Impact of Covid 19 on Financial Performance and Total Quality Management of UK Hospitality Industry

This research proposal aims to analyze the impact of Covid 19 pandemic on Financial performance and Total quality management of the UK hospitality industry. The study will focus on Radisson Blu and aims to identify the challenges faced by the hotel in managing their financial performance and total quality management during the time of Covid 19.

LT6P19GN: Research Methods and Project
ASSESSMENT COVER SHEET
PROGRAMME TITLE: BA (Hons) Hospitality Management (Top Up)
MODULE TITLE: Research Methods and Projects
MODULE CODE:
INTAKE/SEMESTER:
ASSESSMENT TITLE: Research Project Proposal
MODULE LEADER/LECTURER
STUDENT ID: (London Met)
STUDENT ID:
STUDENT NAME:
SUBMISSION DEADLINE: 019
I declare that all material in this assignment is my own work except where there is clear
acknowledgement or reference to the work of others and I have complied and agreed to the
College statement on Plagiarism and Academic Integrity on the College Student Handbook
provided at Induction.
Signed: Date:
Word Count:
Assignment Submission Guidance:
Students should provide a completed assignment cover sheet with all essential details. All assignments
should be submitted in electronic format via college systems on or before the submission deadline. The
e-submission system will not allow late submissions. By submitting this assignment and cover sheet
electronically, in whatever form, you are deemed to have made the declaration set out above.
1 | P a g e 4
ResearchProposal (HM Top-Up)- Autumn2021

LT6P19GN: Research Methods and Project
Research Topic/ Research Question:
To analyse the impact of Covid 19 pandemic on Financial performance and Total quality
management of the UK hospitality industry.
1. INTRODUCTION.
Research Background:
The Covid 19 pandemic is one of the largest and dangerous pandemic which shatters all the business
activity of the organisation. It has affected all most all the industry and each and every business
operation all over the world. In this the most affected industry was hospitality industry which has
negatively impacted the financial performance and total quality management of various hotels (Felicetti
and et. al, 2022). Financial performance is the subjective measure which is used by the organisation to
know whether their assets are being utilised in proper manner and also generate revenue. On the other
side, total quality management is an approach which helps the brands to serve their customer by
satisfying them in large manner.
Aims & Objectives
Aim:
To analyse the impact of Covid 19 pandemic on Financial performance and Total quality management
of the hotel: “A study on Radisson blu”.
Objectives:
 To understand the concept of financial performance and total quality management in context of
hospitality sector.
 To identify the challenges faced by Radisson blu in managing their financial performance and
total quality management during the time of Covid 19.
 To discern various ways adopted by Radisson blu in improving financial performance and total
quality management at the time of global pandemic
Research Questions:
 What is the concept of financial performance and total quality management in context of
hospitality sector?
 What are the challenges faced by Radisson blu in managing their financial performance and
total quality management during the time of Covid 19?
 What are the various ways adopted by Radisson blu in improving financial performance and
total quality management at the time of global pandemic?
2 | P a g e 4
ResearchProposal (HM Top-Up)- Autumn2021

LT6P19GN: Research Methods and Project
Research Hypotheses:
H0 (Null hypothesis): There is no impact of Covid 19 on financial performance and total quality
management of Radisson blu.
H1 (Alternative hypothesis): There is significant impact of Covid 19 on financial performance and total
quality management of Radisson blu.
Research Rationale:
The reason for conducting the above investigation is to gain deeper insight about the topic financial
performance and total quality management. This research will highlight the impact of Covid 19 on
financial performance and total quality management of the organisation. It will also aid in achieving
two crucial objectives that are personal and professional (El Chaarani and et. al, 2021). In perspective
of professional the current research will facilitate in developing certain skills in me which are research
skill, time management skill and many more. On the other hand, with respect to professional objective
it will helps in identify various measures that can be used by mangers in order to improve financial
performance and total quality management of the organisation. Thus, the current investigation is quite
significant in attaining two objectives in sound manner.
Scope of Research Study:
The present research will be carrying out with the help of quantitative information. With the facilitates
of quantitative method researcher will Borden the scope of the investigation. In this research right
number of participants will be selected ad accurate data in the form of numbers will be gathered. The
scope of the study is limited because it does not include the whole population of the selected
organisation and only depends upon 30 mangers of Radisson blu (Elshaer, 2021).
2. LITERATURE REVIEW:
Introduction
Literature review is the second chapter which contain past publish information about various topic.
This section critically answers all the research question in detailed manner so that adequate
knowledge can be acquired.
Concept of financial performance and total quality management in context of hospitality sector
As per the view of Foroudi, Tabaghdeh and Marvi (2021), financial performance is the subjective
measure which is used by organisation to know information about how well their assets are being
used in order to generate revenue for the company and increasing the profit rate in the given time
period. On the other hand, total quality management is a continuous process which help the
organisation to detect and reduce the errors and produce quality product for their customer (González-
3 | P a g e 4
ResearchProposal (HM Top-Up)- Autumn2021

LT6P19GN: Research Methods and Project
Torres, Rodríguez-Sánchez and Pelechano-Barahona, 2021).
Challenges faced by Radisson blu in managing their financial performance and total quality
management during the time of Covid 19
As per the view of Yeon and et. al (2021), there are various challenges which is faced by Radisson
blu while managing their financial performance and total quality management during Covid 19
pandemic. The foremost problem they face is poor supply management which create problem in
managing resources and assets which hinder their financial performance and total quality
management. Next problem is inefficiency to train staff so that they can do their job in effective
manner (Choi and Choi, 2021).
Various ways adopted by Radisson blu in improving financial performance and total quality
management at the time of global pandemic
As per the view of Ozdemir and et. al (2021), there are many measures and ways that is adopted by
Radisson blu in managing their financial performance and total quality management. The first
measure that they apply is using of technology and software so that they can manage their work in
effective manner while sitting remotely. Another way used by them is giving customer multiple
payment option so that they can generate revenue as well as provide quality service.
Conclusion
From the above gathered literature review it is being concluded that Covid 19 has created negative
impact on the financial performance and total quality management of the company. During the global
crisis company has faced lot of challenges which hinder their business operation and functioning to
large extent.
METHODOLOGY
Researcher will take the help of Saunders’s research onion framework because it will provide certain
components for collecting, analysing and interpretation of information in a systematic manner. There
are certain stages which are discussed below:
Research Philosophy: It is divided into two philosophies that are positivism and interpretivism
philosophy. In the current study, researcher will select positivism philosophy because it is the process
of evaluate and analyse quantitative data. The main benefit to use this is it will provide valuable
freedom to gather generalised data (Mukherjee, 2019).
Research Approach: There are two research approaches which are: inductive and deductive approach.
In the present research, Researcher will be selecting deductive approach. The main advantage to use
this is it will examine existing theories with the help of numerical information.
Research Strategy: It is planned process used by researcher to collect idea and thoughts of the
investigator. There are certain types of research strategy some are survey, experimental research, case
4 | P a g e 4
ResearchProposal (HM Top-Up)- Autumn2021

LT6P19GN: Research Methods and Project
study etc. Researcher will be choosing survey research because it will help in gathering quantitative
data in less time and cost. As well as another benefit is large data can be accumulated with wider
population.
Research Choice: Quantitative and qualitative are the research choice. In the investigation
quantitative research will be chosen because it will accumulate numerical information. The main
benefit of quantitative choice is that it will provide results which can be measured and compared
(Bairagi and Munot, 2019).
Data Collection: There are two data collection technique which are primary and secondary data. In
the current investigation both primary and secondary data will be used to attain aim and objective in
accurate manner. Primary data will gather first-hand information and secondary data will collect
second hand information. The tool to collect primary data will be questionnaire and for secondary
data it is books, websites, journals and many more (Mahuika and Mahuika, 2020).
Sampling: It is of two major kinds that are probability and non-probability sampling. In the current
research probability sampling will be chosen in order to take sample in equal and fair manner. The
sample size will be 30 mangers from Radisson’s blu (Ledford and Gast, 2018).
CONCLUSION
WORK PLANNING
(Gantt Chart, PERT Chart). Presentation of the actual Chart
5 | P a g e 4
ResearchProposal (HM Top-Up)- Autumn2021

LT6P19GN: Research Methods and Project
REFRENCES AND BIBLIOGRAPHY
Bairagi, V. and Munot, M.V. eds., 2019. Research methodology: A practical and scientific approach.
CRC Press.
Choi, M. and Choi, Y., 2021. Employee perceptions of hotel CSR activities during the COVID-19
pandemic. International Journal of Contemporary Hospitality Management.
El Chaarani, H., and et. al, 2021. The impact of strategic competitive innovation on the financial
performance of SMEs during COVID-19 pandemic period. Competitiveness Review: An
International Business Journal.
Elshaer, A.M., 2021. Restaurants’ response to COVID-19 pandemic: the realm of Egyptian
independent restaurants. Journal of Quality Assurance in Hospitality & Tourism. pp.1-32.
Felicetti, A.M., and et. al, 2022. Total quality management and corporate social responsibility: a
systematic review of the literature and implications of the COVID-19 pandemics. Total
Quality Management & Business Excellence. pp.1-20.
Foroudi, P., Tabaghdehi, S.A.H. and Marvi, R., 2021. The gloom of the COVID-19 shock in the
hospitality industry: A study of consumer risk perception and adaptive belief in the dark
cloud of a pandemic. International Journal of Hospitality Management. 92. p.102717.
González-Torres, T., Rodríguez-Sánchez, J.L. and Pelechano-Barahona, E., 2021. Managing
relationships in the Tourism Supply Chain to overcome epidemic outbreaks: The case of
6 | P a g e 4
ResearchProposal (HM Top-Up)- Autumn2021

LT6P19GN: Research Methods and Project
COVID-19 and the hospitality industry in Spain. International journal of hospitality
management. 92. p.102733.
Ledford, J.R. and Gast, D.L. eds., 2018. Single case research methodology. New York, NY: Routledge.
Mahuika, N. and Mahuika, R., 2020. Wānanga as a research methodology. AlterNative: An
International Journal of Indigenous Peoples. 16(4). pp.369-377.
Mukherjee, S.P., 2019. A guide to research methodology: An overview of research problems, tasks and
methods. CRC Press.
Ozdemir, O., and et. al, 2021. Quantifying the economic impact of COVID-19 on the US hotel
industry: Examination of hotel segments and operational structures. Tourism Management
Perspectives. 39. p.100864.
Yeon, J., and et. al, 2021. Are socially responsible firms in the US tourism and hospitality industry
better off during COVID-19?. Tourism Management. 85. pp.104321-104321.
7 | P a g e 4
ResearchProposal (HM Top-Up)- Autumn2021