Covid-19 Impact on E-commerce Industry: A Study on Amazon UK

Research Proposal on
Covid-19 and its impact on
e-commerce industry
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Table of Contents
Background of Research Topic .......................................................................................................3
Background to Research Organisation ............................................................................................3
Research Rationale...........................................................................................................................4
Research Question(s).......................................................................................................................4
Research Aims and Objectives........................................................................................................4
Research Methodology ...................................................................................................................5
Research Philosophy..............................................................................................................5
Research Approach.................................................................................................................5
Research Strategy...................................................................................................................5
Sampling.................................................................................................................................6
Data collection and data analysis...........................................................................................6
Ethical issues..........................................................................................................................6
Timescale ........................................................................................................................................7
Resources ........................................................................................................................................8
References .......................................................................................................................................9
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Background of Research Topic
E-commerce businesses take place in market when the buyer and seller conduct the
business transactions through the use of internet. Most of the e-commerce businesses include
Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G) and
Consumer to Consumer (C2C) business transactions. E-commerce become one of the essential
part in day to day activities for the consumers or for different business. Due to Covid-19, e-
commerce industry faced the major impact such as high losses and even shut down of
companies. E-commerce companies gained some effective benefits like large customer base,
more sales and etc. but, at the same time faced issues during the period of pandemic. The
emergence of the Covid-19 has significantly change the behaviour pattern of the consumer's
buying style form the luxury to basic needs (Saji, 2021). These aspects make a strong impact on
e-commerce industry as most of the consumers are shifted from traditional shopping to online
shopping. Most of the retail companies across the world are being affected due to this pandemic.
This become an unexpected reason for retail industries for shifting towards the e-commerce
market to achieve the changing behaviour of the customers (Parvin, Asimiran and Ayub, 2021).
This research proposal includes the brief background of the research topic, detailed information
of the chosen organisation. Furthermore, reason for choosing the topic and the methods used to
conduct the study is elaborated in the report.
Background to Research Organisation
The chosen organisation for this research is Amazon UK. That provide e-commerce
solutions that include the retail books, jewellery, accessories and many more services at online.
The company was founded in 1994 and its headquartered in Seattle, US. Amazon is one of the
significant e-commerce company that provide large varieties of products. Furthermore, it create
the well-established market through the use of different technologies and innovation.
Furthermore, Amazon provide different functions and services to their customer such as Amazon
prime video, Amazon Music, Audible and Amazon Kindle (About Amazon, 2021). These aspects
shows an effective growth of the company in the market and achieve innovation within the near
future. On the other hand, amazon has been criticized for the different practices and
technological overreach, make hyper competition and demanding work culture. Amazon try to
provide a fulfilment of their services, provide a good and apprentice work for their employees. In
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