A Sales Plan of Khalifa Gift Collection
Added on 2021-04-21
10 Pages1893 Words23 Views
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Running head: KHALIFA GIFT COLLECTION SALES PLAN 1Khalifa Gift Collection Sales PlanNameInstitution
KHALIFA GIFT COLLECTION SALES PLAN 2TABLE OF CONTENTS1.0 Sales Support............................................................................................................................32.0 Territory Allocation.................................................................................................................33.0 Targets......................................................................................................................................53.1 Target market.........................................................................................................................53.2 Sales target.............................................................................................................................54.0 Strategy and Tactics................................................................................................................64.1 Marketing strategy.................................................................................................................64.2 Sales strategy..........................................................................................................................65.0 Calendar and measurement....................................................................................................75.1 Communicate.........................................................................................................................75.2 Coordination...........................................................................................................................75.3 Measure performance.............................................................................................................76.0 References..................................................................................................................................87.0 Appendix....................................................................................................................................8
KHALIFA GIFT COLLECTION SALES PLAN 31.0 Sales SupportAccording to Arndt and Harkins (2013), sales support refers to activities carried out by the management to enable sales representatives make sales and close deals. These functions may differ per sales team, industry, and company. Sales support services can be offered by productivity tools, outsourcing teams, hired associates, and in extreme circumstances by sales representatives. It provides mechanisms through which sales representatives use to close deals. For Khalifa Gift Collection, there will be two types of sales support, tools, and helpers. There will be people, documents, and tools that the company will avail for the sales team to use. For example, sales support helpers will perform the following functions; active market communication, customer services, product training, and lead generation. Active market communications will entail public outreach strategies like press releases, paid advertising, and online promotions. The market awareness campaign will enable the sales team to make significant sales for the company since the market shall have been aware of the brand. Additionally, customer services and product training will help sales representatives have adequate knowledge to sell the gift collection. Moreover, informed customers about the brand will easily make a buying decision for the product when they are aware of its benefits. This is only viable through product training. Customer service will also help answer questions about the brand to enhance customer satisfaction. On the other hand, sales support tools include software and documents that will help salesrepresentatives make sales. Sales documents will include brochures, presentations, or videos that explains the benefit of the product. For example, developing frequently asked questions on our website will help customers meet their needs even without getting into contact with sales representatives. Other software will include computer-aided designs and pre-programmed calculators to smoothen sales activities for Khalifa Gift Collection. 2.0 Territory AllocationTerritory allocation is the process of assigning a geographical area or a group of consumers to a particular salesperson (Adusei, Tenkorang, & Tweneboah-Koduah, 2016). For example, the main territory for Khalifa Gift Collection will be Abu Dhabi City where the headquarters will be based. For the company to realize its sales objectives, the management will
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