Promotional Activities and Marketing Techniques of Tesla

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
Promotional activities in context with organisation....................................................................4
Current promotional techniques used by Tesla...........................................................................6
Promotional techniques ..............................................................................................................7
Brief overview of company's current operations........................................................................8
Targeting UK residents...............................................................................................................8
Tactical plans made by Tesla......................................................................................................8
Effective marketing solutions of Tesla through which they achieved success ..........................9
TASK 2..........................................................................................................................................10
Marketing theories in context with Tesla..................................................................................10
Social media KPI outcomes .....................................................................................................12
Performance reports..................................................................................................................12
Financial representation of Tesla earnings................................................................................13
CONCLUSION..............................................................................................................................14

INTRODUCTION
Marketing is defined as activities which is used to promote products so that customer can
get attract towards it. It includes various activities like advertising, selling as well as delivering
goods to customers and even other businesses. It is the process of getting customers to show
interest in their specific products. There are 4Ps of marketing and these are product, price, place
and promotion. While doing marketing of any kind of product, One need to develop a effective
marketing plan, using digital media, doing marketing with mobiles or even e-mails and many
more(Keegan and Rowley, 2017). The below report includes a portfolio which involve website
screenshots, summaries, pictures and certain promotional campaigns. It also include promotional
techniques for effective marketing solutions. The below report is based on Tesla. It is an
American electric vehicle and also an clean energy company in California. The products which
are involved in Tesla are electric cars, solar panels, solar roof tiles as well as battery energy
storage. The company was founded by Elon Musk, JB straubel, Martin Eberhard, Marc
Tarpening and Ian Wright. The company was founded on 1st July, 2003.
TASK 1
Promotional activities in context with organisation
There are many promotional activities which are been involved and is used by company
that is customer facing touchpoints which involve offices, stores, external spaces that include
advertising billboards, promotion through digital platforms which is done with the help of social
media and through third parties also like news articles and reports. In context with Tesla, they
also used different promotional activities and it is been explained as below:-
 Customer facing touchpoints:- It refers to the point where customers contact with
specific brand whether they find about the business through online or in an
advertisement, see reviews of other customers about the brand, visit websites and also
contact customer service department. Touchpoints refers to interaction between both
businesses as well as customers during whole customer journey. It leads to influence
between both customer experience and perceptions regarding specific brand. There are
various examples of customer touchpoints like customer loyalty programs, billing
actions, point of sale, stores, reception areas and many more. In accordance with Tesla,

they were not only at good position in selling cars by also in effective general experience.
The brand has 90% of satisfaction rating as they were getting high quality experiences.
 External spaces:- It involve promotion been done with the help of advertising billboards.
It is considered as an effective promotional activity because it helps in building brand
awareness to as many audiences as possible. Through billboards more customers can get
attracted as compared to other marketing methods. It is an external way of advertising
structure which is mainly been done in high traffic areas. The companies also apply this
kind of promotional activity because competition is always at rise especially in the case
of electric car companies(Shareef and et.al, 2019). In context with Tesla, they are also
facing competition as everyone wants to attract customers so they spend much amount on
billboard advertising. It was analysed that Tesla advertising budget was $0 and through
this also, it became the most trendy car company among all other competitors. Its
competitors spent billions on using external spaces as promotional activity but they also
started using this technique.