Impact of Covid 19 on Financial Performance of Amazon: Research Methodology and Proposal

This presentation discusses the impact of Covid 19 on the financial performance of Amazon. It includes research questions, aim, objectives, literature review, research methodology, and conclusion. The presentation is relevant to the subject of financial performance and is suitable for students studying retail industry.

Research Project part 1
(Impact of Covid 19 that had on financial performance
of an organisation)

Table of Contents
• Background of the project
• Research aim
• Research objectives
• Research questions
• Literature review
• Research methodology
• Conclusion
• References

BACKGROUND OF THE PROJECT
• The hit of Covid 19 pandemic was were worst for the business world as all the activities of
the company scatter.
• The time of pandemic was such that almost all the nations has put many restrictions on the
trade (El Chaarani and et. al, 2021).
• When the first wave of the Covid arose all the countries put complete lockdown in which
movement of goods and service as well as person are restricted.

Research questions
• What is the concept of financial performance in context of retail industry?
• How Covid 19 has impacted upon the financial performance of Amazon?
• What are the effective ways that Amazon has used for overcoming the impact of
Covid 19 on their financial performance?
• What are the advantages that could be gained by Amazon by overcoming the
impact of Covid 19 on their financial performance?

Research Aim
• To determine the impact of Covid 19 that had on financial
performance of an organisation: A study on Amazon

Research Objectives
• To understand the concept of financial performance in context of retail industry
• To determine the impact of Covid 19 upon financial performance of Amazon
• To evaluate the ways used by Amazon for overcoming the impact of Covid 19 on
their financial performance
• To examine the benefits that Amazon could be gained by overcoming the impact
of Covid 19 on their financial performance

LITERATURE REVIEW
What is the concept of financial performance in context of retail industry?
• As per the view of Pereira and et. al, 2021, Finical performance is a quantitative
metrics for the organisation.
• This term is used by the company to know how their asset are utilising in order to
gain advantage.

LITERATURE REVIEW
How Covid 19 has impacted upon the financial performance of Amazon?
• As per the view of Tortorella, Narayanamurthy and Staines (2021), Financial
performance is used by the organisation to measures how effectively they are using
their assets in order to increase their revenue.
• At the time of pandemic, the financial performance of the company was positively
impacted as compared to past year.

LITERATURE REVIEW
What are the effective ways that Amazon has used for overcoming the impact
of Covid 19 on their financial performance?
• According to Ahmed and et. al (2020), a drastic chain was seen in the working of
Amazon in order to overcome for the negative impact of Covid 19 on their financial
performance.
• The foremost strategy that they adopt is providing remote working to their
employee.

LITERATURE REVIEW
What are the advantages that could be gained by Amazon by overcoming the
impact of Covid 19 on their financial performance?
• As per the view of Rahmani (2020), by using various strategy and ways Amazon has
acquired various advantage which facilitates them to improper their financial
performance due to Covid 19 pandemic.
• The foremost advantage is increased productivity and performance by using remote
working.

RESEARCH METHODOLOGY
• Research Philosophy: Positivism philosophy
• Research Approach: Deductive approach
• Research Strategy: Survey strategy
• Research Choice: Quantitative
• Data Collection: Primary and Secondary
• Sampling: Probability sampling is used for selecting 30 employees are selected from
Amazon

Conclusion
• From the above gathered data it is being concluded that at the time of Covid
19 the financial performance of the company has impacted in positive manner.
• At that time, it become very difficult for the company to manage their assets in
greeter way but the company has implemented various measures which helps
them to increase their financial performance in sound manner

References
• Ahmed, T., and et. al, 2020. Impact of employee’s engagement and knowledge
sharing on organizational performance: Study of HR challenges in COVID-19
pandemic. Human Systems Management. 39(4). pp.589-601.
• Bairagi, V. and Munot, M.V. eds., 2019. Research methodology: A practical and
scientific approach. CRC Press.
• Daniel, B., Kumar, V. and Omar, N., 2018. Postgraduate conception of research
methodology: implications for learning and teaching. International Journal of
Research & Method in Education. 41(2). pp.220-236.