Impact of Covid-19 on Tourism Industry for Future Sustainability: A Case Study of TUI

This research aims to identify the impact of Covid-19 on tourism industry for future sustainability, with a case study of TUI. The research objectives include identifying the significance of tourism industry for economic growth, determining the impact of Covid-19 on TUI, and finding ways for maintaining future sustainability within TUI UK. The research methodology used is positivism. The annotated bibliography includes studies on the relationship between tourism and economic growth, the impact of Covid-19 on the tourism and hospitality industry, and Covid-19 management in hotels.

Research

Table of Contents
Legal research question...............................................................................................................3
Research trail...............................................................................................................................3
Annotated bibliography...............................................................................................................3
REFERENCES................................................................................................................................4

Legal research question
Title: To determine the impact of Covid-19 on tourism industry to ensure future sustainability
Research aim
“To identify the impact of Covid-19 on tourism industry to ensure future sustainability” Case
study of TUI (Touristik Union International).
Research objectives
 To identify the significance of the tourism industry for economic growth of a country.
 To determine the impact or issue of Covid-19 on TUI to ensure future sustainability.
 To determine the ways for maintaining future sustainability within TUI UK.
In 2021, international tourism increased by 4%, with 15.3 billion more international tourist
arrivals (overnight visitors) than in 2020. (415 million versus 400 million). According to
preliminary estimates, international tourist arrivals were still 72percent . as a result lower than in
the well before year of 2019. This follows on from 2020, which was the worst year on register
for tourism, with inbound tourism dropping by 73%.
Increased traveller confidence, as well as rapid progress on vaccinations and the relaxation on
restrictions in many destinations, drove the increase in demand.
International tourism recovered moderately in the second half of 2021, with international arrivals
down 62 percent in both the third and fourth quarters of 2021 when compared to pre-pandemic
levels. According to limited data, inbound tourism in Dec were 65% lower than in 2019.
Research trail
Protracted and often turbulent debates have raged over what is the 'correct' type of research, the
one that produces the most accurate picture of the situation, and even what reality might be.
These debates are generally focused on whether quantitative or qualitative methods was used.
"As part of this debate, quantifiable methods of study are primarily, but not exclusively,
associated with interpretivism, whereas quantitative approaches are associated with objectivism."
The Research Methodology used is positivism. The term positivism refers to the belief that as
science, including sociological, developments, nation will become more fantastic. There is an
implicit understanding here that, while not yet master, the scientific method is the best tool we
have for perceiving the universe. Quantitative approach started in the scientific method and were
approved by those in the social sciences who wished to be seen as producing objective results, as

the sciences were considered to be at the period. Without a doubt, qualitative methods can add
insights and understanding to an evaluation. However, I've discovered that it's extremely difficult
to use quantifiable questionnaires effectively and meaningfully. It is not as adding a survey or a
focus group to a quantification. This may provide perspective, but it is not a valid or reliable
method of conducting qualitative data. One of the challenges we face in qualitative research is
operationalizing a method for systematic data collection and analysis. A Logical Framework, or
LogFrame, is the most common approach to data collection. LogFrames can be extremely useful
in developing a programme theory of change that sheds light on the underlying causes of the
societal problem we are attempting to address. When we understand the underlying causes of a
problem, we can devise more effective interventions to address it. Our theory also assists us in
articulating how our activities fit into that involvement, which assists us in determining how we
way of measuring progress and performance.
Annotated bibliography
The relationship between tourism and economic growth among BRICS countries: a panel
cointegration analysis By - Haroon Rasool, Shafat Maqbool & Md. Tarique
According to the tourism-led growth of the economy (TLGH) proposed by Balaguer and
Cantavella-Jorda expansion of international tourism activities exerts economic growth, providing
a theoretical and empirical link between inbound tourism and economic growth. The TLGH was
theoretically derived directly from the export-led growth hypothesis (ELGH), which postulates
that gdp recovery can be generated not only by raising the size of labour and capital in the
economy, but also by trying to expand industrial output. According to Balassa's 'new growth
theory,' trade liberalization can boost the economy as it promotes specialisation and increases
factor performance by increasing competition, constructing indirect benefits by advancing the
dissemination of specialised abilities and information. Exports also contribute to the economy by
heavy investments. Economic growth is described as a non type of export because it suggests a
source of revenues and intake in the destination country. Because measuring tourism activity is
difficult, the existing studies tends to focus on primary and constructed export earnings, thereby
ignoring this economic sector. The TLGH, like the ELGH, investigates the potential causal
relation between population growth and economic growth, both in the longrun. The quandary is
whether tourist industry leads to economic growth.

The economic and social impact of COVID-19 on tourism and hospitality industry: A case
study from Oman By - Habiba Mohammed Said Al-Mughairi,Preeti Bhaskar,Abdullah
khalfan hamood Alazri
The social impact of the COVID-19 outbreak has also been reported by business owners. The
findings revealed that nearly all businesses used and followed safety precautions (regular office
sanitization; providing hand sanitizer, gloves, and masks) to prevent the spread of coronavirus
among employees. More specifically, 91.8 percent of them adhere to the rules and regulations
imposed by the government in order to maintain staff strength (such as 30%, 50%, and 70%) in
the office. Approximately 66% of business owners have reduced the number of employees in
order to reduce the impact on their regular operational activities. Sixty-eight percent of them
reported feeling nervous or anxious at work, and 53.6 percent reported feeling irritated and
stressed as a result of customer visits. Chen et al. (2020) proposed nine key themes for analysing
the tourism and hospitality industry in China, including the impacts on tourism, people's
emotions, management of tourism venues, the position of the hospitality business, national order
and local reaction, tourist numbers conflicts and remedies, sites initiatives, government handouts,
and postcrisis tourism product. Baum and Hai (2020) examined hospitality and tourism in Asia,
Europe, and North America and found an unexpected negative impact during the pandemic.
Davahli et al. (2020) conducted an in-depth literature review focusing on the challenges faced by
the hospitality industry, and their findings revealed a negative impact on revenue, job loss, a shift
in consumer preference, and a decline in market requirements.
Covid-19 Management in Hotels
Travel has been on the decline as a result of the pandemic's uncertainty, but experts predict that
the pent-up demand will gradually dissipate, and the service industry will see a surge in business.
However, before things can get started, there are a few critical factors that require a hotelier's
consideration, as they are on every traveler's mind. Guest interaction is cited as the most
common concern among travellers, as security and protection in hotels has become remarkably
important in light of the pandemic's devastation. The SARS-CoV-2 virus spreads primarily
through respiratory droplets and person-to-person contact, and the best recommended prevention
methods include maintaining thorough hand hygiene, physical/social distance, and wearing a
mask whenever leaving the house. In addition, adequate ventilation in buildings/indoor settings

can help to reduce the risk of infection. Hotel management must have a plan in place to deal with
the Covid-19 pandemic, which must be updated on a regular basis, as recommended by relevant
authorities. Consider the following factors: In collaboration with the local government, health
authorities, hotels, restaurants, and other related administrations and industry associations, hotel
management must develop and implement a plan to prevent transmissions. In the event that a
staff member becomes ill, procedures should be clearly laid out for them to follow, such as
keeping a minimum distance of 1 metre between themselves and guests. Staff must have easy
access to facilities and cleaning and disinfecting supplies. Processes for cleaning and disinfecting
rooms used by infected people must also be established. In addition, management must ensure
that acceptable money is allocated to oversee early symptoms and their potential contacts.
It is critical to conduct regular oversight of the measures taken and their effects in order to
address any gaps in deployment. It is necessary to keep a written history of all actions taken to
overcome suspected cases. Staff members must be defined in this phase on how to communicate
the plan of action. Dynamic pricing is just another critical aspect of post-Covid hotel staff. In the
current scenario, market conditions and Covid-19 containment vary around the world. As a
result, it is only natural for hotels to develop mitigation plan that are not overly boxed in or
stringent in nature. Hotel flexibility could very well allow people to “ to thrive in a progressing
economic climate, and it must plan options four key factors: capturing existing market demand,
trying to adjust pricing strategies to maximise long-term revenue, reviewing market forecasts,
and analysing the competition's contribution to the playing field. A hotel property management
software can provide you with all of the inputs, which are spread across 100+ reports, such as
those that present a total of finances and vacancy rates, as well as daytime audits that are
performed at the hotel.

REFERENCES
Books and Journals
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L.C., Yi, L.Y., Othman, K. and Amir, M.A., 2020. How are small and medium enterprises in
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