Creating a Culture of Customer Care

"Customer service isa series of activities designed to enhance the level of customer satisfaction that is, the feeling that a product or service has met the customer expectation." Its importance varies by product, industry and customer. "Customer service isa series of activities designed to enhance the level of customer satisfaction that is, the feeling that a product or service has met the customer expectation." Its importance varies by product, industry and customer. Customer service is normally an integral part of a company's customer value