The Effect of Covid-19 on Consumer Buying Habits in Retailing: A Study on Walmart

Research proposal
(The effect of Covid-19 on consumer
buying habits in the context of
Retailing)
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Table of Contents
Introduction......................................................................................................................................3
Research rationale ...........................................................................................................................4
Methodology ...................................................................................................................................4
Approach.....................................................................................................................................4
Design.........................................................................................................................................5
Methods.......................................................................................................................................5
Data collection method...............................................................................................................5
Participants..................................................................................................................................6
Validity and reliability................................................................................................................6
Data analysis...............................................................................................................................6
References........................................................................................................................................7
Books and journals......................................................................................................................7
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Introduction
Pandemic of covid 19 has impacted the business and the lifestyles of the customers very
well. It has created a adversely impact of covid 19 on the global economy. As many of the
organisation gone in loss and many of the companies started doing digital business. There are
certain things which are used in the organisation to prevent from this diseases like use of masks,
social distancing and customer shifted towards healthy diet (Bryson, 2021). Due to this
pandemic, customer cannot be able to go out of their homes and this has impacted the sales of
company as well. People are buying differently and thinking differently in many ways. Also
supply chains are being tested. Retailers are closing their doors and consumers are looking for
the products and services of the new lens. This pandemic has brings new habits of customer and
they have shifted towards having healthy diet and healthy food products. Now a days,
preferences of customer is demand of hygiene, cleaning and staples. So, it is important for the
organisation also to provide healthy food items to the customers so that they get attracted
towards the brand. In addition,due to covid 19 pandemic, many of the companies have shifted
towards being digitally which provides customers more options and home delivery options. Also,
customers needs full hygiene while purchasing any items and preventing them from any type of
disease. Also, it has impacted the organisation in positive way because companies are shifted
digitally so customer finds various options while sitting at home (Pandita, Mishra, and Chib,
2021). So, they are purchasing more while sitting at home and this develops the selling of the
organisation. The organisation selected within this report is Walmart Inc. it is one of the
American multinational retailer company which operates a chain of hypermarkets, grocery stores
and discount department. It was founded in the year 1962. This report focuses on research aim
and objectives, research methodology in order to collect data and information.
Aim: “To determine the effects of covid 19 on consumer buying habits”. A study on Walmart.
Research Questions:
 What is the concept of customer buying behaviour?
 What is the effects of covid 19 pandemic on customer buying habits within Walmart?
 What is the ways of mitigations to reduce the impact of covid 19 pandemic in Walmart?
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