Marketing Strategy Report

Crave
Cupcakes
and Cookies
Business plan 2018
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2. EXECUTIVE SUMMARY
a) An overview of the business idea and goals
Crave cupcake is a shop which is located in the shopping center in Sydney. This shop can
be described as a quick service restaurant which provides a wide range of flavored bakery
products to its customers. The goal of firm is to deliver high-quality products and services to its
customers in order to gain a competitive position in the market. The business is all about selling
of bakery items including different varieties of cupcake. In present time people prefer to boy
healthy product so it can be stated that business will be successful. The present business structure
is proprietorship and reason for choosing this structure is that it is simplest form of business and
it no need to pay corporate tax payments.
Marketing
A Crave cupcake accomplishes success through using effective competitive pricing
strategy to sell its products and services. Marketing strategy will be used to attract new
customers and educate those who can become loyal towards the firm. Product of the firm are
different from other companies because they are healthier and tasty. In order to advertise
products and services company will use social networking sites which help in making aware of
new products in all over the world. Issues which can be faced while determining the location is
related to higher price and tough competitor at that place. Targeted customers are younger age
people who mostly prefer to buy cupcakes. Sales fluctuates as because at the time of Christmas
sales increase which help in increasing profit.
Operational
All business operations are carried out in a systematic manner with proper planning in
order to deliver quality services on time. All ingredients which are required for making the
products will be purchased locally and fresh in every two weeks. Manager should be highly
skilled who can easily handle day to day activities. In order to start new business all legal
procedure should be strictly followed. Company is operating at small scale so less staff is
required for managing work. New technologies will be adopted in order to make quality product
and services.
Financial
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A startup cost will include initial inventory for the first store which will include shipping,
cold, storage and all expenses associated with product. All the financial statements are based on
the operations, marketing strategies and human resources which help in increasing the sales.
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TABLE OF CONTENTS
2. EXECUTIVE SUMMARY.........................................................................................................2
a) An overview of the business idea and goals.......................................................................2
BACKGROUND ............................................................................................................................2
a) Detailed description of business including product being sold..........................................2
b) Business goals, strategy and vision....................................................................................2
c) Ownership and legal structure............................................................................................2
d) Funding Requirement.........................................................................................................3
IMPLEMENTATION TIMETABLE..............................................................................................3
FINANCIAL PROJECTIONS.........................................................................................................5
Projected profit and loss statement.........................................................................................1
Break even analysis................................................................................................................1
Balance sheet..........................................................................................................................1
Reference.........................................................................................................................................4
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