Creative Communications | USP and its Importance

Running head: CREATIVE COMMUNICATIONS
CREATIVE COMMUNICATIONS
Name of the Student
Name of the University
Author Note

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Group B
A. Moswash is the name of the product which can be used by the person to apply over the body
after having a bath.
USP and Importance
USP’ means unique selling proposition. It is one of the basics of effective marketing and
business that has stood the test of time. A USP can help customers by saving them time when
they consider buying a product or service. Therefore speaking about the definition of Unique
Selling Price it can be said that it is known for mainly referring to the unique benefit exhibited by
the company in order to enable it to stand out from the competitors. Therefore according to the
author the unique selling price is something which is sued to feature out or highlight the benefits
of the products which are very much meaningful to the customers (Rawlinson, 2017).
As described by the person Dr. James Blythe who has termed out the Unique Selling
point as a very important word said that each and every advertisement which is meant to the
student is described through the proposition of the reader.
However the proposition should be strong enough in order to translate the proposition in the first
place.
Tagline and Importance
Tagline is something’s which is used by the company or the business organization in order to
make the product stand out from the competitors which are present in the market. In terms of
entertainment it can be said that tagline is something which serves as clarify of thought. The
main idea which is behind the concept of tag line is that it is known for creating a very dramatic
phrase which is known for summing up the tone of the thought which is related with the product

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or service offered. The main idea behind the concept is to create a very memorable which will in
a way sup up the tone as well as the premise of audio visual concept in the process of selling the
product or good manufactured by the company. Making a tagline will thus help the company in
order to undertake an extensive selling of the product in to the market. The seller thus needs a
key point in order to sell the product serviced by the company (Baruah and Paulus, 2016).
The tagline for the product is:
“NO SMELL WITH MOSWASH GEL”
B. An effective marketing strategy is something which is backed up by the well-researched
marketing plan in order to achieve various types of goals which has been established in the
market. There are various types of cost effective techniques which are used by the companies in
order to connect the organization with the audience, especially with the extensive use of various
types of digital marketing.
4 Strategies which can be used by the company in order to promote the product through
an advertisement campaign are:
Know Your Customers and appeal to their interest - In order to present the product to the
customers it is very important that the campaign is well aware of the audience as well as they
need to understand the importance of the product. The campaign has to promote the product in
such a way that it generates a competitive advantage over the competitors.
Uncover Your Unique Selling Proposition – The marketing or advertising campaign
needs to uncover the unique selling point by uncovering the real reason the customer will buy the
product offered by the company. Here in this case the unique selling proposition of the produce
is that it can be both used by the children and by the adults. Goodwing is the market leader in