Environmental Analysis of COVID-19 Impact on Aston Martin in Automobile Industry

2 Environmental
Analysis of an
industry
management

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Analysing the impact of the pandemic on the industry and develop survival and success
factors for the industry with consideration to megatrends.....................................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Environmental analysis is referred to a strategic tool which includes several activities such
as identifying internal and external elements of environment which affect the operations and
performance of our business. The Chosen organisation for this report is Aston Martin which is a
a British independent Sports Car manufacturing organization having headquarter in England,
United Kingdom. It was founded by Lionel Martin in 1913. This company comes under the
industry of automobile which leads to the involvement in manufacturing designing along with
the marketing. COVID-19 pandemic effect the entire economy which include all the business
organizations of several industries. This instability in the economy of world implies effect on
each and every business organization. This report deals with the impact of pandemic on the
automobile industry along with the developing the survival and success factors for the same.
1