Customer Behaviour Change during COVID-19 Global Pandemic: Rise of Online Shopping and Delivery Options

Is customer behaviour change during
COVID-19 Global pandemic prevailing a rise
of online shopping and delivery options

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................3
Background of Research.........................................................................................................3
Research Aim.........................................................................................................................3
Research Objectives...............................................................................................................3
Research Question..................................................................................................................3
Rationale of Research.............................................................................................................3
PRILIMINARY CHAPTER 2: LITERATURE REVIEW..............................................................5
Factors that impact the rise in online shopping and customer’s behaviour............................5
Factors impacting the rise in online shopping and delivery options......................................6
Impact of online shopping on the retail industry....................................................................6
CHAPTER 3: METHODOLOGY...................................................................................................8
Research methods...................................................................................................................8
Sampling.................................................................................................................................8
Data collection methods.........................................................................................................8
Data analysis methods............................................................................................................9
Ethical considerations.............................................................................................................9
Research limitations...............................................................................................................9
RESOURCES..................................................................................................................................9
REFERENCES..............................................................................................................................11

TITLE: Is customer behaviour change during COVID-19 Global pandemic prevailing a
rise of online shopping and delivery options
CHAPTER 1: INTRODUCTION
Background of Research
Online shopping explained as activity or action of purchasing products or services over Internet.
It is related to process of buying products from the merchants which sell over internet. Online
shopping helps consumers to save time as well as cost. During the COVID-19, customers prefer
to buy the products and services online as they will not go outside the house for purchase any
item. The consumer behaviour is changing and it will remain the post- pandemic. The E-
Commerce is on rise, some of the other contactless and digital services such as delivery, curbside
pickup and the drive- through services are seeking more adaption rates. Its live streamlining is
mainly expected to gain the popularity with brand that leveraging the virtual reality in order to
make shopping experience immersive (Chauhan and Shah, 2020). Other than this, COVID-19 is
reshaping customer products in real time, quick accelerating the long term that underlying trends
in space. New habits of customers developed that will be endure crisis, changing value
permanently and shop.
Research Aim
The aim of present investigation is “To examine the customer behaviour, change during
COVID-19 Global pandemic, prevailing a rise of online shopping and delivery options.”
Research Objectives
 To analyse the factors that impact the rise in online shopping and customer’s behaviour.
 To identify the factors impacting the rise in online shopping and delivery options.
 To analyse the impacts of online shopping on the retail industry.
Research Question
“Is customer behaviour change during COVID-19 Global pandemic, prevailing a rise of
online shopping and delivery options?
Rationale of Research
The present investigation is related to customer behaviour change during COVID-19
Global pandemic, prevailing a rise of online shopping and delivery options. This helps in
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providing the deep understanding regarding the rise of online shopping. The main reason to
conduct present investigation is that it provides the in-depth understanding as well as analysis of
particular subject area. There can be examined the way in which consumer behaviour can be
impacted by COVID-19 pandemic situation. This is helpful in enhancing the skills and core-
competencies of an investigator to conduct similar kind of investigation in future.
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