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Delicio Patisserie

   

Added on  2021-01-01

6 Pages801 Words122 Views
MARKET ATTRACTIVENESS

Table of ContentsMAIN BODY...................................................................................................................................1MARKET ATTRACTIVENESS.....................................................................................................1Business Idea...............................................................................................................................1Market Segment..........................................................................................................................1Target Audience (Customers).....................................................................................................1Venture/Product different from others........................................................................................1Competitors.................................................................................................................................1Market Gap.................................................................................................................................2PEST Analysis............................................................................................................................2Unique Selling Price (USP)........................................................................................................2Sales Forecast..............................................................................................................................2REFERENCES................................................................................................................................4

MAIN BODYMARKET ATTRACTIVENESSBusiness IdeaThe business idea of Delicio Patisserie which is a Romanian bakery located in London. Ithas varieties cakes, cupcakes, cookies and pastries providing delicious taste and aroma toconsumers in effective manner (Uva, Bonadiman and Moschitti, 2018). It bakes and sellstraditional bakery products to consumers for enhancing their satisfaction level in the best mannerpossible. Market SegmentThe market segment means grouping people having similar characteristics so that firmmay be able to offer desired products to particular segment of customers. Delicio Patisserie islocated at Leytonstone, eastern part of London which is surrounded by public parks such asLangthorne Park, Cann Hall Park, Henry Reynolds Gardens etc. People visits to park and areattracted to buy bakery items mainly which belong to upper middle class.Target Audience (Customers)The target customers of Delicio Patisserie are aged 15-40 of both male and females areacknowledged and offered bakery products. This will provide good quantum of sales to firm andsatisfying sweet lovers with fresh and appetizing baked products in effective manner. Venture/Product different from othersThe venture or product is different from others as it lays emphasis on traditional bakeryproducts but present the same with newly additions in effective manner. Cakes and cookies arecustomised in accordance to the demand of people and paying attention to clients' orders.Moreover, it creates perfect balance between design, shape and taste (Delicio Patisserie. 2018). CompetitorsRivalries are part of business and are in present for Delicio Patisserie as well. These areThe Wild Goose Bakery London, Buttercream Cake Boutique, Buttercup Cake Shop and manyothers. This shows that rivalries are present and strategies are implemented for gaining marketshare by business.1

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