Impact of global pandemic COVID-19 on the Ecommerce market

Research Methods
(Impact of global pandemic
COVID-19 on the E-
commerce market)

Table of Contents
INTRODUCTION...........................................................................................................................3
Background of the topic..............................................................................................................3
Rationale with proper justification..............................................................................................3
Project aim, objectives and questions.........................................................................................3
LITERATURE REVIEW................................................................................................................1
Explain the concept of E-commerce market along with its types used within UK retail
industry?......................................................................................................................................1
What is the impact of global pandemic COVID-19 on the E-commerce market?......................2
What are the strategies adopted by Amazon to increase sales during COVID-19?....................2
INTENDED RESEARCH METHODOLOGY...............................................................................4
RESOURCES REQUIRED AND ACTION PLAN........................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Background of the topic
E-commerce is the procedure of buying and selling services and goods by using Internet
(Reardon and et. al., 2021). Computers, tablets, smartphones and many other advance
technologies are used for doing e-commerce activities (Nanda, Xu and Zhang, 2021). E-
commerce defines the activity which is done electronically buying and selling of goods by using
Internet. The global pandemic COVID-19 has disturbed the business operations because people
were not allowed to move out from their houses (Beckers and et. al., 2021). During this outbreak,
people were using online methods to purchase and sell their products and services. The current
investigation focuses on taking out information about the impact of global pandemic on the sales
of e-commerce (Galhotra and Dewan, 2020).
Rationale with proper justification
The major purpose of conducting the existing research is to take out detailed data about
the impact of global pandemic over e-commerce sales (Bhatti and et. al., 2020). This report also
includes the advantages experienced by e-commerce organisations during global pandemic
COVID-19. This also assists me in attaining my personal and professional objectives. In respect
of personal perspective, I will learn about the behaviour and personalities of people of during
COVID-19. I will also learn about the importance of patience and calmness to do work. On the
other hand, in terms of professional perspective, I will learn about the various strategies that are
adopted by e-commerce companies to continue their business operations in tough situations.
Project aim, objectives and questions
Research Aim:
To identify the impact of global pandemic COVID-19 on the E-commerce market. A
study on Amazon
Research Objectives:
 To understand the concept of E-commerce market along with its types used within UK
retail industry
 To determine the impact of global pandemic COVID-19 on the E-commerce market
 To analyse the strategies adopted by Amazon to increase sales during COVID-19
Research Questions:

 Explain the concept of E-commerce market along with its types used within UK retail
industry?
 What is the impact of global pandemic COVID-19 on the E-commerce market?
 What are the strategies adopted by Amazon to increase sales during COVID-19?