Creative Thinking and Innovation

Running head: CREATIVE THINKING AND INNOVATION
Creative Thinking and Innovation
Name of the Student
Name of the University
Author Note

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Contents
1. INTRODUCTION – MODELS, TOOLS, TECHNIQUES AND PROJECT TEAM........1
1.1 FIVE STAGE DIVERGENT-CONVERGENT MODEL...........................................1
1.2 DELIBERATE CREATIVE THINKING TECHNIQUES AND TOOLS.................1
2. STARTING CHALLENGE................................................................................................2
2.1 THE COMPANY........................................................................................................2
2.2 THE CHALLENGE – “FOR EXAMPLE RECYCLEABLE PACKAGING”..............2
2.3 PROJECT CONSTRAINTS..........................................................................................3
3. STAGE 1 DIVERGENT – DEFINE..................................................................................4
3.1 IMAGINEERING........................................................................................................4
3.2 FOCUSING THE CHALLENGE – OPEN AND TARGETED FOCUS...................4
3.3 MULTIPLE DEFINITIONS.......................................................................................4
3.4 FOCUS STATEMENTS.............................................................................................5
4. STAGE 2 DIVERGENT – EXPLORE...............................................................................5
4.1 PARALLEL THINKING............................................................................................5
4.2 SIX THINING Hats.....................................................................................................6
4.3 RADIANT THINKING...............................................................................................7
4.4 MIND MAPPING.......................................................................................................8
5. STAGE 3 DIVERGENT – IDEATION...........................................................................8
5.1 BRAINSTORMING......................................................................................................8
5.1.1 BRAINSTORMING ENHANCEMENT – CONCEPT EXTRACTION.................9

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5.1.2 BRAINSTORMING ENHANCEMENT –CONCEPT FINALIZATION.......9
5.2 SCAMMPERR............................................................................................................9
6 STAGE 4 CONVERGENT – DESIGN.....................................................................10
6.1 FROM IDEAS TO OUTCOMES.............................................................................10
6.1.2 IDEA HARVESTING AND GROUPING....................................................10
6.1.3 IDEA SELECTION.......................................................................................10
6.2 DESIGN DEVELOPMENT......................................................................................11
6.2.1 IPPCO............................................................................................................11
6.2.2 SWOT ANALYSIS........................................................................................11
7 STAGE 5 CONVERGENT – IMPLEMENT: RECOMMENDATIONS FOR
COMPANY SELECTED NAME............................................................................................11
8 CONCLUSION..........................................................................................................11
9 REFERENCES...........................................................................................................13

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1. INTRODUCTION – MODELS, TOOLS, TECHNIQUES AND PROJECT
TEAM
Creative thinking can be understood as a set of approaches and strategies that can be used to
develop creative and innovative ideas to address various problems and challenges or achieve
desired results. Creative thinking can involve various techniques or mesh such as
brainstorming, Charente, Creative problem solving, critical thinking, dialectical approaches,
force-field analysis, forth innovation model, interactive planning and idealist design, lateral
thinking. K-J method, mind mapping, micro reality, play to innovate, morphological analysis,
random word generator, productive thinking, six thinking hats, scamper, systems thinking,
SWOT analysis, synaptic, TRIZ, theory of trouble shooting and day dreaming. These tools,
techniques and models can help project teams to achieve success in its creative thinking
approaches (Kong & Kong, 2018).
1.1 FIVE STAGE DIVERGENT-CONVERGENT MODEL
The five stage divergent Convergent Model of Idea generation is a structured approach
through which innovative ideas can be developed to converge ideas to a particular solution as
well as diverge ideas to address multiple solutions. This approach utilizes five stages of
design concept which involves defining the ideas which underline the solution, exploring the
various options for solutions, creating idea for the most effective solution, creating a design
for the best solution and implement the solution. The first three steps focuses of the
divergence of ideas and the last two steps on converging the ideas towards a solution. In the
given study this model would be utilized to address a business problem (Amabile & Pratt,
2016)
1.2 DELIBERATE CREATIVE THINKING TECHNIQUES AND TOOLS