Creation of Marketing Plan

CREATION OF
MARKETING PLAN

TABLE OF CONTENT
MARKETING PLAN......................................................................................................................1
Executive summary.....................................................................................................................1
Mission........................................................................................................................................1
Vision...........................................................................................................................................1
Marketing objectives...................................................................................................................1
SWOT..........................................................................................................................................2
PESTEL.......................................................................................................................................3
STP..............................................................................................................................................4
Marketing mix.............................................................................................................................6
Competitors analysis....................................................................................................................7
CONCLUSION................................................................................................................................8
RECOMMENDATIONS.................................................................................................................8
REFERENCES..............................................................................................................................10

MARKETING PLAN
Executive summary
Marketing plan is the outline or blueprint which includes the advertisement and
promotion plans. It deals with the business activities in order to achieve business objectives by
choosing different strategies. Marketing plan is important for a company as it gives a market
analysis and on the basis of the research firm is able to meet its goals. The hotel Red Roof Inn is
planning to expand its business in online business plan in order to increase its online presence in
the market for which company need a marketing plan. The plan will include mission, marketing
objectives, vision, marketing strategies, SWOT, PESTEL, STP, marketing mix and competitor’s
analysis. The marketing plan will benefit company in achieving business objectives and increase
its online presence in the market against its competitors.
Mission
The mission of the hotel Red Roof Inn is to provide for the comfortable and clean and hygienic
rooms and very attentive servants and guest services.
Vision
To sustain in the market for long term and grow business by satisfying customers by
providing services in accordance with the needs and preferences of customers and to become a
leading competitor in the market.
Marketing objectives
 To increase the sales by 20 % in the year 2019- 2020.
 To increase market share by 5 % in 2019- 2020.
 To increase its online presence by investing in internet marketing by 10 % till end of
2019.
Statements and Justification of Objectives:
Hotel Red Roof Inn design various objectives such as improving the performance of the
employees, improving the profitability and also, the image of hotel along with the increase in the
sales, increase in the market share of the hotel and many other. These objectives are important in
hotel and with the help of those objectives hotel Red Roof Inn can achieve their targets in the
competitive market.
Latest trends in hospitality industry and its impact:
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There various trends in the hospitality industries which improve the experience and
qualities of hotel. These trends are providing healthy and organic food which gives customer
nutrient diet, providing the customers of the latest technological treatment which will improve
the customers experience in the hotel.
The impact of these trends on Red Roof Inn hotel is, it will helpful for enhancing the hotel image
in the market and by this company can improve their market share and customer base. With the
help of those trend's organization can create competitive environment in the market.
SWOT
Strengths: Strong brand image: the hotel that is Red Roof Inn has a strong brand image within the
market. This is because of the reason that the hotel provides for better and cheaper
services without hampering the quality of the services. This is the underlying reason that
why the consumers more like the hotel Strategic investment: As Red Roof Inn hotel is having strong financial performance thus,
company is able to invest in internet marketing in order to increase its sales and market
share. This will benefit by leveraging in different economies of scale and acquiring top
beauty brands and increase its online presence by the hotel (Sarsby, 2016).
Weakness: Competitive environment: Red Roof Inn is operating its business in competitive market
where it is challenging for company to compete with the global players like hotel Hilton,
Marriot etc. Increasing competition in the market also replace products with substitute
products. It creates difficulty to sustain in the market. Delay in services: this is another weakness which impact the business of hotel. This is
because of the reason that the services of the hotel are sometimes late and this degrades
the value of the hotel in the market and the reduces the goodwill of the hotel
Opportunities:
 Internet marketing or social media marketing: Company has new opportunities to market
its products through social media and increase its online presence as most of the
population is spending their time on using social media and is highly influenced by it.
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