Business Model Canvas - Iteration and Reflection

Creating a Winning Business
Project 2 Workbook
Business Model Canvas - Iteration and Reflection
NOTES
1. You should stick to one page for each of the parts. To achieve this, you may reduce the font size if needed (no smaller then 8) and you can delete the
guidance words in italics
2. Make full use of the Guide questions in italics in the Workbook
3. For Versions 2 and 3 of your BMCs – you ONLY need to show the changes from the previous version
In the box below, please explain in simple terms, your business idea. Maximum of 100 words
Page 1
“Harvey's”, is a concept, which includes a coming of age restaurant, that includes complete digitalisation in its services as well as
innovation in its in-house processes. The restaurant will be inclusive of an overall integrated system, which would be involving
services, such as self-check-ins and check-outs. Along with this, digital menu on the tables, would be another service which the
customers would be having access to, wherein they would be able to order their meals themselves, without any intervention of
employees within the restaurant. Thus, this company is based on enhancement of experience of customers, through its robust services
and advanced technological usage.

Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page)
Cost Related Revenue Related
Key Partners
Food Supplier, Wine supplier,
Logistic and legal Partners,
investors and audit partner.
These partner will provide
essential items that require to
run restaurant activity.
Key Activities
To give best customer
experience
Fast and effective food
delivery.
Best food product
Professional staff to make
customer happy.
Value Propositions
Best healthy item to prepare
food items and advance
technology that will save time
of customer will be consider
to be the best value
proportion of “Harvey's”.
They also provide weekly
offers on meals which
promote the restaurant in
market.
Marketing & Sales
Communication
Current consumers should be
offered the option to sign in a
map their preferences,
dislikes, safety conditions and
other criteria so that staffs are
conscious of them. Restaurant
also delivered regular
message to customer which
will make them informed
about “Harvey's”. Via social
network consumer can review
customer comments and
appreciate the food desired by
the broad public.
Customer Segments
Consumer those wants to eat
healthy food with medium
and high economic level are
the main segment of
“Harvey”.
Key Resources
There are some main key
resources of Restaurant such
as
 Food supplier.
 Human resource.
 Infrastructure
Product & Service Delivery
Channels
Mainly customer will directly
check the menu displayed on
table and make a choice to eat
the desired good. Established
customers can get daily
Page 2

Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page)
 Capital investors. notifications on deals and
initiatives and new customers
will be able to search the web
page via official site.
Cost Structure
There can be different cost to Restaurant such as:
Employee salary
Technology advancement cost
Purchase of food items.
Revenue Related
As the concept of “Harvey's” is totally depended upon digital technology then
customer make payment through online banking. The goods are not really
expensive and help consumers feel happy because they get the highest product
at a fair price.
End of page 2
Page 3

Business Model Canvas Version 1: Reflection (Maximum 400 words for the page)
Explain the history behind your idea:
The main reason behind developing this Restaurant is promotion of digital
technology. In now days’ customer do not have enough time, so this restaurant
will save time because they can directly make order from the table itself and
pay the bills at a single click.
Reflection:
The reflective writing is a crucial practice which help writer to define the
actual or imaginary scene, memory, ideas by adding personal thoughts and
process, emotion, feeling to the same topic. In this business I believe that
customer in recent time wants best services without two much waiting. So this
restaurant will help to serve consumer with the best making feel them
valuable.
Assumptions:
The main assumption behind this restaurant is that it will reduce the cost and
save time of customer. As well as it will promote technology to next level
resulting in entire economy development.