and youth
uses online sources very
frequently which is an
advantage for cosmos.
Social media tools are the way
to get feedback if the staff of
cosmos is not able to maintain
the online feedbacks properly
people may not visit cosmos.
Page 19
Advertising & sales
Advertising & promotional strategy
Planned promotion /advertising type Expected business improvement Cost ($) Target date
Newspapers and magazines It will attract the people who are not in a social media and
cooperative world.
5000$ yearly
Website advertisement It will help in getting the feedback from the customers. 4500$ yearly
Online advertisement It will help in attracting a wider range of people. 3500$ yearly
Social media marketing It will help in getting innovative and creative advertisements 5000$ yearly
Sales & marketing objectives
The marketing manager of cosmos is very talented and only focuses on marketing strategies and sales manager is another one to
understand the sales and help in increasing them. The marketer knows all the best possible techniques to advertise and promote cosmos
all over California.
Unique selling position
Unique selling position is that cosmos uses a variety of dishes and every day one on one offers are available in different dishes.
Sales & distribution channels
Channel type Products/services Percentage of
sales (%)
Advantages Disadvantages
internet The menu and
promotions will be
done online.
75 % It will help in attracting a wide
range of customers and youth
uses online sources very
frequently which is an
advantage for cosmos.
Social media tools are the way
to get feedback if the staff of
cosmos is not able to maintain
the online feedbacks properly
people may not visit cosmos.
Page 19
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[Business Name] Business Plan [YEAR]
Channel type Products/services Percentage of
sales (%)
Advantages Disadvantages
shopfront The menu will be
displayed on the tables
and the walls.l
70% This is a creative idea of writing
and imprinting the menu on the
tables and walls which will
attract the customers easily.
The disadvantage is that the
cost of getting these things
imprinted is very high.
Page 20
Channel type Products/services Percentage of
sales (%)
Advantages Disadvantages
shopfront The menu will be
displayed on the tables
and the walls.l
70% This is a creative idea of writing
and imprinting the menu on the
tables and walls which will
attract the customers easily.
The disadvantage is that the
cost of getting these things
imprinted is very high.
Page 20
[Business Name] Business Plan [YEAR]
The Future
Vision statement
The vision or future plan of cosmos is to expand and grow cosmos in other cities and even in the outskirts of the city.
Goals/objectives
To increase the Profitability by 25 % every year is the main long-term goal of cosmos. To recruit new staff and grow the space for tea
area is the short-term goal of cosmos.
Mission statement:
The mission will be achieved by selling the products properly. And the biggest factor to achieve the mission is CRM that is consumer
relationship management.
Action plan
Milestone Date of expected
completion
Person responsible
Starting the cafe 25 July 2018 John Jarvis
Opening the tea area 30 July 2018 John Jarvis and snooty gold
Investing some more raw material 15 August 2018 Snoopy gold
Free one on one service 30 September 2018 Hemson James
Page 21
The Future
Vision statement
The vision or future plan of cosmos is to expand and grow cosmos in other cities and even in the outskirts of the city.
Goals/objectives
To increase the Profitability by 25 % every year is the main long-term goal of cosmos. To recruit new staff and grow the space for tea
area is the short-term goal of cosmos.
Mission statement:
The mission will be achieved by selling the products properly. And the biggest factor to achieve the mission is CRM that is consumer
relationship management.
Action plan
Milestone Date of expected
completion
Person responsible
Starting the cafe 25 July 2018 John Jarvis
Opening the tea area 30 July 2018 John Jarvis and snooty gold
Investing some more raw material 15 August 2018 Snoopy gold
Free one on one service 30 September 2018 Hemson James
Page 21
[Business Name] Business Plan [YEAR]
The Finances
Key objectives & financial review
Financial objectives
Considering the business environment the company is aiming to earn around 17000 US dollar. To earn such income the company has to
incur some capital and revenue expenditure up- front
Finance required
In the given scenario the company should obtain a combination of debt and equity. Considering the environmental factors, 60% of equity
and 40 % of debt is the optimum combination of cosmos. 60 % of the capital will be invested by the John darts. The 40 % of the capital
will be invested through loans at the prevailing percent. This interest is to be paid irrespective of profits and losses. It can be assumed
that 11000 us dollars will be invested in the business.
Assumptions
The financial tables on the subsequent pages are based on the assumptions listed below:ď‚· [List your financial assumptions. These can include seasonal adjustments, drought or interest rates etc.]
Page 22
The Finances
Key objectives & financial review
Financial objectives
Considering the business environment the company is aiming to earn around 17000 US dollar. To earn such income the company has to
incur some capital and revenue expenditure up- front
Finance required
In the given scenario the company should obtain a combination of debt and equity. Considering the environmental factors, 60% of equity
and 40 % of debt is the optimum combination of cosmos. 60 % of the capital will be invested by the John darts. The 40 % of the capital
will be invested through loans at the prevailing percent. This interest is to be paid irrespective of profits and losses. It can be assumed
that 11000 us dollars will be invested in the business.
Assumptions
The financial tables on the subsequent pages are based on the assumptions listed below:ď‚· [List your financial assumptions. These can include seasonal adjustments, drought or interest rates etc.]
Page 22
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[Business Name] Business Plan [YEAR]
Start-up costs for [YEAR]
[Double-click the table below to enter your details or attach your own startup costing sheet at the back of this business plan.]
Page 23
Start-up costs for [YEAR]
[Double-click the table below to enter your details or attach your own startup costing sheet at the back of this business plan.]
Page 23
[Business Name] Business Plan [YEAR]
Balance sheet forecast
[Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan]
Page 24
Balance sheet forecast
[Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan]
Page 24
[Business Name] Business Plan [YEAR]
Profit and loss forecast
[Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan]
Page 25
Profit and loss forecast
[Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan]
Page 25
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[Business Name] Business Plan [YEAR]
Expected cash flow
[Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan]
Page 26
Expected cash flow
[Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan]
Page 26
[Business Name] Business Plan [YEAR]
Break-even analysis
[Double-click the table below to enter your details or attach your own table. Refer to the Business Plan guide from
www.business.gov.au/businessplan for the calculations.]
Page 27
Break-even analysis
[Double-click the table below to enter your details or attach your own table. Refer to the Business Plan guide from
www.business.gov.au/businessplan for the calculations.]
Page 27
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