Impact of Covid 19 on Financial Performance and Business Activity of UK Tourism Industry

FOUNDATION YEAR PROJECT
(Impact of Covid 19 on financial performance and
business activity of UK tourism industry)
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Table of Contents
CHAPTER ONE: INTRODUCTION..............................................................................................3
Overview of the topic and organisation.......................................................................................3
Research aim................................................................................................................................3
Research objective.......................................................................................................................3
Research problem........................................................................................................................3
Research question........................................................................................................................4
CHAPTER TWO: METHODOLOGY............................................................................................5
Data collection and analysis........................................................................................................5
Gantt chart...................................................................................................................................6
CHAPTER THREE: LITERATURE REVIEW..............................................................................8
What is the concept of financial performance and business activity in context of tourism
industry?......................................................................................................................................8
What is the impact of Covid 19 on financial performance and business activity of Visit
Britain?........................................................................................................................................8
What are the measure and strategy adopted by Visit Britain to overcome form the impact of
Covid 19 and improving their financial performance and business activity?.............................8
CHAPTER FOUR: RESEARCH USING SECONDARY DATA..................................................9
Presenting finding from secondary data......................................................................................9
Summarising findings..................................................................................................................9
CHAPTER 5: CONCLUSION........................................................................................................9
REFERENCE................................................................................................................................11
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CHAPTER ONE: INTRODUCTION
Overview of the topic and organisation
In the current era it is very important for the companies to manage their business activity as
well as financial performance in order to gain advantage out of it. Company makes lots of efforts
to manage their assets and resources in order to perform well with their competitors. Financial
performance can be defined as the systematic measure to identify whether their assets are
performing well and generating revenue for the organisation (Khalid, Okafor and Burzynska,
2021).
In this project the selected tourism organisation is Visit Britain. It is a British tourist authority
which was founded in 2003. The headquarter of the company is in London, United Kingdom.
Research aim
To analyse the impact of Covid 19 on financial performance and business activity of UK
tourism industry: “A study on Visit Britain”.
Research objective
 To understand the concept of financial performance and business activity in context of
tourism industry.
 To analyse the impact of Covid 19 on financial performance and business activity of Visit
Britain
 To examine the measure and strategy adopted by Visit Britain to overcome form the
impact of Covid 19 and improving their financial performance and business activity
Research problem
The major problem that is identify in the present research is the challenges faced by travel
and tourism sector is managing their business activity and financial performance. It is examined
that at the time of Covid 19 it become impossible for the company to operate effectively and
efficiently (Škare, Soriano and Porada-Rochoń, 2021). Tourist at the time of pandemic looking
for their health and safety which can be provided by the company. As it become impossible for
the company to manage their activity in sound manner. thus, this impact in negative manner and
the financial performance of the sector gets disturbed (Abbas and et. al, 2021).
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Research question
 What is the concept of financial performance and business activity in context of tourism
industry?
 What is the impact of Covid 19 on financial performance and business activity of Visit
Britain?
 What are the measure and strategy adopted by Visit Britain to overcome form the impact
of Covid 19 and improving their financial performance and business activity?
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