Creating Innovation in P&G

Running Head: Innovation for the Newer Product to Capture the Market
0
Procter and GAMBLE
Creating Innovation in P&G
Student name
6/12/2019

Project Plan and Briefing Report 1
Contents
Task-2: Scenario.........................................................................................................................3
Part-A:........................................................................................................................................3
Promoting Creative Thinking Methods:.....................................................................................3
Techniques and Tools for creating fresh ideas:..........................................................................3
Diana acceptance in the market:................................................................................................4
Conditions for Innovation:.........................................................................................................4
Innovation drivers:.....................................................................................................................4
Innovation Enablers:..................................................................................................................4
Techniques and Tools for stimulating creativity and innovation:..............................................4
Critically study trends in thinking and emergent practices:.......................................................4
Part-B:........................................................................................................................................5
Is P&G Adopts Positive Innovative Thinking Leadership Style:..............................................5
Style of Leadership to be accepted:...........................................................................................5
Promote Sustainable Innovative Activity:.................................................................................6
Implementing Knowledge Transfer:..........................................................................................6
Manage Risks:............................................................................................................................7
Task-3:........................................................................................................................................7
Part-A:........................................................................................................................................7
Reformatting Team:...................................................................................................................7
Presenting Innovative Product:..................................................................................................7
Communicate Innovative Ideas for the new product:................................................................8
Role of Resources for the project:..............................................................................................8
Meeting for Communication, Consultation and Team Development Approaches:...................8
Strategies to foster workplace culture:.......................................................................................9
Mechanisms for Supporting Innovation:....................................................................................9
Briefing Report:.........................................................................................................................9
Introduction:...............................................................................................................................9
External Environment Analysis:................................................................................................9
Sources of Information on innovative ideas for new hair care product range in Australia:....10
Risks and Barriers which may affect the new product:............................................................11
Cost-benefit analysis:...............................................................................................................11

Project Plan and Briefing Report 2
Recommendations for Communication:..................................................................................12
Task-B:.....................................................................................................................................12
Scope of the plan:.....................................................................................................................12
Policies for serving innovation in P&G:..................................................................................12
Process for ensuring Innovative Thinking and Practice:..........................................................12
Checking Processes:.................................................................................................................13
Techniques for Analysing Barriers:.........................................................................................13
New Strategies for improving performance:............................................................................13
Bibliography:............................................................................................................................14

Project Plan and Briefing Report 3
Task-2: Scenario
Part-A:
In order to get new ideas for the product, a meeting is conducted to get useful suggestions
regarding hair care product from the members of the human resource department. It can be
obtained from employees and also be gathered by surveys, interviews and studying the
patterns of behaviour in the consumer.
Nowadays, there is a huge demand for such a product which reduces hair damages as there is
more working population exists in the country. As chemicals are treated as hazardous because
sometimes putting up the wrong chemical may destroy the whole experiment in the lab in that
way it also gives its impact on the life of buyers so, today there is the demand of chemical
free products in the market.
With the help of all members, Diana is developed with the motive to capture all types of age
groups living in society and it is made up of natural ingredients which also help to solve the
headache problem by refreshing them just by washing their hairs. It empowers the women, by
running the foundation to give shelter homes and education to women’s who are suffering
from problems particularly domestic violence.
Promoting Creative Thinking Methods:
a. Importance to be given for implementation of creativity: As creativity is not only
applied to business but all respects of life.
b. Inviting people for best possible ideas: It is done for encouraging workers to come up
with ideas without thinking what other people will look at this possibility.
c. Tolerate the mistakes of employees as they are on the learning stage.
d. Giving them resources for putting ideas into practice.1
Techniques and Tools for creating fresh ideas:
a. SCAMPER: It is an idea generation technique basically for the newer one or for
creating a modification in the existing one available.
b. Brainstorming: It has been done to get a variety of solutions for a single problem.
1 Entrepreneur, 7 Easy Steps for Encouraging Employees to Take Initiative (18 September 2014)
<https://www..com/article/237570>.

Project Plan and Briefing Report 4
c. Synectics: It is used when the problem is not clearly defined for answering.
d. Forced relationships: It is created by combining ideas altogether to form a newer one.
e. Daydreaming: It is a practice done by linking emotions to the thought process.
Diana acceptance in the market:
It is suitable for New Zealand as there are more old people, so it is used for protecting the
hair. It is also acceptable to Australians because they wanted to use natural made products
instead of chemical based. It also runs the initiative for empowering women’s that is why it
can easily get the attention of buyers. It is a great product which also serves as a medical
remedy.
Conditions for Innovation:
a. Resources are essential for implementing ideas into action.
b. Work must be challenging for enhancing creativity.
c. Support comes from the team, the boss as well as from the whole firm.
Innovation drivers:
Main drivers are organization and market conditions as new product is basically established
for the organization for setting up a business in a different marketplace.
Innovation Enablers:
It is developed with the collaboration of all members by the dedication and due to a particular
mind-set. It is made because of awareness to satisfy needs and wants of target group
successfully.2
It understands the importance of education in society for the women’s so that they can also
fulfil their dreams and do what they want to achieve in their life by launching it as its
responsibility towards society.
Techniques and Tools for stimulating creativity and innovation:
P&G Company does innovation in its products because of its game-changing model. It makes
changes so to survive in the longer duration of time in the market. It uses both types of
recruitment that is external and internal to get a brilliant workforce. In the context of
innovation culture, structure and identification of unfulfilled needs necessary for this practice.
2 Johnsson Mikael, ‘Innovation Enablers for Innovation Teams- A Review’ (2017) 5 Journal of Innovation
Management 75.

Project Plan and Briefing Report 5
Critically study trends in thinking and emergent practices:
a. Emphasize: It is applied by business to identify the needs and wants of buyers.
b. Define: It is used for understanding the problem in a deep way so to know more about
it.
c. Ideate: It is a process in which suggestions are called by the employees, so to come to
the best idea for the problem.3
d. Prototype: It is used after the ideate process, to evaluate the advantage and
disadvantage of each idea gathered.
e. Test: Examination is done for the idea selected so to check whether it is fruitful or not
in the actual scenario.
Part-B:
Is P&G Adopts Positive Innovative Thinking Leadership Style:
Current Leader uses decentralized decision-making process in which power is not given to a
single person but it is divided among several individuals. Here, decision making is
participative, which gives authority to also middle level for the decision purpose without
going to top-management as problems can be answered at that level also.
It makes consumer-oriented goods and does changes in the organization according to the
environment. Management is good but, it does not give motivation to workers thus, in this
way, it is not able to develop a habit of innovative thinking in the staff working in the
company.
In general, the Leader is the one who is the top managerial person and which directs and
guides the personnel in the organization.4
Style of Leadership to be accepted:
Present leadership style is not appropriate so, a new style is framed in such a way so to
remove the drawbacks of the previous one. Therefore, Democratic style is adopted in which
participation of all members in the decision making procedure.
Here, the leader should be such, which gives rewards to those employees who give good
suggestions for the achievement of the resulted outcome desired by the concern. Motivation
3 IdeaConnection, THINKING Methods, <https://www.ideaconnection.com/thinking-methods/>.
4 Krishna Murari, Impact of Leadership Styles on Employee Empowerment (Patridge Publishing, 2015) 398-1.

Project Plan and Briefing Report 6
also gives return to the company, in the way of building the trust of employees and helps in
reducing the labour turnover ratio as workers are satisfied with their career regarding the
choice of company chosen.
Promote Sustainable Innovative Activity:
It is a framework which needs to be followed to live in the hearts of the public by assuming
that ethical practices are essential in the organization. Ethics guide the business towards the
adoption of right behaviour and due to this; the boundary is created in between right or wrong
behaviour.
In a common way, it is safeguarding of the environment from the business practices. When
sustainable energies are combined with the idea thereafter, innovative activity is generated
efficiently.5 Ideas must get support from top management in order to apply it before the
condition lapse.
Diana is a natural shampoo which not uses harsh chemicals so, in this way it saves the
environment from these substances. It provides support to educational activities for girls so it
is also considered as an ethical business.
Implementing Knowledge Transfer:
Knowledge transfer is a process of sharing knowledge for solving the problems. In the case of
a company, the software is used for gathering information from qualified persons and from
the people who are working in a company. Information collected is transferred, so to increase
the reusability of data.
Thus it can be said that it has great knowledge sharing system for the purpose of gaining
competitive advantage in the market6.
Suitable Resources for boosting this:
a. Cross-training: It is done by assigning two individuals to the same task so to have a
good outcome by coordinating together.
b. Giving Training: Helps individuals in their work so that resources not misused.
c. Hiring Experts: It has been done to supporting the workers if they have any problem
ask the expert so that work can be of the quality specification.
5 Raveesh Agarwal and Monica Thiel, ‘ P&G: Providing Sustainable Innovative Products through LCA
Worldwide’ (2013) 2(1) South Asian Journal of Business and Management Cases 85.
6 TRAINING INDUSTRY, Knowledge Transfer (13 November 2013)
<https://trainingindustry.com/wiki/content-development/knowledge-transfer/>.

Project Plan and Briefing Report 7
d. Creating a space: By encouraging them to talk to their colleagues for the discussion of
the problem.
e. Supporting for knowledge: It must be done for giving support to the knowledgeable
person, so to develop the person a feeling, that is an interesting activity
Manage Risks:
It has to bear the risk of innovation as it is the company which drives changes firstly, before
any company so; it opens a door for other companies as they don’t have to spend any money
for it as P&G already gives answer to their queries, so that they can easily innovate its
product but it increases the cost of the organization.
There are many companies which provide similar types of products so it is considered a
threat to it. It does not do the marketing of its products online. Its product mainly targeted the
middle and urban class segment.
For the new product, dynamic conditions exist as it is not always constant but actually
fluctuating one. Comparison of products is done on the basis of quality; price, features, and
goodwill are considered by buyers before purchasing any product.
Task-3:
Part-A:
Reformatting Team:
It is done for developing a relationship between team members effectively by focussing on
the mission and culture of the organization. Creative people are selected in the team so to get
attractive thoughts in the team7. Ideas of employees should be according to environmental
situations.
Presenting Innovative Product:
Goods and services should be able to satisfy the needs and wants of the customers. If the
product is not adequate to the buyers then it will not survive in the market for the longer term.
7 Glenn M. Parker, Team Players and Teamwork: New Strategies for Developing Successful Collaboration
(John Wiley & Sons, 2011) 1-256.

Project Plan and Briefing Report 8
It has to do such type of practices so that society is benefitted as because of society the
business is established. The company also has a responsibility towards employees as they are
the people who produce an outcome for the business.
Communicate Innovative Ideas for the new product:
a. Crowdsourcing: It encourages employees for the ideas and helps in fast-moving
processes by involving members in the organization change.
b. Creating a culture strategy: Culture plays an important role in growth. There should
be diversity in the workforce so to have different types of ideas.
c. Spend Time: It has to give time to workers for enhancing freedom so that they speak
up without any burden.
d. Idea Management Tool: It is done with the motive to identify challenges in the
business for implementing the possible results.
e. Giving Motivation: It is done by giving rewards for promoting innovation
successfully8.
f. Use of socializing: It is done to collect useful ideas as more ideas are come from
informal communication as compared to the formal one.
g. Risk Taking: It is required as there is a necessity for taking any opportunity.
Role of Resources for the project:
Firstly, in order to obtain resources reason is explained that it is an essential thing which
needs to be fulfilled for the completion of the project. It is important from the company’s
perspective, as it is required for doing innovation, as the company is popularly known for its
innovation so it has developed a product for capturing the market.
It is needed so to tolerate mistakes as faults may cause some type of loss to the company and
for giving rewards. It is for applying ideas into practice and for providing a proper training
environment.
Meeting for Communication, Consultation and Team Development Approaches:
The meeting is done for collaborating people all together for their suggestions so to develop a
bond of relationship between the members for obtaining good ideas.
Strategies to foster workplace culture:
a. Solving Arguments: It applies whenever conflicts arise in the group.
8 Tang Lisa Min and Werner Christian, Handbook of The Management of Creativity and Innovation (World
Scientific Publishing Company, 2017) 420-1.

Project Plan and Briefing Report 9
b. Implementing Coordination: It is an essential element in the team which needs to be
done for its success.
c. Giving Rewards: Rewards not only given to successful candidates but also to those
who put their efforts into the decision-making process.
Mechanisms for Supporting Innovation:
a. Broadcasting: It treats innovation as a challenge for giving a solution.
b. Brainstorming: It is for identifying the need of the consumers.
c. Use of Networking and Expertise: For the sake of communication9.
Briefing Report:
Introduction:
It was set up with a purpose to provide high-quality goods to the buyers with the aim to
improve the lives of their customers. It has to make some changes in its products as
consumers now follow healthy lifestyle practices.
The company focusses on the stage of how the goods will be manufactured, packaged, used
and disposed of. It continuously does innovation its products for satisfying the consumers
well.
Now, it has to make a strategy for developing a new product suitable to Australia and New
Zealand.
External Environment Analysis:
Political: These conditions are favourable for the company to establish a business in
Australia.
Economic: Australia has good GDP growth and has high disposable income which affects
the businesses positively but 30% tax rate for the firms.
Social: It has less population which serve as threats for the company, but people mainly
belong to the target segment and does not give much importance to human rights that’s why
the company is suitable.
9 ESADE KNOWLEDGE, 5 mechanisms to promote innovation (December 2018)
<https://www.esadeknowledge.com/view/5-mechanisms-to-promote-innovation-174880>.

Project Plan and Briefing Report 10
Technological: Technology changes very frequently in this country so it might face difficulty
for the organization, so P&G has to continuously look at its surroundings regularly to adopt
any change.
Environmental: Various factors affect it adversely such as water, food and land shortage
and climate change may impact on its operations.
Legal: It has to follow the laws of the country otherwise it may create a problem.
In Magazines, various trends are shown of innovation particularly that P&G has to see the
research of other firms instead of doing its own research as it can impact on its cost majorly10.
It has to add more line of products in the company by buying the smaller firms which are
effective. It has to take steps on reducing the cost of products to make the product reasonable
to customers. Now, in recent, it invites start-ups for doing innovation in the company’s
products11.
Sources of Information on innovative ideas for new hair care product range in
Australia:
It is gathered through P&G’s original site in which news of upcoming strategies which
company wants to adopt in the future is shown. Researching the market trends of Australia
and New Zealand for the hair and care product12.
Its feature, of reducing headache, is made in this way, which reduces the tension of people as
people are addicted to work and they spent a huge amount of time in offices so this product
works as a great remedy for them.
Social responsibility information obtained from P&G’s initiatives and also by finding the
major problems faced by the target market of the organization.
Risks and Barriers which may affect the new product:
Assessment of Risk:-
Risk description Likelihood Impact Priority Preventative Action/Contingency
10 MIT Slogan, The Promise of Targeted Innovation (10 December 2018)
<https://sloanreview.mit.edu/article/the-promise-of-targeted-innovation/>.
11 DIGIDAY, Procter & Gamble is looking to add more direct-to-consumer brands to its roster (1 May 2019)
<https://digiday.com/marketing/procter-gamble-looking-add-direct-consumer-brands-roster/>.
12 EUROMONITOR INTERNATIONAL, Hair Care in New Zealand (June 2019)
<https://www.euromonitor.com/hair-care-in-new-zealand/report>.

Project Plan and Briefing Report 11
Plan
Dynamic Market Yes 1 Making changes continuously in
order to survive.
Competitors
Existence
Yes 2 Making product unique and
different as compared to other
firms for its adoption.
Allergic Effect May 5 It is possible because some have
sensitive skin which is not
compatible with every product so,
before offering testing it on one
hair.
Not useful after
some time period
Yes 4 Launching it in small pouches so
that it can be useful while using.
Not compatible Yes 3 Improving it for removing the dirt
and oil as similar to other products
Cost-benefit analysis:
It has to bear the heavy cost in procuring raw materials as resources are scare which is not
always available on the earth so, by this, prices are high. It maintains good quality in its
products so that consumer gets the value of the worth which is spent by him.
If prices are low, the company earns only short-term profit with a huge loss. So, prices to be
set up in such a way that it is neither becomes too high or low so to cover the cost of the
company and as well as providing value to the buyers of goods.
P&G assumes that the buyer only buys quality goods but the normally rational consumer does
its decision by the price factor. In order to conduct this, direct and real cost of the product is
estimated.

Project Plan and Briefing Report 12
Recommendations for Communication:
Explaining the reason for a change in the company and how it will going to benefit the
company so to win the support of employees thereby, helps in removing the resistance
problem and running the transparency in teams.
Task-B:
Scope of the plan:
Here, the plan is to manufacture the new kind of hair product for the Australia and New
Zealand market. For setting up P&G Company there, the environment of the market is
evaluated well. This project is done with the creation of the team as more people are required
in this as it is not easily done by a single individual because of the usage of capital.
Recommendations are invited from members to adopt the best one that is the introduction of
Diana product for protecting the hair damages and it is made from natural constituents. Its
demand is already in the market as people are aware of their health so they don’t purchase
harmful products.
It has to do face competition with the firms which provide only such type of goods, in order
to present it superior. P&G is able to sell this good by assuming that society adopts pricey
quality goods.
Policies for serving innovation in P&G:
Organisation uses game-changing the business model for the innovation purpose. It is a great
place for talented people and a deserving company in the minds of customers as it does
innovation in its products for meeting the expectations of consumers. It devotes cost on
research and development activities for the innovation in its products.
Process for ensuring Innovative Thinking and Practice:
a. Selection of right type of employees for the team building.
b. Welcoming the members for the ideas.
c. Learning from the mistakes.
d. Collaborating members together.
e. Rewarding useful ideas for driving motivation in the organization.

Project Plan and Briefing Report 13
Checking Processes:
It has been done to make the plan on the line so that it achieves the standard set by the
organization. By this, problems which are faced by workers are identified clearly.
For this, the definition of high as well as low players is defined to workers so that they can
also judge themselves they are working on the part of what.
Workers, who are on high, have the following characteristics-
i. Creative Personality.
ii. Enjoy the experiments.
Those on low are categorized on the basis of-
i. Avoiders of risk.
ii. Don’t participate in team discussions.
A leader has the responsibility to check the work of members and to keep the plan on the path
by guiding, directing, motivating the workforce so that, employees work for the
accomplishment of individual and organizational goals.
In order to improve the capability of the person, the company must conduct regular meeting
and performance appraisal system for the team members.
Techniques for Analysing Barriers:
a. Design Techniques are related to designing of the product.
b. Organizational Techniques.
c. Manufacturing Techniques is connected with manufacture part.
d. Information Techniques in which sources used such as the internet, experts and
building connections with the customers.
e. Supplier Improvement.
Before applying the plan into practice, checking is to be done to be surer about its success in
the future. It must be suitable for the consumer, employee as well as the company.
New Strategies for improving performance:
Goals are clearly defined to members for its implementation. If actual performance is less
than the standard set, possible measures taken for improving the performance.

Project Plan and Briefing Report 14
Bibliography:
Mikael, Johnsson , ‘Innovation Enablers for Innovation Teams- A Review’ (2017) 5 Journal
of Innovation Management 75
Entrepreneur, 7 Easy Steps for Encouraging Employees to Take Initiative (18 September
2014) <https://www..com/article/237570>
IdeaConnection, THINKING Methods, <https://www.ideaconnection.com/thinking-
methods/>
Murari, Krishna, Impact of Leadership Styles on Employee Empowerment (Patridge
Publishing, 2015)
Agarwal, Raveesh and Monica Thiel, ‘ P&G: Providing Sustainable Innovative Products
through LCA Worldwide’ (2013) 2(1) South Asian Journal of Business and Management
Cases 85
TRAINING INDUSTRY, Knowledge Transfer (13 November 2013)
<https://trainingindustry.com/wiki/content-development/knowledge-transfer/>
Parker, M. Glenn, Team Players and Teamwork: New Strategies for Developing Successful
Collaboration (John Wiley & Sons, 2011)
Min, Tang Lisa and Werner Christian, Handbook of The Management of Creativity and
Innovation (World Scientific Publishing Company, 2017)
ESADE KNOWLEDGE, 5 mechanisms to promote innovation (December 2018)
<https://www.esadeknowledge.com/view/5-mechanisms-to-promote-innovation-174880>
EUROMONITOR INTERNATIONAL, Hair Care in New Zealand (June 2019)
<https://www.euromonitor.com/hair-care-in-new-zealand/report>
MIT Slogan, The Promise of Targeted Innovation (10 December 2018)
<https://sloanreview.mit.edu/article/the-promise-of-targeted-innovation/>
DIGIDAY, Procter & Gamble is looking to add more direct-to-consumer brands to its roster
(1 May 2019) <https://digiday.com/marketing/procter-gamble-looking-add-direct-consumer-
brands-roster/>