Country Analysis Report

Running head: COUNTRY ANALYSIS REPORT
COUNTRY ANALYSIS REPORT
Name of the Student
Name of the University
Author Note

1COUNTRY ANALYSIS REPORT
Table of Contents
1. Introduction................................................................................................................2
Background of the chosen product.............................................................................2
2. Analysis of the chosen country..................................................................................3
a. Economic factors of the country............................................................................3
b. Political factors of the country...............................................................................5
c. Legal factors of the country....................................................................................6
d. The investment and trade environment of the country...........................................7
e. Foreign exchange issues.........................................................................................9
f. Financial factors of the country............................................................................10
g. Cultural factors and challenges faced by the country..........................................10
Conclusion....................................................................................................................11
Recommendations........................................................................................................11
References....................................................................................................................12

2COUNTRY ANALYSIS REPORT
1. Introduction
As discussed by Adekola and Sergi (2016), international expansion of organizations is
considered to be an important factor that affects the ways by which they are able to increase
the awareness levels in the industry. The customer base of the organization is also increased
in an effective manner with the help of effective international expansion based activities.
However, for an effective international expansion an organization needs to analyse the
environment of the country in which it is planning to start the operations. The effective
analysis of external environment is considered to be an important factor that has an impact on
the strategies that are developed by the organization (Borrás 2018).
The report will be based on the analysis of the country in which an organization
named Nature Valley plans to launch its product named Nature Valley Muesli Bars. The
country that has been chosen for expansion by the organization is France. The organization
will aim at targeting the market with the help of its unique products that can play a major role
in increasing awareness based on the products that are offered to customers.
Background of the chosen product
Nature Valley is a brand of Granola Bars that is manufactured by General Mills. The
slogan of the organization is “The Energy Bar Nature Intended”. The company offers a wide
range of cereals, granola bars and snacks. Nature Valley mainly produces the Common Bars
that include, “Oats and Honey”, “Peanut” and “Fruit and Nut”. The selection of the products
that are offered to the organizations mainly includes, protein bars, nut bars, crunchy bars and
fruit bars. Nature Valley had developed its first granola bar in the year 1975.

3COUNTRY ANALYSIS REPORT
2. Analysis of the chosen country
a. Economic factors of the country
France has been successful in developing its position as one of the major economic
power in the world. The country has been able to develop its position as a major economy
like, the US, Germany, Japan, Italy and the UK. The financial position that has been
developed by France is based on extended unprecedented growth of the country which lasted
for a long time after the war period. The increase in levels of GDP was high between the
years 1960 and 1973. After the oil crisis that had taken place in the country, rates of growth
had reduced and unemployment also increased (Coluzzi, Ferrando and Martinez-Carrascal
2015).
However, after the 1980s the expansion rates had started increasing in a huge manner.
The structure of the economy had also changed after the war period and the agricultural
industry had provided major contribution to the economic growth of the country. The
economic growth of France is expected to continue at the speed of 1.5 percent in the year
2019 and 2020. The business investment is however expected to be highly supportive for the
financing based conditions and the cuts in business taxes as well (Corcoran and Gillanders
2015).
The flexible labour market, improvement in training based opportunities will be able
to play a major role in the ways by which jobs can be created in the country. The fiscal deficit
in the country is expected to decline in the next few years. The economic activity in France
has improved after a slowdown that had taken place on a temporary basis. The rates of
unemployment had decreased due to effective growth of the economy. The shortage in skill
sets for the high-skill based jobs have however been considered to be an important factor that