Critical analysis of employee engagement strategies used by airline carriers and how they could be developed during the COVID - 19 Pandemic

HRM (Topic Pending)

SUMMARY 1: SUMMARY AND ABSTRACT
Employee engagement is positive behaviour and attitudes leading to make improvement in
business outcomes. It is all about drawing on ideas and knowledge to improve services and
products and be innovative regarding work. Aim of this investigation is to critical analysis the
employee engagement strategies used by airline carriers and how they could be developed during
the COVID - 19 Pandemic. The literature review was mainly conducted by using secondary
sources for an instance books, articles, scholars and journals. Purpose of doing the literature
review is to attain research objectives through using different sources. There has been qualitative
research method used because it provided the detailed information regarding employee
engagement activities. Secondary method of data collection has been used as it is cost saving as
well as time saving. It is easier to collect the secondary information from existing sources.
Interpretivism research philosophy has been used because it is related to qualitative research
method and gives positive research outcomes. Different risks have been determined related to
research such as face complexities in collection of data and money. For analysis the collected
data from secondary sources, content analysis method has been used.

Table of Contents
SUMMARY 1: SUMMARY AND ABSTRACT...........................................................................2
SECTION 2: STATEMENTS AND ISSUES THAT TO BE RESEARCHED ON THE TOPIC. .1
A) Rationale about project......................................................................................................1
B) Context and Background of the project.............................................................................1
C) Research Aim....................................................................................................................1
D) Research Objectives..........................................................................................................2
E) Research Questions............................................................................................................2
Outline of the Research Problem............................................................................................2
SECTION 3: LITERATURE REVIEW..........................................................................................3
Concept of employee engagement and its value within Ryanair UK.....................................3
Impact of COVID-19 on employee engagement activities within 2 months in Ryanair UK.3
Different employee engagement strategies that produces positive benefit for Ryanair UK in
COVID-19 pandemic..............................................................................................................4
SECTION 4: METHODOLOGY...................................................................................................4
SECTION 5: RESEARCH ANALYSIS..........................................................................................4
SECTION 6: DATA COLLECTION..............................................................................................5
SECTION 7: RESEARCH PHILOSOPHY.....................................................................................5
SECTION 8: ETHICAL CONSIDERATION.................................................................................5
SECTION 9: SAMPLE SIZE..........................................................................................................5
SECTION 10: RISK ASSOCIATED WITH THE PROJECT........................................................5
SECTION 11: GANTT CHART.....................................................................................................6
REFERENCES................................................................................................................................7

Project Title: “Critical analysis of employee engagement strategies used by airline carriers and
how they could be developed during the COVID - 19 Pandemic.”
SECTION 2: STATEMENTS AND ISSUES THAT TO BE RESEARCHED
ON THE TOPIC
A) Rationale about project
This investigation is based on critical analysis the employee engagement strategies used by
airline carriers and how they could be developed during the COVID - 19 pandemic. Performing
the investigation helps an investigator to improve their knowledge and capabilities in significant
manner. Through conducting an investigation, skills and core competencies of an investigator
enhanced for performing the similar kind of investigation in the future (Al Mehrzi and Singh,
2016)
B) Context and Background of the project
Employee engagement is an extent to which the staff members feel passionate regarding
their job, committed to company and put the effort into work. Engaging the staff members is
necessary for sustaining the valuable talent and necessary piece of employee satisfaction. It is
workplace method that designed to improve the feelings of an organisation to company, job and
the position. During COVID-19 pandemic, employee engagement has become most prominent
primacies for the human resource practitioners and managers in company in lockdown. Work
from home regime employee engagement activities are fruitful for staff members and company.
Ryanair UK is British low cost airline that based at the Stansted airport. This is UK subsidiary of
minimum cost Irish airline group (Basheer and et. al., 2019). Ryanair airline had been
advantageous from overhaul of customer service as part of new customer loyalty strategy. The
human resource managers of Ryanair UK are evolving persistently evolving the creative,
innovative and also the effective ways to engage staff members in healthier manner during the
complex time.
C) Research Aim
The aim of this research is “To critical analysis the employee engagement strategies used
by airline carriers and how they could be developed during the COVID - 19 Pandemic.” A study
on Ryanair UK.