The Body Shop: Overview, USP, Marketing Mix, SWOT Analysis

THE BODY
SHOP

TABLE OF CONTENT
 Introduction
 About company
 USP
 Marketing Mix
 SWOT analysis
 Creative Ideas for 2021
 Collaborations and PR activity
 Conclusion
 Bibliography

INTRODUCTION
This presentation is about The Body Shop, which is a leading
British skin care, perfume as well as cosmetics entity. It was
developed in year 1976 having headquarters is in London,
UK. This topics that are going to be covered under respective
presentation are overview of firm, its USP, marketing strategy
and SWOT analysis. Moreover, the creative ideas and publics
relation activity of firm are also discussed in this report.

ABOUT COMPANY
The Body Shop International Limited is trading as The Body Shop
which is known as one of the leading British skin care, perfume as
well as cosmetics entity. It was developed in year 1976 through
Dame Anita Roddick. Moreover, it have about range of 1000
products which are old around 3000 stores as well as it is divided
among those owned through firm and franchised outlets in above
65 countries.