This research explores the impact of Covid-19 on Marriott Hotel in the UK, analyzing the challenges faced by the hotel industry and evaluating effective strategies to overcome the crisis. The study aims to determine the impact of Covid-19 on the hotel industry in the United Kingdom, analyze the challenges faced by Marriott hotel due to the Covid-19 crisis, and evaluate effective strategies that organizations in the hotel industry in the United Kingdom can adopt to overcome the impact of Covid-19. The research methodology involves interpretivism research philosophy, inductive research approach, and qualitative data collection method. The timeline includes defining objectives, research design, data collection, data analysis, and formulating conclusions.