Creative and Ethical Leadership: 360 Degree Appraisal

CREATIVE AND ETHICAL
LEADERSHIP
360 DEGREE APPRAISAL

TABLE OF CONTENTS
 Introduction
 Research Methodology
 Data collection and sources
 Evaluation and self appraisal

INTRODUCTION
 Marketing manager is a person who implements and creates
marketing strategies for the company in order to meet the
reputation and goals to build brand image.
 The persons who have good creative and communication
skills has an opportunities to build their career as marketing
manager.
 The position requires various skills and talents includes
analytical skill, should be a critical thinker, must be able to
see the things through bigger perception and many more.
 To become a marketing manager in Marriott a candidate
should be highly professional while communicating with
guests and should be efficient in customer servicing to build
or sustain the brand image within the market place.

RESEARCH METHODOLOGY
Literature Review
 According to the Khalaf (2021), creative ethical leadership is a set of standards which resulted in creating positive,
supportive and honest working environment within the industry.
 These standards has been created in order to avoid any unethical practices to be done within the organization and to build the
job security for all the employees involved.
 However, as per the view of Choi, J.N. (2019), it has been analysed that the ethical and creative leadership style are
built upon the foundation of honesty.
 This kind of leader only acts while doing right thing within the company and does not worry about others. Each and every leader
have to make an ethical decision for the betterment of employees as well as the company even if the employees does not
acknowledge the same.
 Rawwas (2018), reflects that there are some legal guidelines to make ethical environment while doing creative and
correct leadership with following all ethical laws. This step helps in order to create healthier workplace culture which
helps the employees to feel motivated and productive while completing their tasks.