The Influence of Covid19 on Customer Buying Behaviour

Personal and Professional Development
(Research project)

CONTENTS
RESEARCH TITLE...................................................................................................................1
INTRODUCTION......................................................................................................................1
Research background..............................................................................................................1
Research aim..........................................................................................................................1
Research objectives................................................................................................................1
Research methods...................................................................................................................1
Gantt chart..............................................................................................................................2
Ethical consideration..............................................................................................................3
Research limitation.................................................................................................................3
LITEARTURE REVIEW...........................................................................................................3
Transformation of retaining....................................................................................................3
Buying behaviour of the customers........................................................................................4
Factors impacting customer buying behaviour.......................................................................4
Motivation and deterrents for offline and online shopping....................................................5
MAIN FINDINGS.....................................................................................................................5
Analysis of the data................................................................................................................5
Presentation of questionnaire survey outcomes.....................................................................6
CONCLUSION, EVALUATION & RECOMMENDATIONS................................................8
REFERENCES.........................................................................................................................10
APPENDIX..............................................................................................................................12

RESEARCH TITLE
The main research title for the present research project is “The influence of covid19
on the buying behaviour of the customers”
INTRODUCTION
Research background
Over the past several years, a rapid growth in the retail sectors has been witnessed.
More and more retailers are investing their efforts in offering unified experience by adopting
multiple channels. Due to this evolution, there has been alteration in the behaviour of
consumers (Alaimo, Fiore and Galati, 2020). Continuous development have been seen in the
online retaining sector. Furthermore, because of the contemporary issue of COVID19
pandemic, customers are now making use of digital platforms for most of their requirements
and desires. Pertaining to covid19, a new pattern of behaviour of customers has been
appeared which has resulted into the occurrence of novel customer behaviour.
Research aim
The main aim of the current research study is to determine behavioural patterns that
might impact the choice of customer of UK in selecting amid online and offline stores for
shopping.
Research objectives
For accomplishing the above aim of the research study, there will be requirement of
certain objective and these are as follows:
 To determine the factors that influences the buying behaviour of customers
 To evaluate different motivation and deterrents for offline and online shopping
Research methods
The research methodologies being utilized for the current research report are being defined in
the below table:
Research approach
In the present research project inductive research is being utilized
by the researcher as the study involves formulation of objectives
and aim and no hypothesis is being developed (Bryman and Bell,
2015).
Research philosophy
For the current research work interpretivism research philosophy
is being utilized by the researcher as it does not involve any
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numerical or statistical data.
Data collection
Both primary and secondary data collection methods are used in
the present work. Primary data is being gathered through
conducting survey of participants by the help of questionnaire and
secondary data is being collected through exploring different
journals and articles related to the topic (Nayak and Singh, 2021)
Data analysis
technique
The information collected from both primary and secondary
sources is evaluated using qualitative analysis technique in which
thematic analysis tool is being adopted. It involved presentation of
the information by developing common themes or patterns
Sampling
Simple random sampling method is being used for selecting the
participants for the primary research. 20 participants involved
were residents of UK settled before the outbreak of Covid19.
They are being selected from the connection of researcher.
Gantt chart
Activities March April May June July Aug
Selecting of topic
Finalizing research
objectives and aim
Drafting research proposal
Investigating literature
review
Research methodologies
Preparing for primary data
Drafting conclusion
Recommending solutions
Submission
Ethical consideration
 Confidentially of the personal information of the participants is maintained
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