Marketing Fundamentals Analysis and Evaluations- Assessment 1

Marketing Fundamentals Analysis and
Evaluations- Assessment 1

Table of Contents
INTRODUCTION...........................................................................................................................2
Background of the company........................................................................................................2
Promotion....................................................................................................................................2
Reflection.....................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing is the best technique which is used by every company in order to promote the
business at further level of success. In the same way, the current study will help to determine the
overall marketing analysis and chosen firm for this study is Tesla. Study will describe the
promotion of Tesla and provide reflection for the same.
Background of the company
Tesla is one of the top American electric vehicle company whose headquarter is based on
Alto, California and it is founded in 2003. The company is specializes in the electric vehicle
manufacturing, battery energy storage from home and also work for solar roof tile
manufacturing. Currently the company is working in different countries and that is why, it is
sustain its brand image at international level. Also, after the 11 years in market, Tesla finally
ranked as a world’s best- selling plug in as well as battery electric passenger car manufacture by
cars (Lashley, 2017). Currently, the company’s sales is increased by 50% from 2018 and the data
also shows that company is produced its 1 million electric cars. Therefore, it is clearly indicate
that the company is currently sustain the brand image at international level by selling the best
variety off car at best prices.
Promotion
Promotional strategy refers to that strategy through which company promote their
products and services to range of new customers which assist a firm to sustain the brand image at
international level. In the same way, as per the secondary resources, it is analyzed that Tesla is
very much fond of social media and that is why, it uses Facebook, Twitter in order to promote its
products to customers (Munson, 2018 ). Further, Tesla does not need paid advertisement to make
sales because it also uses word of mouth and the free media coverage is also help to promote its
brand and grab attention of many customers towards it.