Business Report: Primary and Secondary Research Techniques

Business Report

EXECUTIVE SUMMARY
The report has included various research techniques which comprises of Primary and
Secondary research. It has also mentioned the comparison with the competitors of company on
the basis of market and operating profit. Various factors like demographic, buying pattern of
customer, promotion techniques and so on have been explained in the report.

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Primary data collection and analysis........................................................................................................3
Secondary data collection and analysis..................................................................................................12
Findings and discussion.........................................................................................................................15
Recommendations.................................................................................................................................15
CONCLUSION.........................................................................................................................................15
REFERENCES..........................................................................................................................................17

INTRODUCTION
Decision making is considered as an integral part of business that helps in selecting the
best options from all the given alternatives in order to achieve the pre defined purpose. It plays
an essential role in assigning the goals and it gives the ways to achieve those assigned goals
within stipulates period of time (He, Wang and Akula, 2017). Integral decision making helps the
manager to have a clear head and guide their subordinates for a specific goal oriented work. For
the better understanding of report Primark company has been selected which is the Irish fashion
retailer whose headquarter is in Dublin. The company deals in clothing, accessories, footwear as
well as cosmetic items for both men and women. This report cover topics like analysis of
primary data under which buying pattern of the customer is identified and their demographic
segmentation done. Along with that efforts made by Primary on promotion of the retail business
is also identified. Moreover, within secondary data comparison is made with other competitors
on basis of market share, gross profit/operating profit percentage.
MAIN BODY
Primary data collection and analysis
Primary data is the original data which is collected y investigator and then it is used to do
market research. Here the researchers are first time investigator so the chances of duplicacy and
biasness are less or null. Within, Primark company collection of primary data is done so that
company can seek active participation from respondents through Questionnaire method and
make decisions to expansion their operations within London. Additionally, primary data is
collected on basis of demographic, buying pattern of customers and satisfaction level of
customer (Weygandt and et. al., 2018). So the company has made a Questionnaire which will be
having series of questions that will help the company to meet the mentioned objectives
(demography, buying pattern of customer, promotion effort of company and satisfaction level of
customer).
Name: Qualification:
Age: Gender: