Creating Innovation in P&G

Running Head: Innovation for the Newer Product to Capture the Market
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Procter and GAMBLE
Creating Innovation in P&G
Student name
6/12/2019

Project Plan and Briefing Report 1
Contents
Task-2: Scenario.........................................................................................................................3
Part-A:........................................................................................................................................3
Promoting Creative Thinking Methods:.....................................................................................3
Techniques and Tools for creating fresh ideas:..........................................................................3
Diana acceptance in the market:................................................................................................4
Conditions for Innovation:.........................................................................................................4
Innovation drivers:.....................................................................................................................4
Innovation Enablers:..................................................................................................................4
Techniques and Tools for stimulating creativity and innovation:..............................................4
Critically study trends in thinking and emergent practices:.......................................................4
Part-B:........................................................................................................................................5
Is P&G Adopts Positive Innovative Thinking Leadership Style:..............................................5
Style of Leadership to be accepted:...........................................................................................5
Promote Sustainable Innovative Activity:.................................................................................6
Implementing Knowledge Transfer:..........................................................................................6
Manage Risks:............................................................................................................................7
Task-3:........................................................................................................................................7
Part-A:........................................................................................................................................7
Reformatting Team:...................................................................................................................7
Presenting Innovative Product:..................................................................................................7
Communicate Innovative Ideas for the new product:................................................................8
Role of Resources for the project:..............................................................................................8
Meeting for Communication, Consultation and Team Development Approaches:...................8
Strategies to foster workplace culture:.......................................................................................9
Mechanisms for Supporting Innovation:....................................................................................9
Briefing Report:.........................................................................................................................9
Introduction:...............................................................................................................................9
External Environment Analysis:................................................................................................9
Sources of Information on innovative ideas for new hair care product range in Australia:....10
Risks and Barriers which may affect the new product:............................................................11
Cost-benefit analysis:...............................................................................................................11

Project Plan and Briefing Report 2
Recommendations for Communication:..................................................................................12
Task-B:.....................................................................................................................................12
Scope of the plan:.....................................................................................................................12
Policies for serving innovation in P&G:..................................................................................12
Process for ensuring Innovative Thinking and Practice:..........................................................12
Checking Processes:.................................................................................................................13
Techniques for Analysing Barriers:.........................................................................................13
New Strategies for improving performance:............................................................................13
Bibliography:............................................................................................................................14

Project Plan and Briefing Report 3
Task-2: Scenario
Part-A:
In order to get new ideas for the product, a meeting is conducted to get useful suggestions
regarding hair care product from the members of the human resource department. It can be
obtained from employees and also be gathered by surveys, interviews and studying the
patterns of behaviour in the consumer.
Nowadays, there is a huge demand for such a product which reduces hair damages as there is
more working population exists in the country. As chemicals are treated as hazardous because
sometimes putting up the wrong chemical may destroy the whole experiment in the lab in that
way it also gives its impact on the life of buyers so, today there is the demand of chemical
free products in the market.
With the help of all members, Diana is developed with the motive to capture all types of age
groups living in society and it is made up of natural ingredients which also help to solve the
headache problem by refreshing them just by washing their hairs. It empowers the women, by
running the foundation to give shelter homes and education to women’s who are suffering
from problems particularly domestic violence.
Promoting Creative Thinking Methods:
a. Importance to be given for implementation of creativity: As creativity is not only
applied to business but all respects of life.
b. Inviting people for best possible ideas: It is done for encouraging workers to come up
with ideas without thinking what other people will look at this possibility.
c. Tolerate the mistakes of employees as they are on the learning stage.
d. Giving them resources for putting ideas into practice.1
Techniques and Tools for creating fresh ideas:
a. SCAMPER: It is an idea generation technique basically for the newer one or for
creating a modification in the existing one available.
b. Brainstorming: It has been done to get a variety of solutions for a single problem.
1 Entrepreneur, 7 Easy Steps for Encouraging Employees to Take Initiative (18 September 2014)
<https://www..com/article/237570>.