McDonald's Restaurant: Growth Strategy and Market Analysis

Principles of
Marketing

Table of contents:
1. Introduction
2. Background on the chosen brand including
coverage of existing brand values.
3. Existing brand values
4. Growth strategy the brand is adopting
5. Identification of the proposed target market
6. Coverage of market trends including key
PESTEL issues
7. Comparative analysis of Brand extension
8. Explanation of the new product, proposed
target market and key competition
9. A Visual Image of the Brand Extension
10. Conclusion

INTRODUCTION
The current presentation is based on the Mc
Donald’s restaurant which is well known fast food
company of American the headquarter of which is
located at Chicago, Illinois, U.S. The current
presentation comprises of the background of
selected company along its market share and value.

Background on the chosen brand including
coverage of existing brand values.
Mc Donald restaurant is tending to be an American fast
food company that was founded during the year of
1940 as a restaurant and which is being operated and
managed by the Richard and Maurice McDonalds the
headquarter of which is located at Chicago, Illinois,
U.S.