Impact of Covid-19 on UK Fashion Industry: Next Group Plc

This presentation discusses the impact of Covid-19 on UK fashion industry, specifically Next Group Plc. It covers the strategies used by the firm to grow and sustain its business operation. The research methods used include interpretivism, qualitative approach, primary and secondary data collection, thematic analysis, and sampling of 30 respondents. Ethical considerations and research limitations are also discussed.

RESEARCH METHODS FOR
BUSINESS PROJECT
PRESENTATION

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As it has resulted in overall decrease in disposable income of people so they are less
interested to make use of their income to make purchase of unnecessary goods and services. This
presentation has included crucial information related to impact of Covid-19 on UK fashion
industry I.,e Next group Plc. Furthermore, it has present detailed related to strategies that has
been used by firm to grow and sustain its business operation.

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In this the respiratory system is cluster with cough, fever, sputum, headache and the problem is
spread from one person to another. With covid-19, government has put restriction on trade and
exchange of products and services, movement of people. So, that they all can live safely and
securely, with less harm cause to their health and well- being.

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Companies has to face huge losses as there are less number of individual that like to make
purchase of products in order to satisfied their respective desired. Moreover, people have started
avoiding going out of home to stay safe and secure this has lead in decrease in sales volume of
organisation that are operating in fashion industry of United Kingdom. Children clothes price
rose even higher such as for boys it is around 5.5% while for girls it is 5.6%. At the same time,
the price of men apparel has been increased by 1.5% in comparison with women apparel that is
5.3%. So, with increase in overall price of products, the demand has decreased tremendously.

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These method has helped company in attracting million of people in minimum cost and time
thereby yielding more benefits to the organisation. In addition to this, the author has also
specified that firm has offered online booking and home delivery services to customers that has
influence people to purchase while staying safe and secure at home.

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Research philosophy: It deals with the source, nature and development of knowledge so in this
positivism, realism and interpretivism are research philosophy. Out of which the scholar has
planned to make use of interpretivism as it is suitable for small samples, in- depth investigation
and qualitative study.
Research approach: This is element that explain the approaches that researcher make use in
order to proceed with the study likewise, qualitative and quantitative. Among both of them,
scholar will make use of qualitative approaches as in helps in gaining more and more
information related to the subject area.

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Data collection: Both primary and secondary method are being used to collect necessary
information. As through primary method, scholar will conduct interview or ask question to
respondent about the topic (Wang and et.al., 2020). While in secondary method it will make use
of books, internet and other sources to accumulate necessary information related to the study.
Data analysis: To analysis and interpretate the data, thematic analysis will be used in which
theme, charts and graph will be used to analysis and present information.
Sampling: 30 respondent of Next plc will be taken to get information related to impact of covid-
19 on organisation.

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Ethical consideration: All ethic will be followed in research, such as informed consent will be
taken from all the participants, confidentiality and privacy of information will be maintained by
the researcher.
Research limitation: The limitation related to study is limited time and resources available to
complete the project. Along with that, there is limited scope of study as it is related to only Next
plc. So, despite of limitation, researcher has put its best efforts to make optimum use of available
resources for benefits of organisation (Kniffin and et.al., 2021).

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 Wang, Y and et.al., 2020. Marketing innovations during a global crisis: A study of China
firms’ response to COVID-19. Journal of Business Research, 116. pp.214-220. Kniffin, K. M and et.al., 2021. COVID-19 and the workplace: Implications, issues, and
insights for future research and action. American Psychologist, 76(1). p.63.

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