Creativity and Entrepreneurship

Running head: CREATIVITY AND ENTREPRENERUSHIP
Creativity and Entrepreneurship
Name of the Student:
Name of the University:
Author’s Note

CREATIVITY AND ENTREPRENERUSHIP
1
Table of Contents
Introduction......................................................................................................................................2
Business Model Canvas...................................................................................................................2
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................8

CREATIVITY AND ENTREPRENERUSHIP
2
Introduction
The focus of this analysis is to formulate a business model for a business which would be
providing different varieties of beverages and bakery products and would be a small café so that
the customers can be served coffee. The business model which is to be followed by the company
would be based on nine elements of business model canvas so that an appropriate business can
be formulated (Joyce & Paquin, 2016). The elements of business model canvas would be
discussed with respect to the new café business which the management of the company is
planning to establish in the market. The business canvas model would be explained in details
pertaining to the café business which would help the management to framework suitable policies
for the objective of enhancing the sales of the cafe.
Business Model Canvas
The business model canvas is a strategic management tool which is utilized by
entrepreneurs for the purpose of formulating, designing and setting strategies which can assist
the entity to set a suitable model which the business can follow (Hong & Fauvel, 2013). The
business model for the café business is discussed on the basis of elements of business model
canvas and explanation of different aspect related to the same is presented below:
Customer Segments
The senior officials are required to identify the customer segment which the cafe would
targeting for the purpose of ensuring that such proper customers are attracted so that the busibess
can serve its products as per thee menu formulated (Dudin et al., 2015). The target customers of
the business are appropriately listed in point form listed below:
 Teenagers who would be the main customers for different types of patties and pastries.