Evaluation of London Eye as a Tourist Attraction

Coursework Assessment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Literature Review ............................................................................................................................3
SWOT analysis of London eye ..................................................................................................3
Evaluate a tourist attraction in London.......................................................................................4
Evaluate the possibility for its expansion in the future...............................................................5
Methodology....................................................................................................................................6
Results and Discussion ...................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Tourists attraction is that kind of attraction which is related to particular place which has
attained sustainability within the eyes of individual. Such destination earns popularity and
becomes part of tourism of an particular country. In other words tourism attraction is that place
which has helped in developing interests through which natural or cultural inherent of an country
is been developed. Such place holds historical significance, natural or built beauty, offering
leisure and amusement. These attraction makes tourists attraction possible through marking
ability to understand culture and habits of people living in particular country. Scope of tourists
attraction makes value of tourism increase within an organization. Nature is dynamic of tourists
attraction as it helps in improving tourism. In this report London Eye has been taken as tourists
destination which is also known as Millennium Wheel and is situated on South Bank of the River
Thames in London.
MAIN BODY
Literature Review
SWOT analysis of London eye
Strength
 London eye is one of the most biggest
wheel which is present within London,
UK. Also it contains various facilities
which makes tourists feel more safe.
This is world’s tallest cantilevered
observation wheel (Hennah, 2019).
 This is one of the popular tourists
destination form very long time in UK.
 It has daily visitors which is more that
Great Pyramid of Giza. This also
provides river view which gives tourists
soothing feel at the time visiting it.
 Also it can be seen form 40 kilometres
Weaknesses
 It has less facilities regarding waste
management.
 Also the destination lacks new
technology due to which exact count of
customers cannot be market out.
 Also various people believe that it does
not have any specific significance
within tourism of United Kingdom.
 Sometime during winter it becomes
really hard to maintain it since it gets
covered with ice.

away from it.
Opportunities Threats
 The biggest opportunity that is there
with London eye is that many
celebrities has visited it various times
which has lead over increasing
popularity of tourists attraction.
 Also this destination has various kinds
of events like light and sound shows,
firework which is famous all over the
world.
 It has Thames river near it which is
holy that makes tourists attracted
towards it also. Also various events is
been held around it which makes it
more popular.
 The London eye has become a ‘hot
spot’ for people to live and to also
work, therefore creating a number of
jobs for the community.
 Other Tourist destinations might
become more popular in comparison to
the London eye which makes
popularity reduced of this destination.
 London eye faces challenges from other
international destination or tourists
attraction. Due to technology that is
been used at such places. This may
cause people to think of it as another
area of London rather than a tourist
destination for visiting.
 The limelight will be taken off form red
eye after the Brexit since various rules
and regulations is going to change.
Evaluate a tourist attraction in London
According to (Harland and Wald, 2021)United Kingdom has gained lot of popularity due
to its tourism which made various destinations of the country popular. Out of these destination
London become of the most important tourists destination that has made tourism of United
Kingdom attain sustainability within both national and international tourism. The London eye
has attained popularity and reached as an icon status which is regularly been used across the
world for symbolizing of modern London. As it is situated over the river of Thames and London
eye is feat deign and engineered to be first of its own kind of cantilevered observation wheel in
the world. It is situated right within the heart of central London which is opposite to Hose of