Costco and its Marketing Principles

Costco and its marketing
principles

Response to Question 1
• Costco opened its shop in
Australia in 2009. I had the chance
to visit the store once and I found
that they have variety of items
starting from the groceries to
electronics and designer clothing to
cleaning supplies under one
roof(Costco.com, 2019).
• I bought the grocery items at
Costco which gave me a brief idea
and experience about the pricing of
the retail shop as I had prior
experience of shopping at other
retail shops in Australia.

 What I experienced is that, Big W and Kmart store are almost similar is
varieties and stock of goods , however, they are much cheaper than the
other retail shops like Target. While Costco has similar pricing with
higher quality products.

• If Costco is compared to the other three retail shops, it is found that
Costco has good deal both in comparison to Big W and Kmart store.
Costco has decent variety and high quality products unlike Target which
is mostly criticized due to its poor quality of products.