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Creative Strategy for Mercedes Benz X Class

   

Added on  2021-05-27

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Running head: CREATIVE STRATEGY FOR MERCEDES BENZ X CLASSCREATIVE STRATEGY FOR MERCEDES BENZ X CLASSName of the StudentName of the UniversityAuthor note
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1CREATIVE STRATEGY FOR MERCEDES BENZ X CLASSCreative StrategyThe following strategies and the rationale for using those have been prepared forpromoting the Mercedes Benz X Class UTE vehicle for the tradies of Australia. The strategiesinclude print, outdoor, direct marketing, digital, television and radio. Print, Outdoor and Direct Marketing –Print: As mentioned in the creative brief, advertisements shall be displayed on magazinesmostly for in-flight travelers who do not find time to read magazines otherwise. Strategies:Through directmarketing method, the company will be able to contact or communicatedirectly to their customers. The process has various ways which includes communication throughmedia like phonetext messaging, email, websites, online adverts,database marketing, fliers,catalogue distribution, promotional letters, and targeted television, newspaper, and magazineadvertisements, as well as outdoor advertising (Shaheen, Cohen & Jaffee, 2018).It is quiteobvious that in this digital age the company willexploit the internet at its best. Therefore, heyneed to have unique and innovative strategies to attract more people and distinguish themselvesfrom the others. 1.Direct mail in now a day has become one of the most conventional method that thecompanies use to invite their customersbut these direct mails should have specialattractions with discount or incentivereferralsso that the customersfeel engrossed with themarketing campaigns of the company. These mails may include the absorbing andcaptivating video of the features of the cars.
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2CREATIVE STRATEGY FOR MERCEDES BENZ X CLASS2.Through mobile advertisements, the company will be able to reach their targetedcustomers more successfully. This is because the potentialcustomers in this currentsetting explore the features of the cars then choose one of them to buy. 3.As Benz is a renownedautomobilemanufacturer, they must use a novel way to grabattention of their customers in the opening their showrooms of introducing their newproduction namelyMercedes Benz Xclass. They can put hydrogen balloons into theinvitation boxes and send to be chosen customers with the tagline “Luxury Redefined”.These balloon will have tags attached in them which will deliver the marking message ofthe company to the customers as well as invite themto the event (Ryan, 2016).4.Musical greeting cards can be an influencing factor to sale the cars effectively. This willbe applicable in the print marketing strategy. In this respect the company will becreatinga talking print ad. This will have the message recorded about the feature so thecars. This will aim to drive the brand’s message or the tagline of the company so that thecustomerscan feel attracted to see the images of the car or to know the features. 5.The company can use the print media very well. As the target customers are the Aussietradies, the print media will have more engaging effect on them than other marketingprocesses. The company can use a 3D rendered image published in the newspapers whichcan only be seen by using 3D glasses. For this, the advertisement will come withspecially made 3D glassed attached with the newspaper. Through this the customers willbe able to see the 3D image if the car and know its feature.6.The next strategy will again have categorised with print media. The company will begiving advertisement in the local or national newspaper which is very common for any ofthe companies but this newspaper advertisement will have a completely newapproach.As
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3CREATIVE STRATEGY FOR MERCEDES BENZ X CLASSthe readers will open the last page of the newspaper, a light-sensitive chip attached to thepage announced the arrival of Mercedes Benz Xclass.7.Outdoor marketing strategies will also have a far reaching and in depth effect on thepotential customers. This will be done through arranging events. In these events, thecompany can distribute free staffs which will be greatly like by the market segment. Thiswill include big discounts, cash prize and free servicing for a year or so. 8.Community engagement is one of the most attractivemethod of outdoor marketing. Thecompany can visit the placeswhere it can get the highest presence of the targetedcustomers, like plumbers, electricians, builders, carpenters, painters, sparkies and othertradies of the country. Rationale Innovative ideas in the marketing strategies plays a very important role in the company’ssales of new products. For this reason, the companies will be needing some very importantmethods to reach the customers. The methods of print, outdoor and direct marketing strategieswill help the company to reach their potential customers, introduce their products popularly andincrease revenues.Direct marketing for the Mercedes Benz Xclasswill be highly innovative asthis will direct attract the customers from different occupations. As the presenting feature of thiscar is highly moving, there will be no issues regarding the convince procedure to the castanets ofAustralia. This company will be relating to the specific target market with some specificoccupation (Rozdolskaya et al., 2016). These are Aussie Tradies like electricians, plumbers,technicians and mechanics.These people will be attracted to buy this car when they while find itsfeatures perfectly matching with the deliverables of high class brand but within anattractiveexpense, they will be interested to this new car by Mercedes Benz. Through direct
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