Developing a Creative Brief and Media Plan for Bounce Fitness Advertising Campaign

This task requires developing a creative brief and media plan for Bounce Fitness advertising campaign. It includes selecting an appropriate media plan, stakeholders task analysis, implementation schedule, and contingency plan.

Module 2
Term and Year Term 3 2018
Qualification : BSB60215 Advanced Diploma of Business
Unit Code: BSBADV604
Unit Title: Execute an advertising campaign
Assessment
Task 1 Demonstration/ observation of creative brief discussion
Task 2 Short questions
Student Name:
Student ID No:
Assessor’s Name Dr Eugene Lim/ Andrey Loburets
Student Declaration: I declare that this work has been completed by me honestly and with integrity. I
understand that the Elite Education Vocation Institute’s Student Assessment, Reassessment and Repeating
Units of Competency Guidelines apply to these assessment tasks.
Student Name:
Student Signature: Date:
Assessment submission (new) requirements
Please save this file as PDF format (include your name to the filename) before uploading onto Moodle.
Assessment deadlines penalty
It is expected that unless a simple extension, special consideration or disability services adjustment has
been granted, candidates will submit all assessments for a unit of study on the specified due date. If the
assessment is completed or submitted within the period of extension, no academic penalty will be applied
to that piece of assessment.
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 1 of 31

If an extension is either not sought, not granted or is granted but work is submitted after the extended due
date, the late submission of assessment will result in a late penalty fee. For further information, please
refer to the Assessment Policy.
Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student
can only achieve competence when all assessment components listed under procedures and specifications
of the assessment section are Satisfactory. Your trainer will give you feedback after the completion of
each assessment. A student who is assessed as NYS is eligible for re-assessment. Should the student fail to
submit the assessment, a result outcome of Did Not Submit (DNS) will be recorded.
Principles of Assessment
Based on Clauses 1.8 – 1.12 of the Australian Standards Quality Assurance's (ASQA) Standards for
Registered Training Organizations (RTO) 2015, the learner would be assessed based on the following
principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where
appropriate, reasonable adjustments are applied by the RTO to take into account the individual
leaner’s needs and, (3) the RTO informs the leaner about the assessment process, and provides
the learner with the opportunity to challenge the result of the assessment and be reassessed if
necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2)
assessing competencies held by the learner no matter how or where they have been acquired
and, (3) the unit of competency and associated assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment
requirements covers the broad range of skills and knowledge, (2) assessment of knowledge and
skills is integrated with their practical application, (3) assessment to be based on evidence that
demonstrates that a leaner could demonstrate these skills and knowledge in other similar
situations and, (4) judgement of competence is based on evidence of learner performance that is
aligned to the unit/s of competency and associated assessment requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are
comparable irrespective of the assessor conducting the assessment
Rules of Evidence
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 2 of 31

Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described
in the module of unit of competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence
enables a judgement to be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work.
This would mean that any form of plagiarism or copying of other’s work may not be permitted
and would be deemed strictly as a ‘Not Yet Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This
requires the assessment evidence to be from the present or the very recent past.
Resources required for this Assessment
 All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
 Upon completion, ensure that you have completed your coversheet details, i.e. your name, student ID
and signature. If these details are not present, the assessment would need to be resubmitted again.
 The document is then required to be converted to PDF and uploaded to the student learning
management system for assessment.
 Refer the notes on eLearning to answer the tasks or any additional material will be provided by
Trainer.
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 3 of 31

Instructions for Students
Please read the following instructions carefully
 This assessment is to be completed according to the instructions given by your assessor.
 Students are allowed to take this assessment home.
 Feedback on each task will be provided to enable you to determine how your work could be improved.
You will be provided with feedback on your work within 2 weeks of the assessment due date.
 Should you not answer the questions correctly, you will be given feedback on the results and your
gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills
to be deemed competent for this unit of competency.
 If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
 Please refer to the College re-assessment and re-enrolment policy for more information.
Procedures and Specifications of the Assessment
You will be required to demonstrate skills and knowledge required to define campaign objectives via a
discussion session; prepare a creative brief and media plan detailing client information, project scope,
brand/ campaign analysis, creative/ design elements, target audience, campaign message, competitive
analysis, image requirements, budget and, stakeholder task analysis.
In addition, you would also need to provide supporting information for Bounce Fitness on the following:
 Provide a brief assessment to Bounce Fitness on its choice of media options to be considered that
meets its advertising objectives in terms of budget and choice.
 Negotiate advertisement price with each media type provider (2 quotations per media type) in
accordance with Bounce Fitness’ requirements
 Propose a timeline for the advertising campaign to be implemented and include milestones.
 Discuss relevant legislation on the impact of each to Bounce Fitness’ advertising campaign.
 Provide relevant ethical consideration to Bounce Fitness’ advertising campaign
 Discuss relevant ethical consideration to Bounce Fitness’ advertising campaign in relations to The
Communications Council
 Seek approval for the creative brief proposal from senior management (your trainer would
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 4 of 31

undertake this role).
 Provide discussions on what are the considerations when evaluating a media provider’s
performance
 Discuss how the organization can apply for service level agreements (provisions of media
guarantees) with their media contractors when implementing their advertising plan.
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 5 of 31

Case study
Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne,
helping them to become more productive, while lowering their overall costs with innovative wellness
programs and strategies.
Bounce Fitness is based on two simple facts:
 Healthy employees are more productive than chronically ill employees
 It costs less to prevent injuries or illnesses than to treat them after they occur.
Traditional endeavours to corporate health care are quite reactive. Corporations wait until after staff
have been ill or injured, and then pay for the necessary treatments. The Bounce Fitness approach,
emphasises prevention and good health promotion, and is much more proactive. At Bounce Fitness, we
tie worker productivity directly to the health care issue. We believe that traditional approaches to the
current health care crisis are misdirected.
Bounce Fitness contends that by helping employees change their behaviour patterns and choose
healthier lifestyles, the health care costs to corporations will be considerably reduce through increased
staff productivity, reduce absenteeism and turnover, reduced worker’s compensation claims and a
healthier, more motivated staff.
Current economic and demographic changes will make health care issues worse. The environmental
factors and the local competitive situation is a clear message to Bounce Fitness. The time is right for a
Bounce Fitness initiative to promote its services through an effective advertising campaign with the
following objectives
 Each of its centres will serve the community with quality, comprehensive, unique and
distinctive health programs and services.
 Staff will expand the preventive services offered while improving the quality of life among
participants through health and fitness services using state of the art equipment and practices
 Reflecting the needs of its members through value and outcome effectiveness.
Sample of current advertisement campaign:
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 6 of 31

Task 1
1. You are required to develop a creative brief based on the organization’s business objectives for
the advertising campaign by:
 Briefly discuss what the overview of organization’s business performance is.
 Select an appropriate media plan that considers the organization’s budgetary and marketing
objectives
 Develop a stakeholders task analysis to identify role responsibilities
 Provide an implementation schedule to ensure that meets the required timeline and include a
contingency plan to evaluate risks by assessing their probability of occurring and mitigating
strategies.
Demonstration/ observation checklist
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 7 of 31

Candidate’s name
Assessor’s name Dr Eugene Lim/ Andrey Loburets
Work activity Creative brief and media plan proposal
Date
Creative brief analysis and media plan
1.1 Client
Client’s name Bounce Fitness
Campaign’s
name advertising campaign
Description of
the advertising
campaign
A wellness strategy is a long-term effort, combining both health-
promotion and exercise-related activities designed to facilitate positive
lifestyle changes in members of a company’s work force.
Prepared by
1.2 Project
Marketing
objectives
(Please refer to
Creative Brief)
1. Generate a 10% yearly increase in sales
2. Increase market presentation every quarter
3. Continue to cultivate Bounce Fitness image as the premier long term
wellness program provider
Objective of the
campaign
(Please refer to
Creative Brief)
Bounce Fitness is committed to an expanding roles as a premier provider of
wellness integrated services. Through the evolvement of an empowered
employee culture and the creative acquisition and use of resources, we will
develop and implement comprehensive programs and services appealing to all.
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 8 of 31

1.3 Current brand/ campaign analysis
Positive aspects
(Make an
assumption on
what’s working
and why?)
The campaign is decided to ensure that there is excellence in service delivery
and the relationship that happens between the clients and the business which
has been a great challenge in the past history of operation
Negative
aspects
(Make an
assumption on
what isn’t
working and
why not?)
It has been noted that much about the training of the staff on how to deal with
the customers has been greatly mistaken in the past existence. Also the delivery
of the quality goods and services has been a problem altogether.
1.4 Creative/ design elements
What are the
fundamental
creative/ design
components of
the project?
Below are the major components of the projects
Integrity
We hold ourselves and co-workers accountable for building trust with our
members and each other by being honest , ethical and consistent in what we say
and do
Teamwork
We are committed to empowering our internal teams and external members
with the appropriate resources to effectively achieve our common visitors
Accountability
We hold ourselves and our co-workers accountable for our behaviours and
responsibilities as they affect us , our members and our culture
Quality
We are committed to continue leading the fitness industry by providing the
highest standard of quality to our members, through services, programs, and
community relations.
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 9 of 31

1.5 Target audience
Primary
demographic
(Who are we
trying to
reach?)
Geographically
The immediate geographic targets are the cities of Brisbane, Sydney and
Melbourne. A 35-mile radius is in need of the services. A total target
population is 158000 employees.
51% are male : 49% female
67 % are single : 33 % are married
43 % have an undergraduate course and the rest have not attained
This composes the primary demographic on target
Secondary
demographic
(Who else are
we trying to
reach?)
We are also interested in reaching out for each and every other person who
may buy what our principles are.
Desired
reaction
(what actions
do you which
your market to
take?)
Recognize the need to have physical activity in their lives
Have incorporated some sort of exercise program in their daily /weekly routine
for the last several years.
Are willing to utilize fringe benefits that are offered by their employer as part
of the compensation package.
Project tone/
keys to success
(Please refer to
Creative Brief)
Corporate Fitness’s keys to success are
a. Marketing services to companies and individuals
b. Recruitment of experienced companies and individuals
c. Dedication and hard work of the founder
d. Raising productivity
e. Lowering overall costs
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 10 of
31

1.6 Campaign
message
Tagline
(What
attractive key
words to use?)
Come for a ‘cut above the best’
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 11 of
31

1.8 Develop a budget and media plan for implementation
Media type Implementation
tasks
Budget
allocated
(Refer to
Creative
Brief)
Identify 2 media providers
(must be existing
Australian companies)
Quotation
obtained
Price
(AUD$)
Select
best
optio
n

Media plan for the year XX
(Please shade boxes accordingly)
1 2 3 4 5 6 7 8 9 1
0
1
1
1
2
Sales
brochure/
promotions
10,000 full
colour
pamphlets to be
delivered by
Australia Post
$6,000
JP Promotion $3000 
1
Vivid promotion $2000 
Magazine
advertisement
Develop and
implement
advertisement in
magazine
$8,000
Adnews $4000 
3
Adbrands .net $5000 
Web YouTube video $9,200 Titan Digital $8000  2
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 12 of 31

1.10
Confirmatidevelopment/
social
marketing
development MCD Partners $9000 
Management approval (Trainer please  over boxes)
Approved Not approved
Management
(trainer):
Dr Eugene Lim/ Andrey Loburets Management Initial: Date
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 13 of 31

V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 14 of
31

2 Establish media contracts that meet legal and ethical requirements, and requirements of the advertising
campaign brief and schedule including a contingency considerations when dealing with omissions and
errors (Please refer to the Australian Association of National Advertisers AANA for this section)
Master Media Planning & Buying Services Agreement (simplified)
2.1 Definitions & interpretations
Accredited
Vendor
Means advertiser's chosen third-party vendor for tracking media placements and /or
measuring or tracking viewability standards
Advertiser
Codes of
Conduct
Means the code of conduct for advertiser set out in schedule 6
Advertiser
Data
Means any data and information in written form collected by agency, holding
company members, a media owner group member or vendor on behalf advertiser or
its related bodies corporate in the course of providing the services (including, but
not limited to data collected by agency from advertiser properties and media
placements) and any data derived from advertiser materials or produced as a result
calculations using all or a portion of advertiser data.
Agency Codes
of Conduct Means any codes of conduct for agency as set out in Schedule 6
Agency Data Means all data processed by agency is not advertiser data and which agency would
collect independently of the provision of the services to advertiser
Agency
Information
Means software ( including all programming code in object and source code) ,
agency data , methodology , know-how and processes and materials in relation to
which the intellectual property rights are owned by agency
Agreement or
Master Media
Planning &
Buying
Services
Agreement
Is entered into on the –day of [month]20-(“effective date “) by and between
[advertiser], [ANC] having its principal place of business at [Address]
(“advertiser”), and [Agency], [CAN], having its principal place of business at
[Address](“Agency”) , individually referred to as “party “ or collectively referred to
as the “ parties”
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 15 of
31

V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 16 of
31

2.1 Definitions & interpretations (cont.)
Annual Scope
of Work
Means the scope of work setting out the service to be provided by an
organization on an annual basis as agreed between the parties in writing , in the
form as set out in part 1 of schedule 1, and as may be amended by the parties
from time to time writing
Applicable
Laws
Means all applicable Commonwealth , state and local laws guidelines and regulations
governing the provision of the services , including but limited to privacy provision of
the services , including but limited to privacy legislation , the computation and
consumer Act 2010(Cth) , the Spam Act 2003 (Cth) , the Do not call register Act 2006
(Cth) , the advertiser codes of conduct and agony codes of ( where applicable)
Conflicts of
Interest
Means any situation, arrangement, understanding association, or agreement
which might in the reasonable opinion of advertiser.
Confidential
Information
Means information , a set out in the section 19 , including an oral , tangible or
electronic form relating to either party, their related bodies corporate , advertisers
and /or customers ( including their personal information ), businesses, business plans or
affairs which information is proprietary and confidential
Corporations
Act Means the corporations Act 2001 (Cth)
Deliverables
Means all report, media plans, advertiser data, records and other work product
created or developed by agency or an agency’s behalf in connection with this
agreement.
Dispute
Means any dispute or difference arising out of or relating to this agreement
between the parties is required by this agreement and there is absence of
agreement after a reasonable
Force Majeure Means reasons or causes beyond a party’s reasonable control , including war
( whether or not declared ) sabotage, insurrection , rebellion , not or other act
of civil disobedience , act of public enemy act of any government or any
agency or subdivision thereof , fire , accident or explosion , epidemic ,
quarantine , restriction , storms , flood , earthquake , or act of God , which
could not be reasonably expected to be avoided , or new laws or regulations
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 17 of
31

forbidding or limiting the execution of this agreement.
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 18 of
31

2.1 Definitions & interpretations (cont.)
Media Plan
Media Placement (for magazine advertisement)
Positioning
/ placement
of
advertisem
ent
Webpage (URL) placement of all impressions and instances of non-approved
placements ( whitelist /blacklist)
Performance versus all agreed target metrics (for example audience , CPM,
click through rates)
Declaration of all audience extension /sourced traffic unless otherwise
agreed
Viewability rates at the agreed standards ( fore ample percentage of
advertisement and duration) , after deduction of invalid traffic ( fore ample ,
invalid impression)
Presence of invalid traffic by media owner /webpage
Reporting of underperformance of trades based on viewable impressions ,
with associated compensation methodology
Completion rates for online video
Actual net cost of all placement spy media owner/site and format ., in
aggregate and individual form
Click through rates or other agreed metrics by media owner /site and format
Cost/
pricing
There should be standard prices which are both reasonable and working in
the current operating environments
Timing In media platforms, it is always prudent to be able to understand the pick
season and venture right on the time to maximize the opportunity.
Intellectual
Property Rights
Means any and all intellectual or proprietary rights of whatsoever nature
anywhere in the world
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 19 of
31

Spam Act Means the spam Act 2003 (Cth) any successor legislation
2.2 Appointment &
Scope of Work
Advertiser appoints Agency to provide the services to advertiser in the
territory during the term , and any other person (e.g. Not by a subcontractor ,
Holding company member , vendor )
2.3 Term of contract This agreement will commence on the effective date and will continue until
terminated in accordance with section 25
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 20 of
31

2.4 Advertiser’s
Obligations
Advertiser will provide Agency with clear instructions as to its requirements
for the services to be included in any project scope of work
2.5
Content
Verification,
Brand Safety and
Standards
At advertiser's request .Agency will provide Advertiser with a list of URLs
(including web pages) and other media that Agency considers safe and
protective of advertiser whitelist to be used as a guide for media placement
2.6
Scope of Work
Amendments and
Project
Cancellations
Subject to sections 12.3 and 25.3, Advertiser may, by written notice to the
agency, cancel, suspend or amend any project or part thereof for any reason,
including any plans schedules or work in progress in respect of any project.
Agency will take all reasonable steps, to comply with such request provided
that agency is able to do so in accordance with any contractual obligations to
vendors
2.7
Advertiser
Representations
and Warranties
Advertiser represents and warrants to Agency that
a. It has full power and authority to enter into his agreement and that by doing
so it will not be in breach of any obligation to a third party
b. To the best of its knowledge and belief advertiser materials will
comply with all applicable laws
2.8
Indemnification:
Limitation of
Liability
Agency will defend advertiser indemnitees from and against any and all
claims which any of them may suffer incur , or which may be asserted
against any of them , in whole or in part to every extent
2.9
Insurance and
Risk
Management
Agency will take out and maintain insurance policies to the values set out in
schedule 5. Upon advertiser's request , Agency must provide advertiser with
certificates of currency of insurances required to be affected by agency
2.1
2
Prepared by
Student’s
signature Date
2.1 Management approval (Trainer please  over boxes)
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 21 of
31

3
Approved Not approved
Management
Initials
(Trainer):
Date
R
Task 2
1. What are the key considerations when evaluating marketing and media performance?
Discuss the following:
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 22 of
31

1.1 Integrated marketing metrics
Cost of customer
acquisition
This refers to the total amount of cost that an organization would spent in
persuading a customer
Customer
retention rates
In simple words, they are the number of all the customers that a company has
lost over some time.
Lead-to-sales
conversion rates
This refers to the simple logic after convincing those who would be
customers, those who succeed to buy the manifesto of the company are those
which this phrase refer to.
Revenue growth The measure of the increment in terms of sales of a company or an
organization in comparison with the previous period
1.2 Traditional marketing metrics
Content
downloads
This is an information well designed and used to invite friends into a website
and in the long run make them clients.
Social media
engagement
This is a measurement tool that is used by the webmasters to consolidate the
general opinion of the public in reference to the content of the site.
Social media
reach Estimates the flow of visitors who interact with the content found in a site.
Website traffic This is actually the influx an outflow of information in the site as the users
interact.
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 23 of
31

1.3 Media performance metrics
Return on
Advertising
Spend
In other words it refers to the return that an organization receive out of what
they have employed in advertisement.
Meet client’s
goal
This is the actual engagement of the clients in the process of identifying their
goals and setting them in a better standard
Service quality It is a search evaluation to determine the level of contentment the customers
had on the delivered service.
Maintaining
legislative and
ethical standards
This is the effort that is given in the system implementation to maintain the
ethical moral standards that are to conform to the laid down strategies.
2. Discuss how the organization can apply for service level agreements with their media
contractors when implementing their advertising plan.
2.1 What is a service
level agreement?
It is a covenant that is signed between the client and the service providing
party to affirm provision of only the desired level of service that the customer
may need
2.2
What are the
benefits of a
service level
agreement?
There are numerous benefits that the customers get out of the exchange that
takes place: there is promptness in responding to their wants, the confidence
increases as time passes by, and also the maintaining of costs throughout for
the clients.
2.3
Why is it
important to
have a periodic
review on media
performance?
This is very important in determining the progress that has been realized, the
failures and achievements. It also challenges the organization to brave even
more challenges ahead.
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 24 of
31

2.4
What happens if
there is a service
agreement
breach?
In this state of things, it depends on which manner of agreement was there, it
occurs, at least the offended party may wish to reclaim the harm or local
mediation may happen between the main parties concerned.
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 25 of
31

3. Discuss relevant legal and ethical consideration to Bounce Fitness’ advertising campaign in relations to
The Communications Council (http://www.communicationscouncil.org.au) on the following:
Legal/ ethical concerns
What is it about and how Bounce Fitness meet the legal and ethical
requirement for its advertising campaign?
(Briefly relate to the specific legislation and discuss what must the organization need
to do)
3.1
Anti-
discrimination
(human rights)
It is about the act of ensuring that each and every customer or client has been
given its rights without favoritism whatsoever
3.2
Advertising and
selling
(ACCC
The organization must and should endeavor to submit to their customers the
precise and honest information about their dealings.
3.3 Ethics
(AANA)
There must be moral standards that are to define the conduct of the service
providers and the clients who are concerned.
3.4
Gender
portrayal
(Codes and
Guidelines)
In media and advertisement, gender roles is important in ensuring that the right
image of the matter is at hand. There should be standards that guide the
portray especially in media.
3.5
Weight
management
(Code of
Practice)
It is required that any advertisement company should be able to talk the truth
of the matter concerning the ratios and the quantities of the products they
actually portray.
3.6
Social media and
online
(commentary
Code of Conduct)
In terms of what appears on media in the name of advertisement, the
information that should get to the members of the public should be well
synthesized and in accordance with the societal norms.
3.7
Media codes
(for TV, Radio,
Print, outdoor &
cinema)
Each and every article that is published form each of the media platform
should be interdict with the overruling laid down principles of code of conduct
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 26 of
31

Assessment Submission Checklist to be completed by the Trainer/Assessor
Unit name: BSBADV604 Execute an advertising campaign
Assessment: Task 1
Did the student complete and provide evidence for the following (please  ): Yes No
1. Provide a demonstration on defining the case study’s creative brief?
2. Developed an implementation strategy outlining tasks and timelines and a
contingency plan?
3. Conducted an evaluation on the choice of media options and negotiated pricing in
accordance with case study’s requirements?
4. Discuss how the various legislation and ethical considerations affecting the case
study’s advertising plan?
5. Submit within agreed timeframe?
Has the learner proven they can (please  ): Yes No Assessor’s Notes (if any)
1.1 Analyse creative brief and media plan, and
determine factors affecting implementation of
campaign
1.2 Ensure strategy outlines implementation tasks and
timelines, and includes a contingency plan for
dealing with omissions and errors
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 27 of
31

2.1 Confirm media plan and budget for
implementation with client
2.2 Negotiate advertisement positions and price with
each media vehicle in accordance with client’s
requirements
2.3 Negotiate and agree on contingency factors and
solutions with media representative
2.4 Establish media contracts that meet legal and
ethical requirements, and requirements of the
advertising campaign brief and schedule
Feedback and result outcome for Task 1 (please
 )
Satisfactory
Not Yet
Satisfactory
Re-assessment
required
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 28 of
31

Unit name: BSBADV604 Execute an advertising campaign
Assessment: Task 2
Did the student complete and provide evidence for the following (please  ): Yes No
1. Provide answers to the short questions?
2. Submit within agreed timeframe?
Has the learner proven they can (please  ): Yes No
3.1 Evaluate media performance against conditions of the contract, and identify and
analyse any variations
3.2 Apply provisions of media guarantees and make adjustments to media schedules
if necessary
3.3 Execute advertising campaign so it complies with the advertising schedule and
budget and meets legal and ethical requirements
Feedback and result outcome for Task 2 (please
 )
Satisfactory
Not Yet
Satisfactory
Re-assessment
required
Assessment Summary Result (please
 )
Task 1 Case/ demonstration/
observation S NYS DNS
Task 2 Short questions S NYS DNS
Final Assessment Result for this unit C NY
C
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 29 of
31

Feedback is given to the student on each Assessment task on
Moodle YES NO
Feedback is given to the student on final outcome of the unit on
Moodle YES NO
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 30 of
31

The result of my performance in this unit has been discussed and explained to me (please place
signature below)
Student Signature Date
Trainer/ Assessor’s declaration: I hereby certify that the above student has been assessed by myself
and all assessments are carried out as required by the Principles of Assessments (Clause 1.8 of the
Standards for RTO 2015).
Trainer/ Assessor’s
Initials
Date
Appeal Process (only for mitigating circumstances)
I would like to appeal the outcome of this assessment as per the appeals procedure in the Student
Handbook
Student Signature Date
V2018.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 31 of
31