UK Consumer Confidence Improves Despite Rising Inflation: Impact on Aviation and Online Food Delivery Sectors

Global Business environment

Table of Contents
Coursework 2a-Newspaper article..............................................................................................1
Coursework 2b- E-mail...............................................................................................................4
References:.......................................................................................................................................2

Coursework 2a-Newspaper article
According to the Dench. A, (2019). UK's consumer confidence is improving instead of
the increasing inflation due to the alleviating worry about the recovery in spending by the some
famous economists. Businesses are showing positive signs due to the initiate of the consumers
spending. Despite of the fact that there is surge in the inflation rate of the UK economy but it has
not been impacting the consumers enthusiasm towards the celebration of their black Friday and
Christmas (Acuña, Echeverría and Pinto-Gutiérrez, 2020). GFK's consumer index is rising in
the upwards direction with the recovery points of 3 from -17 to -14. Thus, the demand for the
products is raised suddenly and steeply which is favourable for the suppliers in the performing
markets. Moreover, the FTSE is also demonstrating the upward movement in its statistics
showing the healthy and profitable situation for the performing industries. UK industrial segment
such as clothing, FMCG, retailing, hospitality and wholesaling industries are growing and
participating actively in increasing the GDP level of the UK.
The aviation industry of the varied business sectors has been struggling roughly due to
the global pandemic situation. The government in UK has announced the complete lock down
and extreme restriction on the aviation industry after the re-opening of the lock down. This
industry of UK has faced heavy loss in terms of revenue, labour, consumer and much more due
to the presentation taken by the government in order to stop the spread of the Pandemic. For
instance the easy jet, termed as the low fleet airlines has first time faced the heavy loss in its
sales and revenue after the decades. Also after the post lock down the the industry was still
struggling with the loss of pilots, employees turnover and high safety measures increased the
additional cost on the business (Defossez, 2021). Due to restriction on international flights the
industry was not gaining any foreign exchange revenue that could increase economy of the
country. The below are the statistics for the demonstration of recession in the aviation industry.
1