Brand Extension for Maybelline: A Growth Strategy

Cover Content
Introduction
Background of the chosen brand
Existing brand values
Introduction of new product with reference to growth strategy the brand is
going to opt
Identification of proposed target market for new brand extension
Key trends and PESTEL
Comparative analysis of suggested brand extension along with key
competitors
Visual image of brand extension showing brand name along with details
about brand extension
Conclusion
References

Introduction
Brand is the identity of a product or service which is also a valuable asset
for the organisation. Business should make efforts to make a strong brand
position in the marketplace to remain competitive. This report is based on
Maybelline LLC which is branded as Maybelline New York. It has its
headquarters in New York City, United States. This presentation
highlights details about the chosen brand, existing brand value, growth
strategy, proposed target market and many more.

Background of the chosen brand
Maybelline is considering the proposal for brand extension by manufacturing
the Maybelline Deodorants for women. It is one of the most successful
companies in the stream of cosmetics products. The current information
provides that market share held by Maybelline is about 11% because of its
popularity. It sell its products in more than 129 countries in the world by
offering 200 different items. Furthermore, the current trends which are sold
by this company include eye make up, lipsticks and and creams.

Existing brand values
This company is successful in retaining its positions among
the young people who have always been its target
customers. It makes and sells premium quality products by
creating high values for its brands. In order to reach the
market share and target buyers, it has used the following
campaigns: