Business Model Canvas - Iteration and Reflection

Creating a Winning Business
Project 2 Workbook:
Business Model Canvas - Iteration and Reflection
Student Id: [type here]
Lecturer: [type here]
Submission Date: [type here]
NOTES
1. You should stick to one page for each of the parts. To achieve this, you may reduce the font size if needed (no smaller then 8) and you can delete the
guidance words in italics
2. Make full use of the Guide questions in italics in the Workbook
3. For Versions 2 and 3 of your BMCs – you ONLY need to show the changes from the previous version
In the box below, please explain in simple terms, your business idea. Maximum of 100 words
Page 1
This business is about food truck in which business is providing food and beverage service with truck. Basis idea behind business is that, it includes an
open truck in which customers can sit and enjoy their meal. In this, business is only focusing on healthy fast food which attract youth. Healthy fast food is
a concept in which there is fusion of healthy and fast food to enhance health of their customers. Business is providing service in which customers can eat
food there in open truck and also offering take away service to their customers. For this business, every thing is based on technology as ordering food,
payment.

Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page)
Cost Related Revenue Related
Key Partners
Who are our key partners?
Who are our key suppliers?
Which key resources will our
partners provide? Which key
activities will our partners
perform?
Type here:
Key partners: For this business
idea, key partners are
entrepreneur and one of friend
who has knowledge of software
which helps in providing
technological support to
business.
Key Suppliers: For this
business, there is no
dependability on particular
supplier. Business require fresh
vegetables and fruits as
supplies which they can bought
from any vegetable market.
Key resources and activities to
be performed by partners: Key
partners has providing physical
resources as they have
knowledge of software and
technologies which they are
providing to enterprise by
develop effective software and
technologies in increase
effectiveness of their business.
Key activities performed by key
partners include maintaining
key platform for software
product.
Key Activities
What key activities do our value
propositions require in order to
produce, market and deliver
them? What about channels,
customer relationships,
different revenue streams?
Type here:
To produce their product and
service, they are using cooking
activity and delivering them
effectively to customers. Main
activity to enhance experience
of customers to having food.
Channel used by business is
owned channel as they are
providing in house sales in
which customers need to come
to their truck to buy their
service. To build customers
relationship, business is using
dedicated personal assistance
in which one of manager of
business to build good relation
with their customers. In this
business, revenue stream is
based on product and service
revenue is depend on food item
ordered by customers.
Value Propositions
What value do we deliver to the
customer? Which of our
customer’s problems are we
helping to solve? Which
customer needs are we
satisfying?
Type here:
Value to be deliver to
customers is enhancing their
health with healthy and tasty
food. This can be done by
enhancing their experience of
getting food in good
environment. Customers are
concern for their health but at
same time, they want fast food
as well as tasty food. This
problem is solved with this
business idea. With this their
need to healthy and tasty food
is satisfying.
Marketing & Sales
Communication
How will we raise awareness of
our products and services with
our target customer segments?
What messages or offers will
create desire and interest? How
will those messages reach our
potential customers? e.g.
Facebook ads
Type here:
The target customers for
business is people of young age
who are concerned for their
health as well as wants some
tasty and healthy food. To
increase awareness of product
and service, enterprise is using
social media marketing. Their
target is young are people
which are actively use social
media platform so business is
using Instagram ads. In this
when their customers post
their picture, they are tagging
business in their photos whch
increase their network. Idea
which create interest of their
potential customers is an open
truck which is a unique
concept. And secondly their
food which is a fusion of
healthy food and fast food. This
message can reach to
customers via ads on Instagram
sad Facebook.
Customer Segments
For whom are we creating
value? Who are our most
important customers?
Type here:
Business is creating value with
their service to youth. Their
customers are of 15 to 35-year-
old people who are concerned
for their health and like both
fast food and healthy food.
Key Resources Product & Service Delivery
Page 2

Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page)
What key resources do our
Value Propositions require e.g.
physical, intellectual, human,
financial? What resources do
our channels, revenue streams,
customer relationships require?
Type here:
Key resources require for value
proposition is physical
resources and human resources
as in food and beverages
services, human resources and
physical resources are
important. In this, human
resources include employees
who pare preparing delicious
and healthy food for customers
and also work to build good
relation with them by providing
them services they need.
Physical resources include
assets require to provide
service to customers. These
assets include open truck,
interior, tables, chairs etc.
Channel in this used are in
house service and for this
resource requires are physical
resources, for revenue it
requires physical resources, for
customers relationship, it
require human resources.
Channels
How will customers purchase
and receive the product or
service? What about after sales
support e.g. returns? Where will
the marketing communication
direct customers to?
Type here:
To receive product and service,
customers need to visit as
business is providing in-house
services. They can order their
food before their arrival or after
reaching to location of
business. Entrepreneur has
hired an employee which take
food back of their service which
helps them to provide after
sales service and also build
relation with their customers.
Marketing communication
crate interest in minds of
customers to enjoy their meal.
Cost Structure
What are the most important costs inherent in our business model? (think about
fixed and variable costs). Which resources and key activities are most expensive?
Is the business model more cost driven (helping the customer save money) or value
driven. Is there an opportunity for economies of scale?
Type here:
Revenue Related
What value are our customers willing to pay for? What are they paying now? How
do they currently pay and how would they prefer to pay? How much does each
possible revenue stream contribute to overall revenue? How might we price this
product or service e.g. subscription, fixed or variable pricing, pay in advance,
paypal?
Page 3

Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page)
Important cost inherent to business model include fixed coat as it includes buying
of truck and also expenses on tits interior. Interior is one of most expensive
resource of business which include in physical business. Entrepreneur is providing
services which are cost riven as they are offering their food in affordable services to
their customers. They also providing value service to their customers to make their
business differentiated with competitors.
Type here:
Customers are willing to pay for environment in which they are offering their
service. They are also paying for tasty and unique fusion of food. They are paying
low prices as business is new but later, they are paying high prices for their service.
They are liable for This business is offering fixed price for their service.
End of page 2
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